PVH Corp.
Vice President, Global PR & Influence
PVH Corp., New York, New York, us, 10261
Design Your Future at PVH
Vice President, Global PR & Influence
About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here (https://www.pvh.com/company/inclusion-diversity) .
Position summary:
The Vice President of Global PR will play a pivotal role in shaping and driving our PR Strategy to elevate our brand perception and strengthen our relationships within the fashion industry. This will include supporting the relaunch of our collection line and runway show, as well as advising the development and implementation of public relations programs and cross-function of all PR activities for our diverse product categories. This strategic role involves supervising PR and influencer marketing to drive brand awareness, customer engagement, and business growth. You will help shape the public’s perception of our company by driving and supporting the building of our global PR strategy through storytelling in earned media. The role demands a creative leader with a deep understanding of the fashion landscape, exceptional communication skills, and a consistent track record in building and cultivating relationships with key collaborators, including media, influencers, and fashion editors. We seek a self-starter who is motivated to inspire change and create impact.
Primary responsibilities:
Develop and implement comprehensive global PR strategies that align with the brand vision for Collection, with a focus on the new Creative Director and Collection line.
Lead the creation, planning, and execution of PR initiatives in alignment with the company’s values and goals, in partnership with licensees and PR agencies.
Lead the planning and execution of Collection and fashion shows.
Be responsible for the strategic planning of influencer marketing programs to build brand advocacy and reach new audiences.
Build and cultivate senior-level relationships with premier media, fashion editors, influencers, and industry leaders to elevate brand visibility, credibility, and strategic positioning.
Collaborate closely with internal teams to ensure cohesive messaging and strategic alignment across all objectives, while continuously refining workflows and processes to drive cross-departmental collaboration and operational excellence.
Handle and facilitate press and licensee requests for press materials, serving as the key point of contact for communications strategies in all global markets for all product categories.
Provide strategic oversight of future PR development in North America, Asia, and Europe, serving as the key point of contact for communications strategies in all global markets for all product categories.
Supervise the ongoing reporting, tracking, monitoring, and analysis of PR initiatives and media coverage for effectiveness, driving these initiatives in relevant markets when agencies are unavailable.
Supervise industry trends and competitor activities to find opportunities for enhancing PR initiatives.
Support crisis communication efforts, ensuring the company's reputation is protected and messaging is consistent during complicated situations.
Qualifications & experience:
Experience:
Minimum of 15+ years of experience in PR with a substantial focus on the fashion industry and brand management, with at least 5 years in a senior leadership role within the industry.
Education:
Bachelor’s degree or equivalent experience in Marketing, Communications, Public Relations, or a related field. Master’s degree or equivalent experience preferred.
Skills:
Proven experience developing and implementing successful global strategies
Strong network of media contacts and influencers.
Excellent communication, leadership, and interpersonal skills.
Consistent record of relationship management at a senior level.
Ability to lead teams through times of transformation
Strategic problem solver with a strong attention to detail that encompasses tactical execution.
Experience running budgets and analyzing campaign performance.
Strong project management skills with the ability to handle multiple initiatives simultaneously and lead cross-functionally.
Ability to thrive in a fast-paced, dynamic environment.
Self-starter with a proven track record to motivate change and create impact.
Strong written and verbal communication skills.
Internal & external contacts:
Internal:
Regional & Divisional Presidents, Regional PR & Marketing Directors, Global Integrated Marketing, Global Creative Services, Fashion Office, Design Teams, Product Team. Social Media, Brand Experience, Corporate Communications, Entertainment Relations
External:
Press, Editors, Stylists, Celebrities, Influencers, PR Agencies
SUPERVISORY RESPONSIBILITIES:
Direct:
Sr. Director of PR and Influencer
Indirect:
PR Managers, PR Coordinators, PR Assistants
BUDGETARY RESPONSIBILITIES:
Works directly with the SVP, Brand Communications, and Culture on all matters involving the budget.
DECISION MAKING:
Makes critical decisions regarding our PR and Brand Experience Strategy
RESOURCEFULNESS/CREATIVITY:
Have the ability to influence and be a keen negotiator to achieve global alignment to communications strategies while understanding regional nuances. Ability to handle multiple tasks/projects with adherence to milestones. Be thorough and find the best solutions and develop methods to improve efficiency. Flexibility to adapt to changing trends of business and/or ad hoc projects.
ENVIRONMENT:
Fast paced creative environment. Collaborate with global regions to ensure the efficient function of line selection.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.
