Life Care
Director of Marketing and Sales
Life Care, Novi, Michigan, United States, 48377
Job Description
At Rose Senior Living, we understand that our employees work best when they are healthy, happy, and excited about the here and now, as well as the future. For that reason, our benefits go beyond the basics, with your well-being in mind, including:Competitive wages with annual raises20% discount on Edward Rose & Sons ApartmentsWork today, get paid today availableComplimentary meal each shift workedPaid Time Off earned from day oneAffordable Medical, Vision, Dental, and full suite of supplemental insurance options available with coverage starting 1st of month after hireHealth Savings Account (HSA) and Flexible Spending Account (FSA) optionsConfidential & free Employee Assistance Program401K savings plan with employer matchEmployee discounts on home furnishings, car rentals, media, and activitiesUnlimited referral bonuses and more!POSITION SUMMARY:
Responsible for developing and implementing a marketing and sales program to ensure maximum occupancy and revenue levels are achieved for the Community. This person is a key member of the Community's management team adhering to Company policy and procedures and upholding the Company's mission, philosophy and values.
Payrate:
Starting at $80,000 with commission. The actual pay offer will carefully consider a wide range of factors, including your experience, skills, qualifications, certifications, experience, and other relevant factors.
EXPERIENCE & EDUCATION
Minimum Required Qualifications Bachelor's degree with emphasis in marketing/sales preferredMinimum five (5) years' experience in marketing and sales and/or knowledge of senior living industryManagement experience preferredESSENTIAL JOB FUNCTIONS
Supervise all Marketing & Sales staff to include interviewing, hiring, training, evaluating, and counseling within established policies and procedures.Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
Community EventsEducational SeminarsProfessional NetworkingAdvertisingPublic Relations
Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins,).Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. All existing inquiries in the software system need to have "next steps" scheduled to maintain constant contact.Keep abreast of key market competitors' strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports.Follow the ExSell with LCS sales process and utilization of ExSell Connection SheetsUtilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources.Supports creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.Participate with management team to assure the marketability of the Community including:Upkeep and attractivenessResident/family communicationsUtilization of internal events for marketingAccountable for in-house marketing and sales training.Minimum Traveling RequirementsThe Community embraces a culture of hospitality. To that end, all employees are expected as a condition of employment to practice the
LCS Hospitality Promises™
in all interactions with residents, fellow employees, and guests:
We greet you warmly, by name and with a smile.We treat everyone with courteous respect.We anticipate your needs and act accordingly.We listen and respond enthusiastically in a timely manner.We hold ourselves and one another accountable.We make you feel important.We embrace and value our differences.We ask, "Is there anything else I can do for you?"We maintain high levels of professionalism, both in conduct and appearance, at all times.We pay attention to details
Equal Opportunity Employer
A history & physical exam, tuberculin skin test or chest X-ray, drug screen, criminal background screening, employment references from previous employers, and verification with the OIG list of excluded individuals/entities to confirm your eligibility to work in health care is required.
This organization participates in E-Verify
At Rose Senior Living, we understand that our employees work best when they are healthy, happy, and excited about the here and now, as well as the future. For that reason, our benefits go beyond the basics, with your well-being in mind, including:Competitive wages with annual raises20% discount on Edward Rose & Sons ApartmentsWork today, get paid today availableComplimentary meal each shift workedPaid Time Off earned from day oneAffordable Medical, Vision, Dental, and full suite of supplemental insurance options available with coverage starting 1st of month after hireHealth Savings Account (HSA) and Flexible Spending Account (FSA) optionsConfidential & free Employee Assistance Program401K savings plan with employer matchEmployee discounts on home furnishings, car rentals, media, and activitiesUnlimited referral bonuses and more!POSITION SUMMARY:
Responsible for developing and implementing a marketing and sales program to ensure maximum occupancy and revenue levels are achieved for the Community. This person is a key member of the Community's management team adhering to Company policy and procedures and upholding the Company's mission, philosophy and values.
Payrate:
Starting at $80,000 with commission. The actual pay offer will carefully consider a wide range of factors, including your experience, skills, qualifications, certifications, experience, and other relevant factors.
EXPERIENCE & EDUCATION
Minimum Required Qualifications Bachelor's degree with emphasis in marketing/sales preferredMinimum five (5) years' experience in marketing and sales and/or knowledge of senior living industryManagement experience preferredESSENTIAL JOB FUNCTIONS
Supervise all Marketing & Sales staff to include interviewing, hiring, training, evaluating, and counseling within established policies and procedures.Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
Community EventsEducational SeminarsProfessional NetworkingAdvertisingPublic Relations
Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins,).Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. All existing inquiries in the software system need to have "next steps" scheduled to maintain constant contact.Keep abreast of key market competitors' strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports.Follow the ExSell with LCS sales process and utilization of ExSell Connection SheetsUtilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources.Supports creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.Participate with management team to assure the marketability of the Community including:Upkeep and attractivenessResident/family communicationsUtilization of internal events for marketingAccountable for in-house marketing and sales training.Minimum Traveling RequirementsThe Community embraces a culture of hospitality. To that end, all employees are expected as a condition of employment to practice the
LCS Hospitality Promises™
in all interactions with residents, fellow employees, and guests:
We greet you warmly, by name and with a smile.We treat everyone with courteous respect.We anticipate your needs and act accordingly.We listen and respond enthusiastically in a timely manner.We hold ourselves and one another accountable.We make you feel important.We embrace and value our differences.We ask, "Is there anything else I can do for you?"We maintain high levels of professionalism, both in conduct and appearance, at all times.We pay attention to details
Equal Opportunity Employer
A history & physical exam, tuberculin skin test or chest X-ray, drug screen, criminal background screening, employment references from previous employers, and verification with the OIG list of excluded individuals/entities to confirm your eligibility to work in health care is required.
This organization participates in E-Verify