Mae Health, Inc
Product Marketing Manager Remote
Mae Health, Inc, New York, New York, us, 10261
Job Description
As the Product Marketing Manager reporting to the Head of Product, you will play a crucial role in driving the go-to-market (GTM) strategies for Mae’s product and program offerings. You will collaborate with Product Management, Marketing, and Growth teams to execute targeted marketing campaigns that enhance growth, adoption, and engagement.
About the role’s responsibilities:
Drive the cross-functional execution of go-to-market campaigns for new product features, including developing and editing content such as emails, user guides, help articles, videos, demos, etc —for product feature releases.
Lead and optimize the strategy and execution of existing and new product marketing experiments to drive our engagement, impact, and revenue targets.
Lead the creation and editing of all product and program-related copy to ensure alignment with strategic goals and brand integrity.
Gather and analyze user feedback to refine positioning and messaging.
Develop and execute product marketing strategies that drive product growth, adoption, and engagement, including compelling end-to-end user experience campaign development across our member and doula provider touch points (web, email, text, platform, etc.)
A successful Product Marketer at Mae:
Takes the initiative to understand our target market, including user personas, key use cases, and customer needs.
Loves speaking with users and has a natural inclination towards active listening and consideration of multiple points of view.
Employs a data-informed approach to marketing, consistently leveraging analytics to drive decisions, and enjoys experimenting with new strategies to enhance user engagement.
Is comfortable with the ambiguity that comes with doing something new and working in a startup environment.
Has entrepreneurial enthusiasm and a collaborative approach to working and learning.
Is passionate about Mae’s mission, committed to using their role to actively support and advance initiatives that promote health equity and address Black maternal health disparities within the healthcare system.
Qualifications:Qualifications
3+ years of experience in marketing or product marketing in the digital/tech space. Experience in digital health, healthcare technology, and/or B2B2C is a plus.
Proven track record of successfully driving impact through product marketing strategy development and campaign execution.
Excellent communication skills (written, verbal, visual) to collaborate and influence internal and external partners/stakeholders.
Experience implementing and executing marketing automation campaigns leveraging tools like AutoPilot (Ortto), Hubspot, and AppCues.
Proven content development skills, specifically email, web copy, and basic graphic design skills. Having Adobe Photoshop expertise is a plus.
Please Note:
The above qualifications are our best efforts at describing who we believe would be successful in this position. We may be wrong about some things. If you’re interested in what we’re doing and think you’d be a good fit, please apply even if you don’t meet all the requirements above.
Additional Information
Competitive hourly rate based on experience
1099 contract-to-hire, with the potential to expand responsibilities to full-time employment after 3-6 months
Flexible work location
20 - 25 hours per week
$45 - $65 hourly rate
As the Product Marketing Manager reporting to the Head of Product, you will play a crucial role in driving the go-to-market (GTM) strategies for Mae’s product and program offerings. You will collaborate with Product Management, Marketing, and Growth teams to execute targeted marketing campaigns that enhance growth, adoption, and engagement.
About the role’s responsibilities:
Drive the cross-functional execution of go-to-market campaigns for new product features, including developing and editing content such as emails, user guides, help articles, videos, demos, etc —for product feature releases.
Lead and optimize the strategy and execution of existing and new product marketing experiments to drive our engagement, impact, and revenue targets.
Lead the creation and editing of all product and program-related copy to ensure alignment with strategic goals and brand integrity.
Gather and analyze user feedback to refine positioning and messaging.
Develop and execute product marketing strategies that drive product growth, adoption, and engagement, including compelling end-to-end user experience campaign development across our member and doula provider touch points (web, email, text, platform, etc.)
A successful Product Marketer at Mae:
Takes the initiative to understand our target market, including user personas, key use cases, and customer needs.
Loves speaking with users and has a natural inclination towards active listening and consideration of multiple points of view.
Employs a data-informed approach to marketing, consistently leveraging analytics to drive decisions, and enjoys experimenting with new strategies to enhance user engagement.
Is comfortable with the ambiguity that comes with doing something new and working in a startup environment.
Has entrepreneurial enthusiasm and a collaborative approach to working and learning.
Is passionate about Mae’s mission, committed to using their role to actively support and advance initiatives that promote health equity and address Black maternal health disparities within the healthcare system.
Qualifications:Qualifications
3+ years of experience in marketing or product marketing in the digital/tech space. Experience in digital health, healthcare technology, and/or B2B2C is a plus.
Proven track record of successfully driving impact through product marketing strategy development and campaign execution.
Excellent communication skills (written, verbal, visual) to collaborate and influence internal and external partners/stakeholders.
Experience implementing and executing marketing automation campaigns leveraging tools like AutoPilot (Ortto), Hubspot, and AppCues.
Proven content development skills, specifically email, web copy, and basic graphic design skills. Having Adobe Photoshop expertise is a plus.
Please Note:
The above qualifications are our best efforts at describing who we believe would be successful in this position. We may be wrong about some things. If you’re interested in what we’re doing and think you’d be a good fit, please apply even if you don’t meet all the requirements above.
Additional Information
Competitive hourly rate based on experience
1099 contract-to-hire, with the potential to expand responsibilities to full-time employment after 3-6 months
Flexible work location
20 - 25 hours per week
$45 - $65 hourly rate