Avanir Pharmaceuticals
Senior Manager, CNS Marketing - HCP/NPP and Consumer Promotion (Hybrid)
Avanir Pharmaceuticals, Princeton, New Jersey, us, 08543
Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: "Otsuka-people creating new products for better health worldwide." Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.As a Senior Product Manager, you will be responsible for contributing to the strategic development and overseeing tactical implementation of marketing programs designed to drive brand awareness, increase adoption and contribute to the achievement of business objectives for REXULTI in the CNS market. You will report to the Associate Director, Consumer Marketing.This position is based in Princeton, New Jersey. Otsuka maintains a hybrid work policy.Job Description:The position requires a highly motivated individual that can work efficiently with cross functional partners to ensure strategic alignment and accomplish complex deliverables (i.e. lead brand planning, media plan, website development, brand communications, omnichannel design and execution, etc.)Plan, identify, create and produce HCP and Consumer media plans, paid search, promotional materials, and activities needed to support brand strategies to meet business objectives.
Collaborate with alliance and agency partners in the execution of HCP and Consumer strategic and tactical plans
Agency management - Work with the AORs and multiple other agencies to develop and deliver all of the tactical elements of the promotional mix
Serve as brand partner to the field sales teams to drive effective communication of brand priorities and seek feedback to improve marketing tactics
Work with market research and analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs.
Effectively drive tactics through the Medical, Legal, and Regulatory approval process.
Monitor products, marketplace, and competitor trends and issues to anticipate/identify threats and opportunities. Make recommendations and develops tactics to respond to threats and opportunities.
Minimum Qualifications:Minimum of 2 years of pharmaceutical HCP/NPP/Consumer Digital marketing experience
B.A. or B.S. degree
Preferred Knowledge, Skills, and Abilities:Proven business analysis skills
Proven agency management skills (for example, managed the agency of record, managed agency pitches for RFPs, etc.)
Knowledge of pharmaceutical legal, promotional compliance, and medical review processes
Strong written and oral communication skills as well as good presentation skills
Experience/knowledge of CNS marketplace, particularly; Major depressive disorder (MDD) or Schizophrenia
Brand and/or Indication launch experience
US HCP/NPP/Consumer Digital Marketing experience
Sales and/or sales training experience
JV/partnership experience
Capacity to influence decision making and work done by others over whom you have no formal authority
Highly adaptable/Flexible
Ability to navigate within an ambiguous environment
Collaborative
Strategic Thinker
Results Driven with high sense of urgency
Organized/Detail Oriented
Team player
Our Benefits:Comprehensive medical, dental, vision and prescription drug coverage
Company provided Basic Life, AD&D, Short-term and Long-term Disability insurance
Tuition reimbursement
401(k) match
PTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits
#LI-HybridCompetenciesAccountability for Results -
Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.Strategic Thinking & Problem Solving -
Make decisions considering the long-term impact to customers, patients, employees, and the business.Patient & Customer Centricity -
Maintain an ongoing focus on the needs of our customers and/or key stakeholders.Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.Respectful Collaboration -
Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.Empowered Development -
Play an active role in professional development as a business imperative.Come discover more about Otsuka and our benefit offerings;https://www.otsuka-us.com/careers-join-otsuka.Disclaimer:
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request.Statement Regarding Job Recruiting Fraud ScamsAt Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.Please understand, Otsuka will
never
ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External.Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov, or your local authorities.Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and ODH, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Collaborate with alliance and agency partners in the execution of HCP and Consumer strategic and tactical plans
Agency management - Work with the AORs and multiple other agencies to develop and deliver all of the tactical elements of the promotional mix
Serve as brand partner to the field sales teams to drive effective communication of brand priorities and seek feedback to improve marketing tactics
Work with market research and analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs.
Effectively drive tactics through the Medical, Legal, and Regulatory approval process.
Monitor products, marketplace, and competitor trends and issues to anticipate/identify threats and opportunities. Make recommendations and develops tactics to respond to threats and opportunities.
Minimum Qualifications:Minimum of 2 years of pharmaceutical HCP/NPP/Consumer Digital marketing experience
B.A. or B.S. degree
Preferred Knowledge, Skills, and Abilities:Proven business analysis skills
Proven agency management skills (for example, managed the agency of record, managed agency pitches for RFPs, etc.)
Knowledge of pharmaceutical legal, promotional compliance, and medical review processes
Strong written and oral communication skills as well as good presentation skills
Experience/knowledge of CNS marketplace, particularly; Major depressive disorder (MDD) or Schizophrenia
Brand and/or Indication launch experience
US HCP/NPP/Consumer Digital Marketing experience
Sales and/or sales training experience
JV/partnership experience
Capacity to influence decision making and work done by others over whom you have no formal authority
Highly adaptable/Flexible
Ability to navigate within an ambiguous environment
Collaborative
Strategic Thinker
Results Driven with high sense of urgency
Organized/Detail Oriented
Team player
Our Benefits:Comprehensive medical, dental, vision and prescription drug coverage
Company provided Basic Life, AD&D, Short-term and Long-term Disability insurance
Tuition reimbursement
401(k) match
PTO allotment each calendar year, paid holidays, and paid leave programs as well as other company provided benefits
#LI-HybridCompetenciesAccountability for Results -
Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.Strategic Thinking & Problem Solving -
Make decisions considering the long-term impact to customers, patients, employees, and the business.Patient & Customer Centricity -
Maintain an ongoing focus on the needs of our customers and/or key stakeholders.Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.Respectful Collaboration -
Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.Empowered Development -
Play an active role in professional development as a business imperative.Come discover more about Otsuka and our benefit offerings;https://www.otsuka-us.com/careers-join-otsuka.Disclaimer:
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request.Statement Regarding Job Recruiting Fraud ScamsAt Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.Please understand, Otsuka will
never
ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website https://vhr-otsuka.wd1.myworkdayjobs.com/en-US/External.Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: 800-363-5670. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov, or your local authorities.Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and ODH, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.