Medifast, Inc
Senior Manager, Digital Marketing
Medifast, Inc, Baltimore, Maryland, United States, 21276
About The Opportunity
At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature™. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.
Overview Of Position
The Senior Digital Marketing Manager will be responsible for designing, executing, and optimizing digital marketing strategies that enhance the customer experience throughout their journey with our brand. You will focus on understanding customer behavior, improving engagement, and driving conversions through personalized and data-driven marketing initiatives.
Why you should work with usCompany Culture. At Medifast, we enjoy working hard to help people change their lives. But that doesn't mean we don't appreciate some good play time as well. That's why we have plenty of events and outings throughout the year where we can all relax, let our hair down, and get a little crazy.Benefits. The biggest bonus you'll experience working at Medifast is the great feeling you get helping people improve their lives. But rest assured, we offer a long list of more tangible bonuses as well. From programs that maximize your earnings, to programs that maximize your quality of life.More details here: https://medifastinc.com/careers/Job ResponsibilitiesCustomer Journey:
Build integrated marketing plans that authentically connect with clients and achieve or exceed revenue goalsDevelop full funnel plans, partnering with key marketing cross-functional expertise partners: Media, CRM, Digital Product, DS&A, Field Marketing, & More to create communication plans that build authenticity & credibility for OPTAVIA.Build testing frameworks to minimize friction in the customer journey, positively impacting KPIs.Analyze customer behavior and segmentation data to tailor marketing strategies and improve the overall customer experience.
Data Analysis and Optimization:
Utilize data analytics tools to track customer interactions and campaign performance across digital channels.Analyze data to identify trends, measure effectiveness, and make data-driven recommendations for optimization.Prepare and present regular reports on campaign performance, including insights and recommendations for improvements.
Cross-Functional Collaboration:
Oversee and drive internal and external business partners in executing customer strategy, ensuring consistency of marketing messaging across channels and audiences.Partner with internal stakeholders to drive positioning and optimal client journeys, including Paid Media, CRM, Web, Creative, Field Marketing, and Strategy.Implement standard marketing best practices; identify areas to streamline processes; lead and | or participate in cross functional "ways of working" sessions to increase cross functional engagement and strengthen operating model to be nimble, more effective/efficient
Leadership & Mentoring:
Lead, mentor, and manage marketing specialist and coordinator.Oversee the recruitment, training, and development of team members.
Scope
2 direct reports.Knowledge, Education, Skills & Abilities
Experience/Skills
10+ years of experience in developing and implementing digital marketing strategies3+ years team leadership experienceIn depth knowledge of digital marketing channels. paid digital media, social media, SEM/SEO, Google analytics and CRM software, Digital ProductSense of ownership and pride in your performance and its impact on company's successYour values align with ours: Integrity, Accountability, Courage, Empowerment, Partnership, Diversity, TeamingBachelor's DegreeCompetencies
Strategy AND execution: combining leadership and strategic vision with an operational understanding of what needs to be done and the willingness to do itPractical experience: demonstrate deep knowledge of performance-based digital marketing strategies.Insights driven: passion for mining data and continually improving digital marketing through insights.Entrepreneurial: ready to evolve digital marketing within the organization, continuously innovating to achieve strong results.Proven success creating and executing effective digital marketing strategies, with the ability to communicate that vision in a pragmatic way using benchmarking and key metrics.Excellent written and verbal communications, including the ability to write in a compelling and authoritative style.Must possess strong formal and informal leadership skills, the ability to effectively manage conflict and problem solve in a highly-collaborative environmentInsatiable sense of curiosity.Solutions orientation.Sense of ownership and pride in your performance and its impact on company's successPassionate about delivering brand growth and driving the company's mission.Core values align with ours: Accountability, Integrity, Courage, Teaming, Empowerment, Partnership, Diversity
At Medifast, Relationships Are At The Center Of What We Do!
We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be
OUTSTANDING . The Medifast culture is built on seven core values:
integrity, courage, teaming, accountability, empowerment, partnership and diversity.
These values aren't just words on a page - they are celebrated as a core part of the company's philosophy.
We Lead By...
Mastering Relationships:
We build trust, promote collaboration and we are reliable.
Being innovative:
We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.
Simplifying:
We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.
Anticipating:
We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.
About Medifast®
Medifast (NYSE: MED) is the health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA®, which provides people with a simple yet comprehensive approach to address obesity and support a healthy lifestyle. OPTAVIA's holistic solution includes lifestyle plans with clinically proven health benefits, scientifically developed products, and a framework for habit creation - all reinforced by independent coach support for customers on their weight loss journeys. Through its collaboration with national virtual primary care provider LifeMD® (Nasdaq: LFMD) and its affiliated medical group, the holistic solution now includes access to GLP-1 medications where clinically appropriate. Medifast remains committed to its mission of offering Lifelong Transformation, Making a Healthy Lifestyle Second Nature™. Visit the OPTAVIA and Medifast websites for more information and follow Medifast on X and LinkedIn.
