Lenovo
Global Media Analytics Manager
Lenovo, Chicago, Illinois, United States, 60290
Global Media Analytics ManagerGeneral InformationReq #WD00068768Career area:MarketingCountry/Region:United States of AmericaState:North CarolinaCity:MorrisvilleDate:Thursday, August 1, 2024Working time:Full-timeAdditional Locations
:United States of America - New York - New York
United States of America - California - Los Angeles
United States of America - Illinois - Chicago
United States of America - California - San Francisco
United States of America - California - San Diego
United States of America - California - Sacramento
United States of America - California - San Jose
United States of America - California - Santa Ana
United States of America - California - Santa Rosa
United States of America - California - Chino Hills
United States of America - North Carolina - Morrisville
Why Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the worlds largest PC company by further expanding into growth areas that fuel the advancement of New IT technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovos world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .Description and RequirementsKey responsibilities:Advance our understanding of campaign performance and customers full journey engagement with Lenovo
Develop and manage a learning agenda, conduct A/B testing and identify opportunities to improve media performance
Consider application of all insights and learnings to other audiences, campaigns and geos
Represent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functions
Ensure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performance
Examine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward Lenovo
Identify major learning territories; develop hypotheses, approaches and roadmap for pursuit
Brief marketing, media and agencies on test objectives, methodology, requirements and timing
Effectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiatives
Generate case studies to be shared with stakeholders at all levels, across business groups and geos
Help us leverage our 1P customer data across commercial and consumer business units
Ensure that new learnings are appropriately applied across business groups and geos
Basic Qualifications
:4+ years experience in measurement and analysis, related to marketing and media
Heavy digital experience display, audio, video, social, search
Prefered Qualifications:experience working within a very large, fast-moving organization with many internal and external stakeholders
Exceptional analytical, problem solving, critical thinking and data visualization skills
Multi-tasking, prioritizing and managing time
Strong verbal/written communication
Taxonomy implementation
Marketing/media metrics across a full array of channels and tactics
Data visualization platforms (Tableau, Power BI, Domo, etc.)
Site tagging: ad server floodlights, media/data partner pixels, etc.
Ad tech: ad serving, DSPs/DMPs, social media analytics/insights, etc.
Ideally, Adobe Audience Manager
Survey based research: brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)
Marketing and media mix analyses
Attribution methodologies
The base salary range budgeted for this position is $81,000-$135,000. Individuals may also be considered for bonus and/or commissions. Lenovos various benefits can be found on [1] www.lenovobenefits.com.In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 11/16/2024. This applies to internal and external candidates#LI-FL1#RemoteWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.Additional Locations
:United States of America - New York - New York
United States of America - California - Los Angeles
United States of America - Illinois - Chicago
United States of America - California - San Francisco
United States of America - California - San Diego
United States of America - California - Sacramento
United States of America - California - San Jose
United States of America - California - Santa Ana
United States of America - California - Santa Rosa
United States of America - California - Chino Hills
United States of America - North Carolina - Morrisville
United States of America
United States of America - California , * United States of America - Connecticut , * United States of America - Illinois , * United States of America - Iowa , * United States of America - New Hampshire , * United States of America - New Jersey , * United States of America - New Mexico , * United States of America - New York , * United States of America - North Carolina , * United States of America - Tennessee , * United States of America - Texas , * United States of America - Washington , * United States of America - Wisconsin , * United States of America - Wyoming
United States of America - New York - New York , * United States of America - California - Los Angeles , * United States of America - Illinois - Chicago , * United States of America - California - San Francisco , * United States of America - California - San Diego , * United States of America - California - Sacramento , * United States of America - California - San Jose , * United States of America - California - Santa Ana , * United States of America - California - Santa Rosa , * United States of America - California - Chino Hills , * United States of America - North Carolina - Morrisville
:United States of America - New York - New York
United States of America - California - Los Angeles
United States of America - Illinois - Chicago
United States of America - California - San Francisco
United States of America - California - San Diego
United States of America - California - Sacramento
United States of America - California - San Jose
United States of America - California - Santa Ana
United States of America - California - Santa Rosa
United States of America - California - Chino Hills
United States of America - North Carolina - Morrisville
Why Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the worlds largest PC company by further expanding into growth areas that fuel the advancement of New IT technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovos world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .Description and RequirementsKey responsibilities:Advance our understanding of campaign performance and customers full journey engagement with Lenovo
Develop and manage a learning agenda, conduct A/B testing and identify opportunities to improve media performance
Consider application of all insights and learnings to other audiences, campaigns and geos
Represent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functions
Ensure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performance
Examine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward Lenovo
Identify major learning territories; develop hypotheses, approaches and roadmap for pursuit
Brief marketing, media and agencies on test objectives, methodology, requirements and timing
Effectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiatives
Generate case studies to be shared with stakeholders at all levels, across business groups and geos
Help us leverage our 1P customer data across commercial and consumer business units
Ensure that new learnings are appropriately applied across business groups and geos
Basic Qualifications
:4+ years experience in measurement and analysis, related to marketing and media
Heavy digital experience display, audio, video, social, search
Prefered Qualifications:experience working within a very large, fast-moving organization with many internal and external stakeholders
Exceptional analytical, problem solving, critical thinking and data visualization skills
Multi-tasking, prioritizing and managing time
Strong verbal/written communication
Taxonomy implementation
Marketing/media metrics across a full array of channels and tactics
Data visualization platforms (Tableau, Power BI, Domo, etc.)
Site tagging: ad server floodlights, media/data partner pixels, etc.
Ad tech: ad serving, DSPs/DMPs, social media analytics/insights, etc.
Ideally, Adobe Audience Manager
Survey based research: brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)
Marketing and media mix analyses
Attribution methodologies
The base salary range budgeted for this position is $81,000-$135,000. Individuals may also be considered for bonus and/or commissions. Lenovos various benefits can be found on [1] www.lenovobenefits.com.In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 11/16/2024. This applies to internal and external candidates#LI-FL1#RemoteWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.Additional Locations
:United States of America - New York - New York
United States of America - California - Los Angeles
United States of America - Illinois - Chicago
United States of America - California - San Francisco
United States of America - California - San Diego
United States of America - California - Sacramento
United States of America - California - San Jose
United States of America - California - Santa Ana
United States of America - California - Santa Rosa
United States of America - California - Chino Hills
United States of America - North Carolina - Morrisville
United States of America
United States of America - California , * United States of America - Connecticut , * United States of America - Illinois , * United States of America - Iowa , * United States of America - New Hampshire , * United States of America - New Jersey , * United States of America - New Mexico , * United States of America - New York , * United States of America - North Carolina , * United States of America - Tennessee , * United States of America - Texas , * United States of America - Washington , * United States of America - Wisconsin , * United States of America - Wyoming
United States of America - New York - New York , * United States of America - California - Los Angeles , * United States of America - Illinois - Chicago , * United States of America - California - San Francisco , * United States of America - California - San Diego , * United States of America - California - Sacramento , * United States of America - California - San Jose , * United States of America - California - Santa Ana , * United States of America - California - Santa Rosa , * United States of America - California - Chino Hills , * United States of America - North Carolina - Morrisville