League One Volleyball
Marketing Communications Manager - Austin
League One Volleyball, Austin, Texas, us, 78716
JOB ADVERT
Marketing Communications Manager, Austin
Level: Manager
About LOVB (League One Volleyball):
League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.
It is a groundbreaking time for volleyball in the US, coming off the Paris Olympics where our Women's Indoor team earned the silver and the excitement for women's college volleyball at an all-time high. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.
LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women's sports.
The Role:
As the Marketing Communications Manager for LOVB Austin, you will be part of a team that is focused on building the LOVB Austin brand, and growing the direct connections between LOVB Austin, our fan base and the greater Austin community. This individual will help us to build our in-market strategy including grassroots and email marketing, advertising, and media relations. This role reports into the Head of Pro Marketing for LOVB Pro, and works closely with the LOVB Austin Community Relations manager, and the LOVB Central Social Media team.
Responsibilities:• Develop and implement marketing strategy to drive awareness of and affinity for LOVB Austin.• Manage all marketing communications including the development and execution of digital, print and other materials.• Oversee communications strategy, including development and execution of LOVB Austin messaging platform.• Oversee editorial calendar to support and execute against all LOVB Austin partnerships and campaigns, including ticketing, merchandise and advertising communications.• Collaborate with the LOVB Central team to ensure alignment with organizational goals, strategies and ecosystem-wide campaign efforts.• Manage marketing budget, including reporting, resource allocation and performance management.• Work with the Head of Pro Marketing to create roadmaps, targets and KPIs, and monitor to measure the success and impact of marketing initiatives and enablement.• Continuously track, measure and analyze marketing capability performance, leveraging industry trends, best practices and insights as a key input to both continuous improvement and the future strategy and roadmap.• Work with the Heads of Marketing to identify opportunities and pain points across the customer journey pathways
Requirements• B.A. in Communications, Marketing or related field• Proven experience in marketing communications, strategic communications and campaign execution• Relevant experience in sports industry is highly desirable• Past managerial experience
Personal attributes• Optimization-oriented, with an eye for detail.• Enjoy and thrive working in a busy and dynamic environment.• Ability to think on your feet and handle competing priorities.• Excellent written and verbal communication skills.• Solutions-oriented knowing when to escalate potential issues and challenges.• A collaborator with excellent communication skills.• A clear and friendly communication style with strong listening skills, both written and verbal.• Must be a positive, proactive and organized team player.• A deep passion for women's sports and female empowerment.• A creative and 'out of the box' thinker who can challenge traditional sports/pro/media norms.• Highly energetic and scrappy approach and strong willingness to roll up the sleeves and bias towards action.
Location• Based in Austin, with the willingness to travel for regular offsites and other business-related destinations. There is no relocation package.• Reports to the Head of Pro Marketing, who is based in Tennessee.
Compensation & Benefits
Working with the world's best volleyball company isn't enough? Seriously though, we offer a truly competitive compensation package plus choices with medical, dental and vision coverage, as well as flexible spending accounts, life insurance and 401(k). And to top it off: flexible work with unlimited time off.
The annual base salary for this role is $75,000-80,000, plus our comprehensive benefits package. Actual compensation to the successful candidate may vary from posted hiring range based on work experience, education and/or skill level, among other things.
Pay Range:
$75,000 - $80,000 per year
Marketing Communications Manager, Austin
Level: Manager
About LOVB (League One Volleyball):
League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.
It is a groundbreaking time for volleyball in the US, coming off the Paris Olympics where our Women's Indoor team earned the silver and the excitement for women's college volleyball at an all-time high. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.
LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women's sports.
The Role:
As the Marketing Communications Manager for LOVB Austin, you will be part of a team that is focused on building the LOVB Austin brand, and growing the direct connections between LOVB Austin, our fan base and the greater Austin community. This individual will help us to build our in-market strategy including grassroots and email marketing, advertising, and media relations. This role reports into the Head of Pro Marketing for LOVB Pro, and works closely with the LOVB Austin Community Relations manager, and the LOVB Central Social Media team.
Responsibilities:• Develop and implement marketing strategy to drive awareness of and affinity for LOVB Austin.• Manage all marketing communications including the development and execution of digital, print and other materials.• Oversee communications strategy, including development and execution of LOVB Austin messaging platform.• Oversee editorial calendar to support and execute against all LOVB Austin partnerships and campaigns, including ticketing, merchandise and advertising communications.• Collaborate with the LOVB Central team to ensure alignment with organizational goals, strategies and ecosystem-wide campaign efforts.• Manage marketing budget, including reporting, resource allocation and performance management.• Work with the Head of Pro Marketing to create roadmaps, targets and KPIs, and monitor to measure the success and impact of marketing initiatives and enablement.• Continuously track, measure and analyze marketing capability performance, leveraging industry trends, best practices and insights as a key input to both continuous improvement and the future strategy and roadmap.• Work with the Heads of Marketing to identify opportunities and pain points across the customer journey pathways
Requirements• B.A. in Communications, Marketing or related field• Proven experience in marketing communications, strategic communications and campaign execution• Relevant experience in sports industry is highly desirable• Past managerial experience
Personal attributes• Optimization-oriented, with an eye for detail.• Enjoy and thrive working in a busy and dynamic environment.• Ability to think on your feet and handle competing priorities.• Excellent written and verbal communication skills.• Solutions-oriented knowing when to escalate potential issues and challenges.• A collaborator with excellent communication skills.• A clear and friendly communication style with strong listening skills, both written and verbal.• Must be a positive, proactive and organized team player.• A deep passion for women's sports and female empowerment.• A creative and 'out of the box' thinker who can challenge traditional sports/pro/media norms.• Highly energetic and scrappy approach and strong willingness to roll up the sleeves and bias towards action.
Location• Based in Austin, with the willingness to travel for regular offsites and other business-related destinations. There is no relocation package.• Reports to the Head of Pro Marketing, who is based in Tennessee.
Compensation & Benefits
Working with the world's best volleyball company isn't enough? Seriously though, we offer a truly competitive compensation package plus choices with medical, dental and vision coverage, as well as flexible spending accounts, life insurance and 401(k). And to top it off: flexible work with unlimited time off.
The annual base salary for this role is $75,000-80,000, plus our comprehensive benefits package. Actual compensation to the successful candidate may vary from posted hiring range based on work experience, education and/or skill level, among other things.
Pay Range:
$75,000 - $80,000 per year