Specright, Inc.
Director, Product Marketing
Specright, Inc., Chicago, Illinois, United States, 60290
Director, Product MarketingRemote
Reports To CMOJob OverviewSpecright is looking for a driven, customer-centric Product Marketing Director to join our growing team. You'll roll up your sleeves and jump in to understand the needs of our customers and translate our products into impactful positioning and customer messaging. This is a critical cross-functional role, and you'll work closely with engineering, product, and sales to ensure alignment across all go to market initiatives and channels.
Why Specright
Specright is the first purpose-built platform for Specification Management, which enables companies to manage all the data they need to make things, including raw materials, ingredients, packaging, formulas and products. Specright helps companies use this data to launch new products faster, reduce quality issues, and report sustainability. Specright was named a Gartner Cool Vendor in 2020 and was named to Built in LA's Best Places to Work list.
Responsibilities and Duties
Lay foundation of product marketing function at Specright to build the team in the future
Capture voice of customer & disseminate across the organization via customer stories
Identify, refine, and roll out key customer segments, personas and use cases (e.g. extended producer responsibility) and enable across sales, CS and engineer teams
Develop product positioning & messaging that resonate with our target buyer personas
Understand and document our buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make - then drive changes to our sales and marketing processes based on what you learn
Build relationship with product team to collaborate on overall product vision, strategy, and roadmap and be responsible for communicating across the entire organization
Work with the Web & Content teams to continuously optimize website content and user experience to drive engagement and improve conversion rates
Develop adoption campaigns in partnership with demand gen team focused on expanding existing customer usage of Specright and platform adoption
Partner closely with Sales Enablement to develop compelling sales collateral, tailored messaging, and training materials that resonate with our target buyers
Monitor key competitors and deeply understand our position in the market and develop messaging that enables us to win, partner with Sales Enablement on battlecard development
Plan the quarterly launches of new product features, and manage the cross-functional implementation of the launch plan
Develop content and collateral to support our sales team; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
Develop product-based KPIs to increase customer engagement and retainment rates
Lead product packaging strategy and align with sales on pricing
Occasional travel to HQ to meet with product and engineer teams
Qualifications
7+ years of product marketing experience in B2B enterprise SaaS
Ability to take complex concepts and break down simply for various audiences
Adaptability, curiosity, and growth-mindset
Ability to both drive high-level strategy and execute detailed plans
Excellent communication, interpersonal, email and organizational skills
Ability to both see the big picture and be detail-oriented - a great writer, speaker, and listener
A drive for both personal and team success
Product Marketing Alliance Certification or Reforge Product Marketing certification ideal
Compensation
Competitive salary commensurate with experience
Equity participation
Full benefits package that includes health, life, dental, 401k, etc.
#J-18808-Ljbffr
Reports To CMOJob OverviewSpecright is looking for a driven, customer-centric Product Marketing Director to join our growing team. You'll roll up your sleeves and jump in to understand the needs of our customers and translate our products into impactful positioning and customer messaging. This is a critical cross-functional role, and you'll work closely with engineering, product, and sales to ensure alignment across all go to market initiatives and channels.
Why Specright
Specright is the first purpose-built platform for Specification Management, which enables companies to manage all the data they need to make things, including raw materials, ingredients, packaging, formulas and products. Specright helps companies use this data to launch new products faster, reduce quality issues, and report sustainability. Specright was named a Gartner Cool Vendor in 2020 and was named to Built in LA's Best Places to Work list.
Responsibilities and Duties
Lay foundation of product marketing function at Specright to build the team in the future
Capture voice of customer & disseminate across the organization via customer stories
Identify, refine, and roll out key customer segments, personas and use cases (e.g. extended producer responsibility) and enable across sales, CS and engineer teams
Develop product positioning & messaging that resonate with our target buyer personas
Understand and document our buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make - then drive changes to our sales and marketing processes based on what you learn
Build relationship with product team to collaborate on overall product vision, strategy, and roadmap and be responsible for communicating across the entire organization
Work with the Web & Content teams to continuously optimize website content and user experience to drive engagement and improve conversion rates
Develop adoption campaigns in partnership with demand gen team focused on expanding existing customer usage of Specright and platform adoption
Partner closely with Sales Enablement to develop compelling sales collateral, tailored messaging, and training materials that resonate with our target buyers
Monitor key competitors and deeply understand our position in the market and develop messaging that enables us to win, partner with Sales Enablement on battlecard development
Plan the quarterly launches of new product features, and manage the cross-functional implementation of the launch plan
Develop content and collateral to support our sales team; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
Develop product-based KPIs to increase customer engagement and retainment rates
Lead product packaging strategy and align with sales on pricing
Occasional travel to HQ to meet with product and engineer teams
Qualifications
7+ years of product marketing experience in B2B enterprise SaaS
Ability to take complex concepts and break down simply for various audiences
Adaptability, curiosity, and growth-mindset
Ability to both drive high-level strategy and execute detailed plans
Excellent communication, interpersonal, email and organizational skills
Ability to both see the big picture and be detail-oriented - a great writer, speaker, and listener
A drive for both personal and team success
Product Marketing Alliance Certification or Reforge Product Marketing certification ideal
Compensation
Competitive salary commensurate with experience
Equity participation
Full benefits package that includes health, life, dental, 401k, etc.
#J-18808-Ljbffr