Marq Vision Inc.
Marketing Lead (Content & Email)
Marq Vision Inc., San Francisco, California, United States, 94199
We protect human creativity and innovation in a digital worldMarqVision is a B2B software-as-a-service (SaaS) startup founded out of Harvard, accelerated at Y-Combinator, and backed by Softbank Ventures Asia. We offer an AI-powered intellectual property (IP) protection platform that helps brands automatically detect and remove counterfeits from global online marketplaces and social media platforms. Currently, various global brands are using MarqVision to protect their IP.MarqVision employs its proprietary deep-learning-based AI algorithm to detect IP-infringing products online. We then employ our bot-powered auto-reporting technology and legal expertise to take down infringements efficiently and effectively. Finally, we provide our clients some key performance metrics to help them devise IP legal strategy in a data-driven way.Join MarqVision! We're HiringGlobal Website- www.marqvision.comAbout the Opportunity - Marketing Lead, Content & EmailWith our product already making waves, our next big focus is driving customer acquisition and fueling profitable growth. We’re building out our growth team to make that happen. Reporting directly to the Head of Marketing, you’ll work cross-functionally to accelerate our growth trajectory with compelling content that resonates with our target audience.This role offers tremendous career growth as this person will have the chance to develop the company’s editorial strategy, aligning content delivery with the entire identified buying journey. If you’re excited about a role with limitless potential, where your impact is felt across the company, we’d love to connect!What you'll doHow You’ll Make an ImpactPhase 1:
From day one, you’ll take charge of our content marketing with a primary emphasis on email marketing. You’ll make an immediate impact by developing a comprehensive email strategy from the ground up. This includes crafting, managing, and optimizing email campaigns that deeply resonate with our target audience, while ensuring that our messaging is fully aligned with our brand strategy and growth objectives. Your contributions will have clear and immediate impact, with responsibilities like:Develop and execute end-to-end email marketing campaigns, including lifecycle emails, nurture campaigns, and behaviorally triggered email sequences.Create engaging and compelling email content, including copy, visuals, and calls to action that resonate with our audience and drive conversions.Segment and manage email lists to ensure personalized communication based on customer demographics, preferences, and behavior.Implement A/B testing to optimize email performance, including subject lines, content, and layouts, and monitor KPIs like deliverability, open rates, click-through rates, and conversions.Show expertise in understanding the latest in sending and automating email campaigns (Hubspot, Marketo, Gong, etc) that accelerate interested customers deeper into the funnel.Phase 2 : After laying down the foundation for our email campaigns, work closely with our our Global Director of Growth Marketing, product marketers, and education team to design a comprehensive content marketing strategy that spans the entire marketing funnel and aligns with business objectives.Guide content creation across various formats, including blogs, whitepapers, videos, guides, educational series, and social posts, and map it to our customer journey.Develop useful and engaging content that supports demand generation as neededMonitor and analyze campaign performance, including email marketing and content marketing efforts, to identify trends and make data-driven improvements.Manage content reporting systems and required classifications for topic and type impact reporting to ensure continued success and optimization of content efforts.Who You Are6+ years of experience in growth marketing, demand generation, and content creation, experience working in a B2B SaaS environment is critical.Proven expertise in email marketing strategy and execution, including lifecycle emails, A/B testing, and list segmentation.Strong background in content marketing, with experience creating SEO-optimized content across various formats.Experience managing multi-channel marketing campaigns targeting business decision-makers.Proficiency in marketing automation tools (e.g., HubSpot, Salesforce) and CRM systems.Excellent project management skills, with the ability to manage multiple initiatives simultaneously and deliver results on time.Strong analytical skills and a data-driven approach to decision-making and optimization.Highly collaborative, with excellent communication skills and the ability to work effectively with cross-functional teams.Bonus PointExperience with retail and e-commerce buyers is a plus.Previous experience in early-stage startups.Familiarity with tools like Notion, SalesForce, HubSpot, and project management software.Understanding of AP style and SEO content best practices.What we offerCompetitive salary and benefits package, including health, dental, and vision insurance, and generous paid time off.A dynamic, fast-paced work environment where you can make a meaningful impactOpportunities for professional growth and developmentInterview ProcessPlease submit all documents as a PDF fileThe interview process is as followsScreening Interview > 1st Interview (Team) > 2nd Interview (Final) > Background checkThe interview process is subject to change.If the documents you submit are untrue, your acceptance or offer of employment may be canceled.At MarqVision, we believe real growth comes with attracting the brightest minds, motivating them to succeed in their position, and ensuring plenty of fun along the way. If you think this position is for you, apply now!MarqVision is an Equal Opportunity Employer and encourages applicants of all backgrounds to apply. We are committed to building a diverse and inclusive workforce that reflects the customers and communities we serve.
