Sr. Analyst, Marketing Analytics

**Job Responsibilities**+ Manage projects for clients and business partners to anticipate and support their data reporting and analytics needs.+ Develop and document measurement strategies and processes for projects.+ Create reports and generate insights for digital and non-digital engagement for product and digital tool utilization.+ Create reports and generate insights for user journeys and consumer behavior by gathering, analyzing, and interpreting marketing data.+ Develop dashboards using data visualization software such as Tableau.+ Create specifications and oversee analytics tagging implementation.**Job Qualifications**_Education_+ Bachelor's Degree or equivalent work experience required. Equivalent experience is defined as 4 years of professional work experience in a corporate environment._Experience_+ 3 years Experience working in marketing, data analytics, or related field required+ Experience with web analytics software such as Google Analytics+ Experience with tag management software such as Google Tag Manager+ Experience with cloud data warehouse tools such as Google BigQuery+ Experience with marketing and advertising campaign analytics including end-to-end tracking and ROI analysis+ Experience with data visualization tools such as Tableau or Looker Studio+ Experience leading and managing projects and/or people_Skills/Certifications_+ Proven decision making, problem resolution, technical, and logical troubleshooting skills+ Ability to tell a story with data+ Preferred familiarity with development and scripting languages including HTML, CSS, SQL, and JavaScript+ Leading multiple projects concurrently+ Proficient in Microsoft 365 product suite+ Excellent oral, written, and visual communication skills+ Strong interpersonal and organizational skills+ Competency in strategic thinking and relationship management+ Ability to work independently with minimal supervision or function in a team environment sharing responsibility, roles, and accountability**Number of Openings Available:**1**Worker Type:**Employee**Company:**BCBST BlueCross BlueShield of Tennessee, Inc.**Applying for this job indicates your acknowledgement and understanding of the following statements:**BCBST is an Equal Opportunity employer (EEO), and all employees and applicants will be entitled to equal employment opportunities when employment decisions are made. BCBST will take affirmative action to recruit, hire, train and promote individuals in all job classifications without regard to race, religion, color, age, sex, national origin, citizenship, pregnancy, veteran status, sexual orientation, physical or mental disability, gender identity, or any other characteristic protected by applicable law.Further information regarding BCBST's EEO Policies/Notices may be found by reviewing the following page:BCBST's EEO Policies/Notices (https://www.bcbst.com/docs/equal-employment-opportunity.pdf)**BlueCross BlueShield of Tennessee is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at BlueCross BlueShield of Tennessee via-email, the Internet or any other method without a valid, written Direct Placement Agreement in place for this position from BlueCross BlueShield of Tennessee HR/Talent Acquisition will not be considered. No fee will be paid in the event the applicant is hired by BlueCross BlueShield of Tennessee as a result of the referral or through other means.****Tobacco-Free Hiring Statement**To further our mission of peace of mind through better health, effective 2017, BlueCross BlueShield of Tennessee and its subsidiaries no longer hire individuals who use tobacco or nicotine products (including but not limited to cigarettes, cigars, pipe tobacco, snuff, chewing tobacco, gum, patch, lozenges and electronic or smokeless cigarettes) in any form in Tennessee and where state law permits. A tobacco or nicotine free hiring practice is part of an effort to combat serious diseases, as well as to promote health and wellness for our employees and our community. **All offers of employment will be contingent upon passing a background check which includes an illegal drug and tobacco/nicotine test.** An individual whose post offer screening result is positive for illegal drugs or tobacco/nicotineand/or whose background check is verified to be unsatisfactory, will be disqualified from employment, the job offer will be withdrawn, and they may be disqualified from applying for employment for six (6) months from the date of the post offer screening results.Resources to help individuals discontinue the use of tobacco/nicotine products include smokefree.gov or 1-800-QUIT-NOW.About UsAs Tennessee's largest health benefit plan company, we've been helping Tennesseans find their own unique paths to good health for over 65 years. More than that, we're your neighbors and friends fellow Tennesseans with deep roots of caring tradition, a focused approach to physical, financial and community good health for today, and a bright outlook for an even healthier tomorrow.BCBST is a remote-first organization with many employees working primarily from their homes. Each position within the company is classified as either fully remote, partially remote, or office based.BCBST hires employees for remote positions from across the U.S. with the exception of the following states: California, Massachusetts, New Hampshire, New Jersey, and New York. Applicants living in these states may move to an approved state prior to starting a position with BCBST at their own expense. If the applicant moves to Chattanooga, TN, they may be eligible for relocation benefits.