Thank you for taking the time to learn more about Medifast.
#LI-YC1
At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature™. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.
Overview Of Position
The Senior Digital Marketing Manager will be responsible for designing, executing, and optimizing digital marketing strategies that enhance the customer experience throughout their journey with our brand. You will focus on understanding customer behavior, improving engagement, and driving conversions through personalized and data-driven marketing initiatives.
Why you should work with usCompany Culture. At Medifast, we enjoy working hard to help people change their lives. But that doesn't mean we don't appreciate some good play time as well. That's why we have plenty of events and outings throughout the year where we can all relax, let our hair down, and get a little crazy.Benefits. The biggest bonus you'll experience working at Medifast is the great feeling you get helping people improve their lives. But rest assured, we offer a long list of more tangible bonuses as well. From programs that maximize your earnings, to programs that maximize your quality of life.More details here: https://medifastinc.com/careers/Job ResponsibilitiesCustomer Journey:
Build integrated marketing plans that authentically connect with clients and achieve or exceed revenue goalsDevelop full funnel plans, partnering with key marketing cross-functional expertise partners: Media, CRM, Digital Product, DS&A, Field Marketing, & More to create communication plans that build authenticity & credibility for OPTAVIA.Build testing frameworks to minimize friction in the customer journey, positively impacting KPIs.Analyze customer behavior and segmentation data to tailor marketing strategies and improve the overall customer experience.
Data Analysis and Optimization:
Utilize data analytics tools to track customer interactions and campaign performance across digital channels.Analyze data to identify trends, measure effectiveness, and make data-driven recommendations for optimization.Prepare and present regular reports on campaign performance, including insights and recommendations for improvements.
Cross-Functional Collaboration:
Oversee and drive internal and external business partners in executing customer strategy, ensuring consistency of marketing messaging across channels and audiences.Partner with internal stakeholders to drive positioning and optimal client journeys, including Paid Media, CRM, Web, Creative, Field Marketing, and Strategy.Implement standard marketing best practices; identify areas to streamline processes; lead and | or participate in cross functional "ways of working" sessions to increase cross functional engagement and strengthen operating model to be nimble, more effective/efficient
Leadership & Mentoring:
Lead, mentor, and manage marketing specialist and coordinator.Oversee the recruitment, training, and development of team members.
Scope
2 direct reports.Knowledge, Education, Skills & Abilities
Experience/Skills
10+ years of experience in developing and implementing digital marketing strategies3+ years team leadership experienceIn depth knowledge of digital marketing channels. paid digital media, social media, SEM/SEO, Google analytics and CRM software, Digital ProductSense of ownership and pride in your performance and its impact on company's successYour values align with ours: Integrity, Accountability, Courage, Empowerment, Partnership, Diversity, TeamingBachelor's DegreeCompetencies
Strategy AND execution: combining leadership and strategic vision with an operational understanding of what needs to be done and the willingness to do itPractical experience: demonstrate deep knowledge of performance-based digital marketing strategies.Insights driven: passion for mining data and continually improving digital marketing through insights.Entrepreneurial: ready to evolve digital marketing within the organization, continuously innovating to achieve strong results.Proven success creating and executing effective digital marketing strategies, with the ability to communicate that vision in a pragmatic way using benchmarking and key metrics.Excellent written and verbal communications, including the ability to write in a compelling and authoritative style.Must possess strong formal and informal leadership skills, the ability to effectively manage conflict and problem solve in a highly-collaborative environmentInsatiable sense of curiosity.Solutions orientation.Sense of ownership and pride in your performance and its impact on company's successPassionate about delivering brand growth and driving the company's mission.Core values align with ours: Accountability, Integrity, Courage, Teaming, Empowerment, Partnership, Diversity
At Medifast, Relationships Are At The Center Of What We Do!
We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be
OUTSTANDING . The Medifast culture is built on seven core values:
integrity, courage, teaming, accountability, empowerment, partnership and diversity.
These values aren't just words on a page - they are celebrated as a core part of the company's philosophy.
We Lead By...
Mastering Relationships:
We build trust, promote collaboration and we are reliable.
Being innovative:
We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.
Simplifying:
We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.
Anticipating:
We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.
About Medifast®
Medifast (NYSE: MED) is the health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA®, which provides people with a simple yet comprehensive approach to address obesity and support a healthy lifestyle. OPTAVIA's holistic solution includes lifestyle plans with clinically proven health benefits, scientifically developed products, and a framework for habit creation - all reinforced by independent coach support for customers on their weight loss journeys. Through its collaboration with national virtual primary care provider LifeMD® (Nasdaq: LFMD) and its affiliated medical group, the holistic solution now includes access to GLP-1 medications where clinically appropriate. Medifast remains committed to its mission of offering Lifelong Transformation, Making a Healthy Lifestyle Second Nature™. Visit the OPTAVIA and Medifast websites for more information and follow Medifast on X and LinkedIn.
Thank you for taking the time to learn more about Medifast.
#LI-YC1