AEG
Marketing and Media Manager
AEG, Minot, ND, United States
About the Minot Hot Tots
The Minot Hot Tots joined the Northwoods League (NWL) in 2023. The NWL is the largest organized baseball league in the world with 26 teams, drawing more fans than any league of its kind. The NWL provides top college players from North America and beyond a summer collegiate baseball experience. More than 340 Northwoods League players have advanced to Major League Baseball in the NWL's 31-year history.
To learn more about the Minot Hot Tots, visit www.hottotsbaseball.com
The Position
The Minot Hot Tots & Honeybees are seeking a Marketing and Media Manager in Minot, North Dakota to lead, support, and grow our marketing efforts across various departments including tickets, sponsorships, merchandise and fan experience. We are looking for a highly motivated, coachable, creative, and professional individual with a passion for creating and developing engaging content and media that will extend the Minot Hot Tot's brand and mission of using FUN to make a difference.
As the Marketing and Media Manager, you will lead the content and marketing strategy, develop creative content through the use of videos, graphics and writing, and manage the content publishing platforms across the website, social media, and other marketing avenues. You'll work closely with all internal departments to build marketing plans and develop storytelling content to accomplish department and team goals.
Roles and Responsibilities
Reports To: General Manager
Benefits & Compensation
*Vacation days are awarded at the discretion of the General Manager with no maximum number of days allowed per calendar year. All vacation requests are to be received at least two weeks prior to needed time off. Vacation time is discouraged from April 1- September 1 due to in-season responsibilities. In the case of illness please provide notice to the General Manager as early as able.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
The Minot Hot Tots joined the Northwoods League (NWL) in 2023. The NWL is the largest organized baseball league in the world with 26 teams, drawing more fans than any league of its kind. The NWL provides top college players from North America and beyond a summer collegiate baseball experience. More than 340 Northwoods League players have advanced to Major League Baseball in the NWL's 31-year history.
To learn more about the Minot Hot Tots, visit www.hottotsbaseball.com
The Position
The Minot Hot Tots & Honeybees are seeking a Marketing and Media Manager in Minot, North Dakota to lead, support, and grow our marketing efforts across various departments including tickets, sponsorships, merchandise and fan experience. We are looking for a highly motivated, coachable, creative, and professional individual with a passion for creating and developing engaging content and media that will extend the Minot Hot Tot's brand and mission of using FUN to make a difference.
As the Marketing and Media Manager, you will lead the content and marketing strategy, develop creative content through the use of videos, graphics and writing, and manage the content publishing platforms across the website, social media, and other marketing avenues. You'll work closely with all internal departments to build marketing plans and develop storytelling content to accomplish department and team goals.
Roles and Responsibilities
- Oversee and organize marketing and advertising campaigns from strategy to execution by working closely with internal departments including but not limited to: tickets, sponsorships, merchandise, events and operations
- Oversee and manage all media and marketing inventory
- Oversee, manage, and update team website, newsletter database, social media platforms and mobile app
- Publish daily across team platforms including but not limited to Facebook, Instagram, Twitter, TikTok etc.
- Create, develop and deliver engaging content through the use of graphics, photos, videos, stories, etc. that makes fans laugh, smile, cry, and ultimately uses FUN to make a difference in fan's lives
- Develop concepts, shoot, edit, and produce video content for multiple different formats, television, YouTube, TikTok, Instagram Reels, ect.
- Develop detailed in-season and off-season fan communication plans through the use of email newsletters, texts, direct mail, etc.
- Design marketing materials including but not limited to: social graphics, mailers, flyers, tickets, billboards, etc.
- Measure and review analytics for content and marketing campaigns through Google Analytics, URL trackers, other analytics tools
- Understand competitive trends in the sport, entertainment and event industry
- Continually build and maximize brand awareness through current and new media elements and strategies
- Oversee and maintain media relationships and contracts
- Oversee the team's NWL broadcast during each home game on ESPN+ and NWL Network
- Develop and maintain relationships with local media outlets
- Write program stories, press releases, media advisories and pitch potential story ideas to local media outlets
- Oversee and manage team of seasonal media interns
- Represent the team at various Hot Tots events and participate in other outside, community events and mascot appearances, as defined by the team
- Game and Team Event Availability: Expected to be available for all Minot Hot Tots & Honeybees home games and team events, this includes weekends and holidays.
- Game Day and Event Hours: Expected to be available from mid to late morning through the end of the game and/or event. Schedule will be decided by the direct supervisor on a homestand and event basis.
- Non-Game Day/Event Hours: Expected to attend office hours of 8 AM-5 PM each weekday.
- Other General Team Responsibilities Might Include:
- Assist with ballpark set-up and tear-down before-the-season, after-the-season and during each homestand
- Assist with event set-up and tear-down at team events
- Help maintain ballpark cleanliness
- All other duties as assigned
- Proficient in Adobe Creative Suite (Premiere, InDesign, Illustrator and Photoshop)
- Experience with Google Analytics preferred, but not required
- Experience with WordPress or other web-based applications preferred, but not required
- Strong marketing and content strategy development
- Strong written and verbal communication skills
- Strong organizational and time management skills
- Strong attention to detail with an ability to think and react to situations quickly and confidently
- Assertive, persistent, and results oriented
- Ability to meet deadlines, prioritize and think strategically
- Ability to handle multiple tasks and work in a fast-paced environment
- The ability to work extended hours upwards of 14 hours and lift 30-50 lbs
- Enthusiastic team player with strong leadership skills
- Must be a self-starter with a desire to work hard and have a positive "can-do" attitude
- Uphold our core values: Best, Uplift, Nerve, Teamwork. These core values set the tone in everything we do, help us succeed on and off the field, make a difference in the community and provide the best experience in sports. It is important that the person in the position commits themselves to these core values.
- Uphold our service vision: Happy People Making People Happy. We want people who love what they do, who find joy in making others laugh or smile, who want to use fun and happiness to make a difference in the lives of coworkers, clients and fans.
Reports To: General Manager
Benefits & Compensation
- Annual salary
- Commission structure
- Health benefits
- Matching 401k program
- Team Gym Membership
- Unlimited PTO Requests*
*Vacation days are awarded at the discretion of the General Manager with no maximum number of days allowed per calendar year. All vacation requests are to be received at least two weeks prior to needed time off. Vacation time is discouraged from April 1- September 1 due to in-season responsibilities. In the case of illness please provide notice to the General Manager as early as able.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
- Please provide a link to any portfolios or any previous social media platforms that you've managed (if applicable)
- How would you describe your skill in the Adobe Creative Suite?