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Eppendorf

Digital Marketing Specialist

Eppendorf, Framingham, MA, United States

Your challenges

Responsibilities:

  • Project Management: Drive activities for the marketing team ensuring deliverables are achieved on-time

  • Operational Support: Be the go-to person for digital marketing operational tasks and provide exceptional support

  • Digital Marketing: Support digital marketing channels such as email, social media and search

  • Data, Analytics & Leads: Own reporting tracking for digital marketing activities and overall campaign results

Tasks:

Marketing Automation

  • Marketing Automation: Develop programs in marketing automation platform (Marketo) by following campaign briefs, make recommendations, test programs, identify problems and troubleshoot solutions

  • Email Marketing: Ensure email calendar is up-to-date, create internal and external emails by building programs/emails, editing images, and pull and upload lists

Social Media

  • Social Media: Ensure social media calendar is up-to-date, build and deploy social media posts with optimized layout, hashtags, etc., respond to DMs, manage social media Pen requests and distribution according to our policy

Digital Advertising

  • Paid Search & Display: Manage keywords & ads for paid search and GDN campaigns. Work with stakeholders on optimization. Ensure budget is spent according to plan.

  • Digitals Ads: Create digital ads for 3rd party website according to the editorial calendar

Tracking & Analytics

  • Optimization: Make ongoing recommendations for optimization of individual activities and overall campaigns identify areas of improvement, provide overviews of best practices

  • Tracking: Ensure UTM criteria are in tracking system (Terminus). Create UTM codes for digital channels to ensure all URLs are tracked appropriately

  • Metrics: Use tools to pull data and input data into trackers

  • Reporting: Build slides for reporting as requested

General Support

  • Oversee purchase orders for digital channels by submit contracts and agreements for POs, code requests correctly, track progress, send POs to vendors as needed

Other

  • Additional marketing responsibilities as needed

  • Up to 10% travel requirement within the Market Region and internationally

Your expertise

  • Completed (Bachelor's) degree in marketing, communications or similar concentration

  • Minimum of 3-5 years of related work experience in marketing

  • Life science industry experience desirable

  • Experience in an international and matrixed organization. Ideally working with cross-cultural teams

Professional competence, special knowledge (e.g. languages, IT)

  • Skilled in project management to achieve deliverables on time and in-scope

  • Excellent verbal and written communication in English. Portuguese and Spanish an advantage

  • Takes initiative to solve problems independently and provides recommendation for improvement

  • Flexible and pro-active when faced with obstacles

  • Impeccable attention to detail

  • Working knowledge of marketing automation systems (Marketo)

  • Experience with digital platforms & tools (Google Ads, GDN and Google Analytics, Meta, LinkedIn)

  • Familiar with CRM systems (Microsoft Dynamics a plus)

Your benefits at Eppendorf

  • Competitive total rewards package including health, financial, and education benefits

  • Innovative and Collaborative corporate culture

  • Contribute to improving the human living condition

  • Direct impact on business