Intro Corporation
Director of Acquisition Marketing
Intro Corporation, Los Angeles, California, United States, 90079
Responsibilities:
All paid digital channels including Paid Social, SEM, SEO, DSP, Native Ads and Affiliate MarketingLeading external agencies and contractors as well as internal resources, you will own paid acquisition performance and strategic initiatives on all current and potential channelsDriving the customer-first strategy, execution, and expansion of paid acquisitionDevelop and manage acquisition campaigns, leading the end-to-end process from concept to activation, measurement and optimization, ensuring optimized delivery and executionLead digital acquisition program management for all paid campaigns, channel optimization, testing strategies, critical timelines and prioritizing dedication of key resourcesDrive channel acquisitions growth through understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, and capability opportunitiesDesign performance reports and dashboards to influence strategy and demand planning, increase conversion metrics and optimize campaign performanceCollaborate with the creative team to inform them of campaign performance and strategize on creative development with customer-centric direction;Partner and collaborate with Media Partner reps (Meta / Google / LinkedIn / Twitter / TikTok) to mitigate/resolve issues, identify new tests for implementation, beta opportunities and full utilization of all the capabilities of the platform;Drive innovation by influencing teams across the organization to push the limits of Digital strategy;About Us:
Intro is the best way to book world-class experts and get advice over a video call.We believe that access to people and knowledge can unlock human potential. Whether it’s learning how to perform an exercise from a top fitness trainer or getting business advice from a successful entrepreneur, access and information can improve your life and the lives of others. That is why our mission is to give everyone access to anyone.
The Founding Team:
Our CEO previously built an operating system that was acquired by Intuit and became the new QuickBooks Online. Our CTO previously built a marketplace that was used by millions of people and generated over $100m in GMV. We love working on BIG problems for a LOT of people and believe that Intro will be the most impactful yet.Come build Intro with us and help us accelerate our mission to give everyone access to anyone.Our Investors:
We’re backed by Andreessen Horowitz (A16Z), Alexis Ohanian (founder of Reddit), Tiffany Haddish, Kevin Durant, and a group of world-class investors.Company Values:
Impress the customerBe successful as a companyBe creative, inventive, and scrappyKeep it simple and executeTake a moment to understand othersFeedback should make us stronger, not weakerStay gratefulWhat We Offer:
Competitive salary and equity options (you become an owner of the business)Comprehensive health benefitsA dynamic and supportive team environmentOpportunities for growth and advancement within the companyThe chance to make a significant impact in a fast-growing startup
All paid digital channels including Paid Social, SEM, SEO, DSP, Native Ads and Affiliate MarketingLeading external agencies and contractors as well as internal resources, you will own paid acquisition performance and strategic initiatives on all current and potential channelsDriving the customer-first strategy, execution, and expansion of paid acquisitionDevelop and manage acquisition campaigns, leading the end-to-end process from concept to activation, measurement and optimization, ensuring optimized delivery and executionLead digital acquisition program management for all paid campaigns, channel optimization, testing strategies, critical timelines and prioritizing dedication of key resourcesDrive channel acquisitions growth through understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, and capability opportunitiesDesign performance reports and dashboards to influence strategy and demand planning, increase conversion metrics and optimize campaign performanceCollaborate with the creative team to inform them of campaign performance and strategize on creative development with customer-centric direction;Partner and collaborate with Media Partner reps (Meta / Google / LinkedIn / Twitter / TikTok) to mitigate/resolve issues, identify new tests for implementation, beta opportunities and full utilization of all the capabilities of the platform;Drive innovation by influencing teams across the organization to push the limits of Digital strategy;About Us:
Intro is the best way to book world-class experts and get advice over a video call.We believe that access to people and knowledge can unlock human potential. Whether it’s learning how to perform an exercise from a top fitness trainer or getting business advice from a successful entrepreneur, access and information can improve your life and the lives of others. That is why our mission is to give everyone access to anyone.
The Founding Team:
Our CEO previously built an operating system that was acquired by Intuit and became the new QuickBooks Online. Our CTO previously built a marketplace that was used by millions of people and generated over $100m in GMV. We love working on BIG problems for a LOT of people and believe that Intro will be the most impactful yet.Come build Intro with us and help us accelerate our mission to give everyone access to anyone.Our Investors:
We’re backed by Andreessen Horowitz (A16Z), Alexis Ohanian (founder of Reddit), Tiffany Haddish, Kevin Durant, and a group of world-class investors.Company Values:
Impress the customerBe successful as a companyBe creative, inventive, and scrappyKeep it simple and executeTake a moment to understand othersFeedback should make us stronger, not weakerStay gratefulWhat We Offer:
Competitive salary and equity options (you become an owner of the business)Comprehensive health benefitsA dynamic and supportive team environmentOpportunities for growth and advancement within the companyThe chance to make a significant impact in a fast-growing startup