Copeland Services
Associate Creative Director/Marketing Content Lead
Copeland Services, St Louis, Missouri, United States,
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
We are looking for a high-caliber storyteller and writer with experience in leading strategic B2B content campaigns to lead our content development and elevate our brand narrative to new levels across our communications and marketing channels. This is an outstanding opportunity to grow and redefine marketing’s impact on a fast-paced global organization of more than 18,000 employees! Based in Saint Louis, MO, you will lead our storytelling efforts to support the deployment of our new brand and narrative and help drive Copeland’s transformation and growth.
Working in close partnership with senior leaders, the Associate Creative Director/Marketing Content Lead will play a critical role in executing our brand story and voice, ensuring it resonates in key communication channels, initiatives, and marketing campaigns for Copeland. This position is ideal for a strategic writer and thinker who excels in a collaborative environment and is committed to elevating our brand through exceptional copywriting and content strategy. Additionally, this person will build and develop the writing team, process, and support our AI strategy in driving our brand-building and growth journey.
As an Associate Creative Director, Copy, You Will:
Storytelling
Innovate and implement creative solutions for complex marketing challenges.
Write strategic copy and messaging to deploy our brand narrative and support company initiatives, including thought leadership and long-form copy, website content, social media, email campaigns, scriptwriting for videos, presentations, blog articles, and more.
Provide strategic writing support for major change initiatives.
Review and refine existing copy across all channels, ensuring consistency and effectiveness.
Brand Management
Collaborate with communications and marketing leaders, colleagues and other department leads to ensure a cohesive visual and verbal brand story.
Steward brand voice across various traditional and digital channels to support our key messaging on sustainability, community engagement, culture, people, and other corporate programs.
Stay current on trends and best practices to keep our brand at the forefront of our industries.
Team Management
Collaborate with Brand, Product, Internal and External Comms, Campaigns and other cross-functional teams on a marketing and content calendar that is strategic in audience and seasonality and supports the cohesive brand narrative.
Lead a global team of content specialists to produce high-quality, engaging stories supporting business and product initiatives, including awareness and demand generation campaigns, sales enablement, product launches, events, and promotional content, that are aligned to brand standards and strategic goals.
Required Education, Experience & Skills:
Bachelor's degree in either Business, Marketing, English, Communications
5+ years of experience in marketing, external/internal communications writing or copywriting in a related position
Experience telling corporate sustainability stories, including development of corporate ESG reports.
Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously
Strong verbal and written communication skills with expertise in Microsoft Word, Excel, and PowerPoint
Preferred Education, Experiences & Skills:
7+ years of experience in an Enterprise marketing or a related position at an agency
Experience or knowledge of industry or product B2B related marketing/communications
Experience using and building processes around digital and AI platforms to enhance content creation, optimize workflows, and maintain industry-leading practices. (e.g. Writer, Jasper, Anyword).
Strategic and consultative partner, with validated communication and leadership skills.
Experience with project management tools (i.e., Monday.com)
Strong familiarity with B2B marketing and content strategies (owned, earned, paid)
Flexible Work Schedule – Remote Work Option and Core Hours
This role has the flexibility of a remote work option up to three days a week and a core hour schedule. You can choose to flex your start and stop times given you are working during the core hours of 9:00am - 3:00pm. Our teams work together to ensure our chosen work schedules enable our creativity and productivity as we serve the needs of our customers.
Our Commitment to Our People
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.
Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Diversity, Equity & Inclusion
At Copeland, we believe having a diverse, equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers and making a positive impact in the communities where we live.
Work Authorization
Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com
With $5B of global revenue, Copeland is a leading provider of compression products, electronics, software, and solutions across many applications within Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR), where macro and regulatory trends towards environmental sustainability, leads to changes in HVACR technology. Other products include other heating applications, food service and retail, transportation, and healthcare/life sciences. This new business also has a solution portfolio that manages, monitors, and controls refrigeration units in the commercial setting, as well as software solutions that measure and monitor temperature conditions of refrigerated goods in transit, where there is a greater emphasis on energy management/sustainability solutions globally.