Pay Range:$250,000 - $300,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.
Vice President, Global PR & Influence
About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here (https://www.pvh.com/company/inclusion-diversity) .
Position summary:
The Vice President of Global PR will play a pivotal role in shaping and driving our PR Strategy to elevate our brand perception and strengthen our relationships within the fashion industry. This will include supporting the relaunch of our collection line and runway show, as well as advising the development and implementation of public relations programs and cross-function of all PR activities for our diverse product categories. This strategic role involves supervising PR and influencer marketing to drive brand awareness, customer engagement, and business growth. You will help shape the public’s perception of our company by driving and supporting the building of our global PR strategy through storytelling in earned media. The role demands a creative leader with a deep understanding of the fashion landscape, exceptional communication skills, and a consistent track record in building and cultivating relationships with key collaborators, including media, influencers, and fashion editors. We seek a self-starter who is motivated to inspire change and create impact.
Primary responsibilities:
Develop and implement comprehensive global PR strategies that align with the brand vision for Collection, with a focus on the new Creative Director and Collection line.
Lead the creation, planning, and execution of PR initiatives in alignment with the company’s values and goals, in partnership with licensees and PR agencies.
Lead the planning and execution of Collection and fashion shows.
Be responsible for the strategic planning of influencer marketing programs to build brand advocacy and reach new audiences.
Build and cultivate senior-level relationships with premier media, fashion editors, influencers, and industry leaders to elevate brand visibility, credibility, and strategic positioning.
Collaborate closely with internal teams to ensure cohesive messaging and strategic alignment across all objectives, while continuously refining workflows and processes to drive cross-departmental collaboration and operational excellence.
Handle and facilitate press and licensee requests for press materials, serving as the key point of contact for communications strategies in all global markets for all product categories.
Provide strategic oversight of future PR development in North America, Asia, and Europe, serving as the key point of contact for communications strategies in all global markets for all product categories.
Supervise the ongoing reporting, tracking, monitoring, and analysis of PR initiatives and media coverage for effectiveness, driving these initiatives in relevant markets when agencies are unavailable.
Supervise industry trends and competitor activities to find opportunities for enhancing PR initiatives.
Support crisis communication efforts, ensuring the company's reputation is protected and messaging is consistent during complicated situations.
Qualifications & experience:
Experience:
Minimum of 15+ years of experience in PR with a substantial focus on the fashion industry and brand management, with at least 5 years in a senior leadership role within the industry.
Education:
Bachelor’s degree or equivalent experience in Marketing, Communications, Public Relations, or a related field. Master’s degree or equivalent experience preferred.
Skills:
Proven experience developing and implementing successful global strategies
Strong network of media contacts and influencers.
Excellent communication, leadership, and interpersonal skills.
Consistent record of relationship management at a senior level.
Ability to lead teams through times of transformation
Strategic problem solver with a strong attention to detail that encompasses tactical execution.
Experience running budgets and analyzing campaign performance.
Strong project management skills with the ability to handle multiple initiatives simultaneously and lead cross-functionally.
Ability to thrive in a fast-paced, dynamic environment.
Self-starter with a proven track record to motivate change and create impact.
Strong written and verbal communication skills.
Internal & external contacts:
Internal:
Regional & Divisional Presidents, Regional PR & Marketing Directors, Global Integrated Marketing, Global Creative Services, Fashion Office, Design Teams, Product Team. Social Media, Brand Experience, Corporate Communications, Entertainment Relations
External:
Press, Editors, Stylists, Celebrities, Influencers, PR Agencies
SUPERVISORY RESPONSIBILITIES:
Direct:
Sr. Director of PR and Influencer
Indirect:
PR Managers, PR Coordinators, PR Assistants
BUDGETARY RESPONSIBILITIES:
Works directly with the SVP, Brand Communications, and Culture on all matters involving the budget.
DECISION MAKING:
Makes critical decisions regarding our PR and Brand Experience Strategy
RESOURCEFULNESS/CREATIVITY:
Have the ability to influence and be a keen negotiator to achieve global alignment to communications strategies while understanding regional nuances. Ability to handle multiple tasks/projects with adherence to milestones. Be thorough and find the best solutions and develop methods to improve efficiency. Flexibility to adapt to changing trends of business and/or ad hoc projects.
ENVIRONMENT:
Fast paced creative environment. Collaborate with global regions to ensure the efficient function of line selection.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.
Pay Range:$250,000 - $300,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.