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From day one, you’ll take charge of our content marketing with a primary emphasis on email marketing. You’ll make an immediate impact by developing a comprehensive email strategy from the ground up. This includes crafting, managing, and optimizing email campaigns that deeply resonate with our target audience, while ensuring that our messaging is fully aligned with our brand strategy and growth objectives. Your contributions will have clear and immediate impact, with responsibilities like:Develop and execute end-to-end email marketing campaigns, including lifecycle emails, nurture campaigns, and behaviorally triggered email sequences.Create engaging and compelling email content, including copy, visuals, and calls to action that resonate with our audience and drive conversions.Segment and manage email lists to ensure personalized communication based on customer demographics, preferences, and behavior.Implement A/B testing to optimize email performance, including subject lines, content, and layouts, and monitor KPIs like deliverability, open rates, click-through rates, and conversions.Show expertise in understanding the latest in sending and automating email campaigns (Hubspot, Marketo, Gong, etc) that accelerate interested customers deeper into the funnel.Phase 2 : After laying down the foundation for our email campaigns, work closely with our our Global Director of Growth Marketing, product marketers, and education team to design a comprehensive content marketing strategy that spans the entire marketing funnel and aligns with business objectives.Guide content creation across various formats, including blogs, whitepapers, videos, guides, educational series, and social posts, and map it to our customer journey.Develop useful and engaging content that supports demand generation as neededMonitor and analyze campaign performance, including email marketing and content marketing efforts, to identify trends and make data-driven improvements.Manage content reporting systems and required classifications for topic and type impact reporting to ensure continued success and optimization of content efforts.Who You Are6+ years of experience in growth marketing, demand generation, and content creation, experience working in a B2B SaaS environment is critical.Proven expertise in email marketing strategy and execution, including lifecycle emails, A/B testing, and list segmentation.Strong background in content marketing, with experience creating SEO-optimized content across various formats.Experience managing multi-channel marketing campaigns targeting business decision-makers.Proficiency in marketing automation tools (e.g., HubSpot, Salesforce) and CRM systems.Excellent project management skills, with the ability to manage multiple initiatives simultaneously and deliver results on time.Strong analytical skills and a data-driven approach to decision-making and optimization.Highly collaborative, with excellent communication skills and the ability to work effectively with cross-functional teams.Bonus PointExperience with retail and e-commerce buyers is a plus.Previous experience in early-stage startups.Familiarity with tools like Notion, SalesForce, HubSpot, and project management software.Understanding of AP style and SEO content best practices.What we offerCompetitive salary and benefits package, including health, dental, and vision insurance, and generous paid time off.A dynamic, fast-paced work environment where you can make a meaningful impactOpportunities for professional growth and developmentInterview ProcessPlease submit all documents as a PDF fileThe interview process is as followsScreening Interview > 1st Interview (Team) > 2nd Interview (Final) > Background checkThe interview process is subject to change.If the documents you submit are untrue, your acceptance or offer of employment may be canceled.At MarqVision, we believe real growth comes with attracting the brightest minds, motivating them to succeed in their position, and ensuring plenty of fun along the way. If you think this position is for you, apply now!MarqVision is an Equal Opportunity Employer and encourages applicants of all backgrounds to apply. We are committed to building a diverse and inclusive workforce that reflects the customers and communities we serve.
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