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
We are looking for a high-caliber storyteller and writer with experience in leading strategic B2B content campaigns to lead our content development and elevate our brand narrative to new levels across our communications and marketing channels. This is an outstanding opportunity to grow and redefine marketing’s impact on a fast-paced global organization of more than 18,000 employees! Based in Saint Louis, MO, you will lead our storytelling efforts to support the deployment of our new brand and narrative and help drive Copeland’s transformation and growth.
Working in close partnership with senior leaders, the Associate Creative Director/Marketing Content Lead will play a critical role in executing our brand story and voice, ensuring it resonates in key communication channels, initiatives, and marketing campaigns for Copeland. This position is ideal for a strategic writer and thinker who excels in a collaborative environment and is committed to elevating our brand through exceptional copywriting and content strategy. Additionally, this person will build and develop the writing team, process, and support our AI strategy in driving our brand-building and growth journey.
As an Associate Creative Director, Copy, You Will:
Storytelling
Innovate and implement creative solutions for complex marketing challenges.
Write strategic copy and messaging to deploy our brand narrative and support company initiatives, including thought leadership and long-form copy, website content, social media, email campaigns, scriptwriting for videos, presentations, blog articles, and more.
Provide strategic writing support for major change initiatives.
Review and refine existing copy across all channels, ensuring consistency and effectiveness.
Brand Management
Collaborate with communications and marketing leaders, colleagues and other department leads to ensure a cohesive visual and verbal brand story.
Steward brand voice across various traditional and digital channels to support our key messaging on sustainability, community engagement, culture, people, and other corporate programs.
Stay current on trends and best practices to keep our brand at the forefront of our industries.
Team Management
Collaborate with Brand, Product, Internal and External Comms, Campaigns and other cross-functional teams on a marketing and content calendar that is strategic in audience and seasonality and supports the cohesive brand narrative.
Lead a global team of content specialists to produce high-quality, engaging stories supporting business and product initiatives, including awareness and demand generation campaigns, sales enablement, product launches, events, and promotional content, that are aligned to brand standards and strategic goals.
Required Education, Experience & Skills:
Bachelor's degree in either Business, Marketing, English, Communications
5+ years of experience in marketing, external/internal communications writing or copywriting in a related position
Experience telling corporate sustainability stories, including development of corporate ESG reports.
Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously
Strong verbal and written communication skills with expertise in Microsoft Word, Excel, and PowerPoint
Preferred Education, Experiences & Skills:
7+ years of experience in an Enterprise marketing or a related position at an agency
Experience or knowledge of industry or product B2B related marketing/communications
Experience using and building processes around digital and AI platforms to enhance content creation, optimize workflows, and maintain industry-leading practices. (e.g. Writer, Jasper, Anyword).
Strategic and consultative partner, with validated communication and leadership skills.
Experience with project management tools (i.e., Monday.com)
Strong familiarity with B2B marketing and content strategies (owned, earned, paid)
Flexible Work Schedule – Remote Work Option and Core Hours
This role has the flexibility of a remote work option up to three days a week and a core hour schedule. You can choose to flex your start and stop times given you are working during the core hours of 9:00am - 3:00pm. Our teams work together to ensure our chosen work schedules enable our creativity and productivity as we serve the needs of our customers.
Our Commitment to Our People
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.
Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Diversity, Equity & Inclusion
At Copeland, we believe having a diverse, equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers and making a positive impact in the communities where we live.
Work Authorization
Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com
With $5B of global revenue, Copeland is a leading provider of compression products, electronics, software, and solutions across many applications within Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR), where macro and regulatory trends towards environmental sustainability, leads to changes in HVACR technology. Other products include other heating applications, food service and retail, transportation, and healthcare/life sciences. This new business also has a solution portfolio that manages, monitors, and controls refrigeration units in the commercial setting, as well as software solutions that measure and monitor temperature conditions of refrigerated goods in transit, where there is a greater emphasis on energy management/sustainability solutions globally.