The Nature Conservancy
Media Relations Manager
The Nature Conservancy, Charleston, West Virginia, us, 25329
WHAT WE CAN ACHIEVE TOGETHER The Media Relations Manager for the Southwest team within The Nature Conservancy's Western US and Canada Division manages and implements focused communications and media strategies that facilitate comprehension, adoption and advancement of the organization's goals and objectives.
The Media Relations Manager executes strategic communications plans to build awareness, engage target audiences, and influence conservation action. They identify communication and media needs and opportunities in collaboration with the Southwest team's Associate Director of Marketing and Communications, as well as internal and external stakeholders. They help elevate stories from within the Division to regional, national, and global marketing and communications teams within The Nature Conservancy. They actively identify target audiences and cultivate media contacts on a local and regional level, and they manage, track, and report on the dissemination of media information. They develop key messages and talking points and may write op-eds and statements. They lead on other public relations and visibility-building activities, including identifying and coordinating media tours They provide consultation, media training, coaching, and talking points to persons serving as spokesperson(s). They collaborate with key stakeholders on crisis communications, as needed. Additionally, the Media Relations Manager may be responsible for supporting teams by writing annual report stories, newsletters, web stories and other mission-critical content.
As the Media Relations Manager, you will:
Execute media relations strategies.
Cultivate and maintain contacts within local and regional media, identify and pitch stories to those contacts, connect journalists with staff for interviews, and respond to inquiries from reporters.
In collaboration with the Associate Director of Marketing and Communications, develop key messages, talking points, op-eds, and statements.
Provide coaching and consultation to prepare non-communications staff for media interviews.
Manage assigned budget, evaluate results and execute recommendations for corrective strategies as needed.
Responsibility and accountability for meeting project goals and objectives.
Resolve complex issues independently within program area.
Opportunity to act independently within program goals.
Travel may be required for business meetings, media opportunities requiring field support, trainings and staff retreats.
May supervise one or more professional staff and/or intern.
Other related duties as assigned.
WE'RE LOOKING FOR YOU The ideal candidate will have all or some of these qualifications. If you don't have all of them, apply anyway and tell us about your skills and experience:
Multi-lingual skills appreciated. Multi-cultural or cross-cultural experience preferred. Experience developing, implementing and measuring communication and engagement strategies. Excellent writing, presentation, and communication skills. Experience communicating science and/or conservation concepts to diverse audiences including journalists, donors, board members and the public. Experience pitching stories to media outlets. Experience and understanding of work with Indigenous cultures. Knowledge of conservation issues and key markets in the Southwest US. Experience managing a budget. Familiarity with communication technologies and best practices. Knowledge and application of current and evolving trends in media relations, marketing and communications.
WHAT YOU'LL BRING Bachelor's degree in related field and a minimum 7 years related experience or equivalent combination of education and experience.
Experience managing and implementing media strategies and measuring results.
Experience writing, editing and proofreading messages for targeted audiences.
Experience cultivating and managing client relationships.
Experience developing media relations netwo ks.
Experience implementing and managing multiple complex projects.
The starting pay range for a candidate selected for this position is generally within the range of $59,000 - 88,000 for annual base salary.
The Media Relations Manager executes strategic communications plans to build awareness, engage target audiences, and influence conservation action. They identify communication and media needs and opportunities in collaboration with the Southwest team's Associate Director of Marketing and Communications, as well as internal and external stakeholders. They help elevate stories from within the Division to regional, national, and global marketing and communications teams within The Nature Conservancy. They actively identify target audiences and cultivate media contacts on a local and regional level, and they manage, track, and report on the dissemination of media information. They develop key messages and talking points and may write op-eds and statements. They lead on other public relations and visibility-building activities, including identifying and coordinating media tours They provide consultation, media training, coaching, and talking points to persons serving as spokesperson(s). They collaborate with key stakeholders on crisis communications, as needed. Additionally, the Media Relations Manager may be responsible for supporting teams by writing annual report stories, newsletters, web stories and other mission-critical content.
As the Media Relations Manager, you will:
Execute media relations strategies.
Cultivate and maintain contacts within local and regional media, identify and pitch stories to those contacts, connect journalists with staff for interviews, and respond to inquiries from reporters.
In collaboration with the Associate Director of Marketing and Communications, develop key messages, talking points, op-eds, and statements.
Provide coaching and consultation to prepare non-communications staff for media interviews.
Manage assigned budget, evaluate results and execute recommendations for corrective strategies as needed.
Responsibility and accountability for meeting project goals and objectives.
Resolve complex issues independently within program area.
Opportunity to act independently within program goals.
Travel may be required for business meetings, media opportunities requiring field support, trainings and staff retreats.
May supervise one or more professional staff and/or intern.
Other related duties as assigned.
WE'RE LOOKING FOR YOU The ideal candidate will have all or some of these qualifications. If you don't have all of them, apply anyway and tell us about your skills and experience:
Multi-lingual skills appreciated. Multi-cultural or cross-cultural experience preferred. Experience developing, implementing and measuring communication and engagement strategies. Excellent writing, presentation, and communication skills. Experience communicating science and/or conservation concepts to diverse audiences including journalists, donors, board members and the public. Experience pitching stories to media outlets. Experience and understanding of work with Indigenous cultures. Knowledge of conservation issues and key markets in the Southwest US. Experience managing a budget. Familiarity with communication technologies and best practices. Knowledge and application of current and evolving trends in media relations, marketing and communications.
WHAT YOU'LL BRING Bachelor's degree in related field and a minimum 7 years related experience or equivalent combination of education and experience.
Experience managing and implementing media strategies and measuring results.
Experience writing, editing and proofreading messages for targeted audiences.
Experience cultivating and managing client relationships.
Experience developing media relations netwo ks.
Experience implementing and managing multiple complex projects.
The starting pay range for a candidate selected for this position is generally within the range of $59,000 - 88,000 for annual base salary.