Merz North America
Brand Marketing, Senior Manager
Merz North America, Raleigh, North Carolina, United States, 27601
Develop and implement integrated loyalty marketing plans
Work with marketing teammates, other internal departments, and agency partners to set loyalty marketing strategy and identify tactics within budget
Serve as launch lead for loyalty tactical execution and sell-in opportunities
Partner with Brand/Portfolio team to align on professional marketing materials including sales materials, B2B/B2C, in-office promotional materials, and annual promotional calendar for in-practice and pull-through assets of Portfolio/Loyalty campaigns
Create promotional plans and tactics that differentiate Merz loyalty offerings and drive growth in the market
Work with Veeva Vault coordinator to ensure Promotional Review Committee oversight; and oversee production process as well as rollout to stakeholders
Lead strategic field implementation plan to ensure internal stakeholders are properly prepared for launches, positioning, messaging, and competitive comparisons
Manage campaign/engagement plans based on insights, if/when pivots are needed based on campaign performance outcomes
Loyalty Program Competitive Intelligence
Regularly monitor and share industry trends, competitive programs, and best practices. Prepare and schedule regular team briefings on latest trends, competitive activities, consumer and cultural trends that may be relevant to our members and customers
Ability to synthesize data and derive insights, to effectively translate into clear insights and provide actionable recommendations, to drive program development strategy
Campaign execution
Partner closely with CRM and digital engagement teams – to build content for test-and-learn methodologies to identify what content resonates and creates actions with our target audience
Launch finished materials for sales and other stakeholder usage, inclusive of uploading to various online portals, field communications, and sharing documents with other internal teams for consistent use
Tracking and reporting of material usage and management of inventory
Strategic project management support
Support Director of Loyalty with all strategic initiatives, inclusive of system development and launch activities
Active communication with Director of Loyalty, inclusive of problem/solution management, project development updates, and regular 1:1s
Collaborate with Customer Success, Brand Marketing, HCP Education, and Internal training teams to ensure proactive learning and sharing of materials and needs
Understanding of digital platforms – including but not limited to loyalty, CRM and marketing automation platforms - to ensure proper business requirements gathering required for successful execution
Ideal candidate will have understanding of digital development process, with the ability to provide detailed business requirements needed, to ensure successful development outcomes as aligned with digital development team and vendors
Other duties as assigned, and function skills related to role
Decision making authority – within established guidelines, perform duties with minimal direction. Perform with minimal supervision tasks required to successfully complete assigned projects
Provide systematic and dependable follow up, as well as a high level of organization and preparedness
Ability to work collaboratively in a team environment with a spirit of cooperation and as a relationship builder
Display excellent communication skills including presentation, persuasion, and negotiation skills in working cross-functionally and including the ability to communicate effectively and remain calm and courteous under pressure
Display engaging interpersonal skills including the ability to think and act strategically, provide sound judgement, and provide positive and energetic attitude
Field engagement & Travel
Travel to include participation at select customer events and quarterly field ride-alongs for the purpose of gathering customer engagement and field insights.
Attend various industry events as representation of the loyalty team.
Professional Experience
7+ years of marketing or project management experience required.
Existing knowledge or interest in Medical Aesthetics preferred.
Knowledge, Skills, and Abilities
A solution centric mindset with a self-starter mentality, confidence to problem solve autonomously.
Strong digital development management and/or marketing skills with experience of managing multi-stakeholder projects from start to finish.
Executive presence and professional demeanor -
Proven ability to project confidence, credibility, and poise in all interactions
Strong presentation skills
Ability to develop strong internal and external customer relations
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Work with marketing teammates, other internal departments, and agency partners to set loyalty marketing strategy and identify tactics within budget
Serve as launch lead for loyalty tactical execution and sell-in opportunities
Partner with Brand/Portfolio team to align on professional marketing materials including sales materials, B2B/B2C, in-office promotional materials, and annual promotional calendar for in-practice and pull-through assets of Portfolio/Loyalty campaigns
Create promotional plans and tactics that differentiate Merz loyalty offerings and drive growth in the market
Work with Veeva Vault coordinator to ensure Promotional Review Committee oversight; and oversee production process as well as rollout to stakeholders
Lead strategic field implementation plan to ensure internal stakeholders are properly prepared for launches, positioning, messaging, and competitive comparisons
Manage campaign/engagement plans based on insights, if/when pivots are needed based on campaign performance outcomes
Loyalty Program Competitive Intelligence
Regularly monitor and share industry trends, competitive programs, and best practices. Prepare and schedule regular team briefings on latest trends, competitive activities, consumer and cultural trends that may be relevant to our members and customers
Ability to synthesize data and derive insights, to effectively translate into clear insights and provide actionable recommendations, to drive program development strategy
Campaign execution
Partner closely with CRM and digital engagement teams – to build content for test-and-learn methodologies to identify what content resonates and creates actions with our target audience
Launch finished materials for sales and other stakeholder usage, inclusive of uploading to various online portals, field communications, and sharing documents with other internal teams for consistent use
Tracking and reporting of material usage and management of inventory
Strategic project management support
Support Director of Loyalty with all strategic initiatives, inclusive of system development and launch activities
Active communication with Director of Loyalty, inclusive of problem/solution management, project development updates, and regular 1:1s
Collaborate with Customer Success, Brand Marketing, HCP Education, and Internal training teams to ensure proactive learning and sharing of materials and needs
Understanding of digital platforms – including but not limited to loyalty, CRM and marketing automation platforms - to ensure proper business requirements gathering required for successful execution
Ideal candidate will have understanding of digital development process, with the ability to provide detailed business requirements needed, to ensure successful development outcomes as aligned with digital development team and vendors
Other duties as assigned, and function skills related to role
Decision making authority – within established guidelines, perform duties with minimal direction. Perform with minimal supervision tasks required to successfully complete assigned projects
Provide systematic and dependable follow up, as well as a high level of organization and preparedness
Ability to work collaboratively in a team environment with a spirit of cooperation and as a relationship builder
Display excellent communication skills including presentation, persuasion, and negotiation skills in working cross-functionally and including the ability to communicate effectively and remain calm and courteous under pressure
Display engaging interpersonal skills including the ability to think and act strategically, provide sound judgement, and provide positive and energetic attitude
Field engagement & Travel
Travel to include participation at select customer events and quarterly field ride-alongs for the purpose of gathering customer engagement and field insights.
Attend various industry events as representation of the loyalty team.
Professional Experience
7+ years of marketing or project management experience required.
Existing knowledge or interest in Medical Aesthetics preferred.
Knowledge, Skills, and Abilities
A solution centric mindset with a self-starter mentality, confidence to problem solve autonomously.
Strong digital development management and/or marketing skills with experience of managing multi-stakeholder projects from start to finish.
Executive presence and professional demeanor -
Proven ability to project confidence, credibility, and poise in all interactions
Strong presentation skills
Ability to develop strong internal and external customer relations
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)