Supergoop!
Manager, Influencer Marketing
Supergoop!, New York, New York, us, 10261
Who we are:
Hi, we're Supergoop! Since 2005, we've been changing the way the world thinks about sunscreen. Today, we're as committed as ever to creating feel-good sunscreen that you'll really want to wear. Because protecting your skin's health is what we're all about. Every. Single. Day.™
Who You Are:
You have a passion for influencer marketing, analytics, and new social platforms. You are a strong communicator, obsessive about detail, have an enthusiastic, can-do attitude, and open to all tasks big & small that come with working on a small, scrappy team for a fast-growing company
You'll be a part of an innovative, fast-paced team who are dedicated to producing exciting and engaging experiences that reflect Supergoop!'s brand values. This role supports the Brand Marketing's Influencer & Social team and reports into the Senior Manager of Influencer, and requires someone who has a passion for the people part of influencer marketing but is also comfortable diving into the analytics.
Responsibilities:Manage paid influencer partnerships and campaigns in partnership with the Senior Manager of Brand Marketing, owning all aspects of the process (outreach, contracting, briefing, etc.), focusing on TikTok, Instagram, YouTube, streaming, and new social media platforms and building strategic targets against priority consumer segmentsPlan & execute organic mailer strategy & tracking through incoming DMs and tracking software; cultivate overall gifting strategy. Expand list to include new creators and new markets.Identify new influencers across all social channels for brand to gift and partner with, forge relationships with influencers and agents/industry folk across all influencer segmentsManage influencer lists and list creation with support from Senior Manager of Influencer as well as executing daily send-outs, packages and brand materialsSupport key cross-functional partners like retail, DTC, and social on influencer requestsPartner with DTC and media team on affiliate marketing partnerships initiatives including ShopMy, Rakuten and LTKManage influencer marketing budget, supporting in budget and invoice tracking and reconciling the month with financeDevelop, propose and oversee Supergoop!'s weekly + monthly reporting on all influencer campaigns, partnerships, and launches, along with monthly and/or quarterly board recapsOwn all aspects of reporting and relationship with reporting vendorHost & manage influencers, community, and consumers for in-person and digital events, work with IRL / Brand Experience team to support team's IRL activations, oversee guests lists and manage influencer led coverageWork with IRL team to support development of influencer, community and consumer led events as needed, leading key events as assigned from packing boxes, event staffing, event set up and break downWith the ever changing landscape, conduct competitive analysis while staying updated with current trendsMentor interns, manage day-to-day workload and intern programQualifications/Experience:
Media/PR/marketing or humanities majors are encouraged, but not required5-6 years of prior work experience in the social media/influencer spaceFluent in reporting and digital analyticsDedicated interest in the beauty + lifestyle communities on TikTok, Instagram, YouTube, and new media/emerging social platformsExperience with Tribe/Creator IQ a plusStrong relationships within the influencer and social media spaceAble to manage multiple relationships and projects simultaneouslyComfortable stepping outside of day-to-day responsibilities to help larger Brand Marketing initiatives come to life during peak seasonStrong presentation and deck-building skills are crucialThis position is on a hybrid office model and will require being in our NYC based offices 3x/weekSalary: $80,000 - $85,000 commensurate with experience
Supergoop! shines bright for you and offers US based full-time employees:
Comprehensive Health BenefitsGenerous Paid Time Off Policy401k with Company MatchProduct DiscountsEmployee Referral ProgramCompany and Team Off-Sites
EEO Statement:
Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Health and Safety Statement:
The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.
Hi, we're Supergoop! Since 2005, we've been changing the way the world thinks about sunscreen. Today, we're as committed as ever to creating feel-good sunscreen that you'll really want to wear. Because protecting your skin's health is what we're all about. Every. Single. Day.™
Who You Are:
You have a passion for influencer marketing, analytics, and new social platforms. You are a strong communicator, obsessive about detail, have an enthusiastic, can-do attitude, and open to all tasks big & small that come with working on a small, scrappy team for a fast-growing company
You'll be a part of an innovative, fast-paced team who are dedicated to producing exciting and engaging experiences that reflect Supergoop!'s brand values. This role supports the Brand Marketing's Influencer & Social team and reports into the Senior Manager of Influencer, and requires someone who has a passion for the people part of influencer marketing but is also comfortable diving into the analytics.
Responsibilities:Manage paid influencer partnerships and campaigns in partnership with the Senior Manager of Brand Marketing, owning all aspects of the process (outreach, contracting, briefing, etc.), focusing on TikTok, Instagram, YouTube, streaming, and new social media platforms and building strategic targets against priority consumer segmentsPlan & execute organic mailer strategy & tracking through incoming DMs and tracking software; cultivate overall gifting strategy. Expand list to include new creators and new markets.Identify new influencers across all social channels for brand to gift and partner with, forge relationships with influencers and agents/industry folk across all influencer segmentsManage influencer lists and list creation with support from Senior Manager of Influencer as well as executing daily send-outs, packages and brand materialsSupport key cross-functional partners like retail, DTC, and social on influencer requestsPartner with DTC and media team on affiliate marketing partnerships initiatives including ShopMy, Rakuten and LTKManage influencer marketing budget, supporting in budget and invoice tracking and reconciling the month with financeDevelop, propose and oversee Supergoop!'s weekly + monthly reporting on all influencer campaigns, partnerships, and launches, along with monthly and/or quarterly board recapsOwn all aspects of reporting and relationship with reporting vendorHost & manage influencers, community, and consumers for in-person and digital events, work with IRL / Brand Experience team to support team's IRL activations, oversee guests lists and manage influencer led coverageWork with IRL team to support development of influencer, community and consumer led events as needed, leading key events as assigned from packing boxes, event staffing, event set up and break downWith the ever changing landscape, conduct competitive analysis while staying updated with current trendsMentor interns, manage day-to-day workload and intern programQualifications/Experience:
Media/PR/marketing or humanities majors are encouraged, but not required5-6 years of prior work experience in the social media/influencer spaceFluent in reporting and digital analyticsDedicated interest in the beauty + lifestyle communities on TikTok, Instagram, YouTube, and new media/emerging social platformsExperience with Tribe/Creator IQ a plusStrong relationships within the influencer and social media spaceAble to manage multiple relationships and projects simultaneouslyComfortable stepping outside of day-to-day responsibilities to help larger Brand Marketing initiatives come to life during peak seasonStrong presentation and deck-building skills are crucialThis position is on a hybrid office model and will require being in our NYC based offices 3x/weekSalary: $80,000 - $85,000 commensurate with experience
Supergoop! shines bright for you and offers US based full-time employees:
Comprehensive Health BenefitsGenerous Paid Time Off Policy401k with Company MatchProduct DiscountsEmployee Referral ProgramCompany and Team Off-Sites
EEO Statement:
Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Health and Safety Statement:
The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.