Amazon
Senior Marketing Manager, Amazon MGM Studios Original Series
Amazon, Culver City, California, United States, 90232
Description
Amazon MGM Studios is the home for talent, creating and producing original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon’s premium free streaming service.
We are hiring for a Senior Marketing Manager to develop the title specific go-to-market campaigns for Amazon MGM Studios’ Original Series. As a series marketing expert, you will not only help shape the fundamental strategy but also work in partnership with functional experts across disciplines to drive the development of tactics across channels that successfully launch and sustain engagement for Amazon MGM Studios’ Originals. In this role you will lead the collaboration with internal and external stakeholders, including serving as a point of contact on the holistic campaign, sell-through of strategy and related activity and relationship management.
Key job responsibilities
Lead overall 360 marketing campaign strategy and planning for consumer campaigns in support of Amazon Studios Original Series, including defining audiences, positioning, hooks, campaign roadmaps and the overall communication and engagement strategy.
Set the strategic vision for Original Series marketing campaigns and partner with functional experts across disciplines (e.g. creative, social, influencer, media, partnerships, events, PR, O&O, etc.) to develop materials and tactics that deliver on the title’s marketing strategy.
Act as a campaign leader who inspires and empowers functional experts across disciplines to deliver bar-raising, best in class ideas/tactics at a global scale and which generate outsized earned media opportunity.
Drive strategic alignment across internal and external stakeholders, including developing and aligning on the campaign strategy, marketing plan and other cross-channel or holistic campaign deliverables.
Cultivate positive relationships with partners, studios, agencies, international teams and other relevant stakeholders.
Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale.
Monitor performance metrics against goals regularly to understand effectiveness of strategy and creative, making recommendations for campaign optimizations.
A day in the life
While every day is an exciting set of new opportunities, a typical day in the life as a Senior Marketing Manager revolves around supporting multiple Series launches at a time. This can include developing a series’ strategy, collaborating with cross-functional leads on approaches and tactics or presenting these ideas internally or externally. A big part of the role is putting marketing plans into execution and overseeing on-going activity surrounding the global release of a Series. Additionally, the Senior Marketing Manager should be prepared to design presentations to give internally to senior leadership at key milestones on campaign development and progress, while communicating externally to Executive Producers and talent on an ongoing basis to facilitate relationships and ensure alignment across the campaign. Senior Marketing Managers are successful and proven leaders, who are able to adapt to market conditions and are able to synthesize multiple points of input to drive clarity, alignment and excitement around winning strategic vision.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Experience driving direction and alignment with large cross-functional teams and agency partners
Entertainment marketing experience
Preferred Qualifications
10+ years of professional non-internship marketing experience
Series marketing experience with an emphasis in streaming
Experience working with Executive Producers, including relationship management, selling through of strategy and creative and ensuring effective partnership between the series and marketing teams
Advanced decision-making skills with proven ability to lead, influence, align and inspire teams, including those who are not direct reports
Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment
Exceptional verbal and written communication skills
Operates with significant autonomy
Demonstrated bias for action and willingness to roll up sleeves to get work done, even when outside scope of the job
Highly data-driven possessing strong ability to use insights to frame recommendations and results into concise and actionable reports
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon MGM Studios is the home for talent, creating and producing original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon’s premium free streaming service.
We are hiring for a Senior Marketing Manager to develop the title specific go-to-market campaigns for Amazon MGM Studios’ Original Series. As a series marketing expert, you will not only help shape the fundamental strategy but also work in partnership with functional experts across disciplines to drive the development of tactics across channels that successfully launch and sustain engagement for Amazon MGM Studios’ Originals. In this role you will lead the collaboration with internal and external stakeholders, including serving as a point of contact on the holistic campaign, sell-through of strategy and related activity and relationship management.
Key job responsibilities
Lead overall 360 marketing campaign strategy and planning for consumer campaigns in support of Amazon Studios Original Series, including defining audiences, positioning, hooks, campaign roadmaps and the overall communication and engagement strategy.
Set the strategic vision for Original Series marketing campaigns and partner with functional experts across disciplines (e.g. creative, social, influencer, media, partnerships, events, PR, O&O, etc.) to develop materials and tactics that deliver on the title’s marketing strategy.
Act as a campaign leader who inspires and empowers functional experts across disciplines to deliver bar-raising, best in class ideas/tactics at a global scale and which generate outsized earned media opportunity.
Drive strategic alignment across internal and external stakeholders, including developing and aligning on the campaign strategy, marketing plan and other cross-channel or holistic campaign deliverables.
Cultivate positive relationships with partners, studios, agencies, international teams and other relevant stakeholders.
Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale.
Monitor performance metrics against goals regularly to understand effectiveness of strategy and creative, making recommendations for campaign optimizations.
A day in the life
While every day is an exciting set of new opportunities, a typical day in the life as a Senior Marketing Manager revolves around supporting multiple Series launches at a time. This can include developing a series’ strategy, collaborating with cross-functional leads on approaches and tactics or presenting these ideas internally or externally. A big part of the role is putting marketing plans into execution and overseeing on-going activity surrounding the global release of a Series. Additionally, the Senior Marketing Manager should be prepared to design presentations to give internally to senior leadership at key milestones on campaign development and progress, while communicating externally to Executive Producers and talent on an ongoing basis to facilitate relationships and ensure alignment across the campaign. Senior Marketing Managers are successful and proven leaders, who are able to adapt to market conditions and are able to synthesize multiple points of input to drive clarity, alignment and excitement around winning strategic vision.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Experience driving direction and alignment with large cross-functional teams and agency partners
Entertainment marketing experience
Preferred Qualifications
10+ years of professional non-internship marketing experience
Series marketing experience with an emphasis in streaming
Experience working with Executive Producers, including relationship management, selling through of strategy and creative and ensuring effective partnership between the series and marketing teams
Advanced decision-making skills with proven ability to lead, influence, align and inspire teams, including those who are not direct reports
Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment
Exceptional verbal and written communication skills
Operates with significant autonomy
Demonstrated bias for action and willingness to roll up sleeves to get work done, even when outside scope of the job
Highly data-driven possessing strong ability to use insights to frame recommendations and results into concise and actionable reports
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.