Aerospike
Field Marketing Manager, West/ Midwest Region
Aerospike, Austin, TX, United States
Job Title:
Field Marketing Manager, West/ Midwest Region
Location: Remote or Mountain View, CA
At Aerospike, our focus is helping companies tackle seemingly insurmountable problems and doing what's never been done before. That is why we developed the world's leading real-time data platform that powers mission-critical applications at the world's most innovative, category-disrupting companies. Customers like Airtel, Experian, Nielsen, PayPal, Snap, Verizon Media, and Wayfair have deployed extreme-scale real-time applications to fight fraud, dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of their users.
About the role
The Field Marketing manager is a key member of the North America marketing team, reporting to the Director of NA Integrated Campaigns & Field Marketing. The ideal candidate will have a track record of executing, measuring, and reporting on field programs and events that drive brand awareness, engagement, and ultimately, translate into pipeline and revenue. This role requires a blend of creative thinking, project management and problem solving skills, and an understanding of marketing principles with a focus on both physical and online/virtual events. You'll manage logistics on everything from large trade shows to smaller roadshows, meetups and dinners as well as webinars and our online summit.
Responsibilities
Aerospike is an Equal Opportunity Employer. We are committed to providing an environment free from discrimination on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Salary Range: $120,000 - $140,000
Field Marketing Manager, West/ Midwest Region
Location: Remote or Mountain View, CA
At Aerospike, our focus is helping companies tackle seemingly insurmountable problems and doing what's never been done before. That is why we developed the world's leading real-time data platform that powers mission-critical applications at the world's most innovative, category-disrupting companies. Customers like Airtel, Experian, Nielsen, PayPal, Snap, Verizon Media, and Wayfair have deployed extreme-scale real-time applications to fight fraud, dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of their users.
About the role
The Field Marketing manager is a key member of the North America marketing team, reporting to the Director of NA Integrated Campaigns & Field Marketing. The ideal candidate will have a track record of executing, measuring, and reporting on field programs and events that drive brand awareness, engagement, and ultimately, translate into pipeline and revenue. This role requires a blend of creative thinking, project management and problem solving skills, and an understanding of marketing principles with a focus on both physical and online/virtual events. You'll manage logistics on everything from large trade shows to smaller roadshows, meetups and dinners as well as webinars and our online summit.
Responsibilities
- Build and execute field marketing programs and events with a strong focus on communication, demand generation, and execution.
- Plan and execute a diverse range of events to meet those goals including trade shows, customer advisory board, virtual summit, roadshows, dinners and meetups.
- Execute targeted marketing programs to generate leads, drive conversions and meet the NA sales teams' pipeline goals.
- Handle end-to-end event management including logistics, vendor/venue selection, registration, promotion, lead management and follow up, and results reporting.
- Ensure timelines, deliverables, and critical deadlines are communicated, tracked, and met.
- Use data-driven insights to continually refine and enhance the effectiveness of future events and track key performance metrics.
- Act as brand ambassador at events, representing the company and effectively communicating our value proposition.
- Engage local sales team to ensure alignment on marketing initiatives.
- Work collaboratively with the marketing team, sales, and executive leadership.
- Create SFDC campaigns for events, handle list uploads, and track pipeline attribution for events you manage.
- Manage all aspects of event and program budgets
- 3-5 years of field marketing/marketing programs experience in B2B tech with a proven track record of executing successful programs to deliver pipeline and revenue.
- Strong project management with the ability to multitask, prioritize, and operate in a fast-paced environment.
- Excellent communication, negotiation, and interpersonal skills with the ability to build relationships with stakeholders at all levels, including knowing how and what to communicate to different stakeholders.
- Demonstrated ability to analyze data, draw actionable insights, and make recommendations/decisions based on data
- Basic understanding of international markets and operating across multiple time zones
- Proficiency in online event management technology (e.g. GoToWebinar), as well as Google Sheets.
- Flexibility to travel up to 25% of the time including occasional nights and weekends.
- Basic experience with Salesforce.com.
Aerospike is an Equal Opportunity Employer. We are committed to providing an environment free from discrimination on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Salary Range: $120,000 - $140,000