Virgin Voyages
Sr. Marketing Intelligence Manager
Virgin Voyages, Plantation, Florida, United States,
The Gig:
The Sr. Manager of Marketing Intelligence will spearhead the development, implementation, and management of comprehensive marketing analytics distribution. This role entails gathering business requirements, deeply understanding the business landscape, and guiding stakeholders through essential marketing measurement strategies with both quantitative and qualitative approaches. The incumbent will collaborate across the Marketing organization to deliver optimal analytics solutions by integrating data across diverse marketing channels.
This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.
What You'll Be Up To:Measure and implement key performance indicators for marketing initiatives, ensuring the ability to draw fact-based conclusions.Oversee the collection, analysis, and interpretation of marketing data from various sources, including digital campaigns, customer surveys, social media, and CRM systems.Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide regular updates to senior management.Conduct in-depth analysis to identify trends, patterns, and insights that inform marketing strategies and tactics.Develop and execute data strategies for marketing initiatives, leveraging both new and existing systems.Automate and optimize recurring analytical processes to improve efficiency.Collaborate with cross-functional teams, including marketing, sales, finance, and product development, to align analytics initiatives with business goals.Evaluate the effectiveness of marketing campaigns and initiatives, providing recommendations for optimization and improvement.SuperPowers Required:
Bachelor's degree required; Master's degree in Marketing, Data Science, or a related field preferred.Minimum of 5+ years of experience in marketing performance analysis, with a strong emphasis on data-driven decision-making.Proven experience managing complex, data-driven marketing projects and developing growth and demand strategies across various marketing channels, including paid search, paid social, media, and email marketing.Prior experience in the cruise industry or related is preferred, but not requiredExperience in marketing analytics roles that involve leveraging both in-house and external analytics resources for comprehensive marketing analysis.Excellent communication and presentation skills, with the ability to translate complex data insights into actionable strategies for non-technical stakeholders.Strong project management skills, with the ability to prioritize tasks, manage multiple projects concurrently, and meet deadlines.Proficiency in data visualization tools such as Tableau, Power BI, Data Studio, or equivalent.Strong proficiency in SQL, including the ability to write and optimize complex queries.Demonstrated experience in applying both qualitative and quantitative research methods to inform marketing strategiesTactical decisions focus on intermediate-term issues to move Virgin Voyages closer to reaching strategic goals.
What Matters to Us:
At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won't be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.
Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.
Virgin Voyages is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Virgin Voyages via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Virgin Voyages HR/Recruitment will be deemed the sole property of Virgin Voyages. No fee will be paid in the event the candidate is hired by Virgin Voyages as a result of the referral or through other means.
The Sr. Manager of Marketing Intelligence will spearhead the development, implementation, and management of comprehensive marketing analytics distribution. This role entails gathering business requirements, deeply understanding the business landscape, and guiding stakeholders through essential marketing measurement strategies with both quantitative and qualitative approaches. The incumbent will collaborate across the Marketing organization to deliver optimal analytics solutions by integrating data across diverse marketing channels.
This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.
What You'll Be Up To:Measure and implement key performance indicators for marketing initiatives, ensuring the ability to draw fact-based conclusions.Oversee the collection, analysis, and interpretation of marketing data from various sources, including digital campaigns, customer surveys, social media, and CRM systems.Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide regular updates to senior management.Conduct in-depth analysis to identify trends, patterns, and insights that inform marketing strategies and tactics.Develop and execute data strategies for marketing initiatives, leveraging both new and existing systems.Automate and optimize recurring analytical processes to improve efficiency.Collaborate with cross-functional teams, including marketing, sales, finance, and product development, to align analytics initiatives with business goals.Evaluate the effectiveness of marketing campaigns and initiatives, providing recommendations for optimization and improvement.SuperPowers Required:
Bachelor's degree required; Master's degree in Marketing, Data Science, or a related field preferred.Minimum of 5+ years of experience in marketing performance analysis, with a strong emphasis on data-driven decision-making.Proven experience managing complex, data-driven marketing projects and developing growth and demand strategies across various marketing channels, including paid search, paid social, media, and email marketing.Prior experience in the cruise industry or related is preferred, but not requiredExperience in marketing analytics roles that involve leveraging both in-house and external analytics resources for comprehensive marketing analysis.Excellent communication and presentation skills, with the ability to translate complex data insights into actionable strategies for non-technical stakeholders.Strong project management skills, with the ability to prioritize tasks, manage multiple projects concurrently, and meet deadlines.Proficiency in data visualization tools such as Tableau, Power BI, Data Studio, or equivalent.Strong proficiency in SQL, including the ability to write and optimize complex queries.Demonstrated experience in applying both qualitative and quantitative research methods to inform marketing strategiesTactical decisions focus on intermediate-term issues to move Virgin Voyages closer to reaching strategic goals.
What Matters to Us:
At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won't be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.
Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.
Virgin Voyages is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Virgin Voyages via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Virgin Voyages HR/Recruitment will be deemed the sole property of Virgin Voyages. No fee will be paid in the event the candidate is hired by Virgin Voyages as a result of the referral or through other means.