TravelZap
SEO & CRO Manager
TravelZap, Chicago, Illinois, United States, 60290
Job Type
Full-time
Description
Who We Are:
We are Destify! We focus on our people, our culture, and our technology. We have completely changed the way couples book their destination weddings by combining exceptional technology and service.
Who You Are:
A skilled Conversion Optimization and SEO Specialist
who will lead our efforts in optimizing key conversion points and enhancing our website's search engine performance. In this role, you will manage a small team and collaborate with cross-functional departments to drive lead generation, improve conversion rates, and boost organic search rankings.
What You Will Do!
Manage and optimize key conversion points on the website, including landing pages, calls-to-action (CTAs), and lead-generating forms.Conduct A/B testing and continually measure the performance of CTAs, landing pages, and other conversion elements to identify opportunities for improvement.Lead SEO initiatives, including on-page optimization, keyword research, and link-building strategies, to improve search engine rankings and drive organic traffic.Manage a small team (1-3).Collaborate with content creation, email marketing, and social media teams to optimize each conversion path and ensure a seamless user experience.Analyze website analytics, heatmaps, and user behavior data to uncover insights and develop data-driven optimization strategies.Implement conversion rate optimization techniques, such as progressive profiling, smart CTAs, and personalization, to improve lead-to-customer conversion rates.Continuously seek opportunities to enhance the effectiveness of conversion optimization efforts and drive marketing-qualified leads for the sales team.Requirements
What Skills You Need:
Proven experience in conversion rate optimization, SEO, or a similar role.Strong understanding of SEO best practices, website analytics, A/B testing, and data-driven decision-making.Experience managing a small team, including setting goals, providing feedback, and fostering a collaborative environment.Practical knowledge of tools such as Jira, GA4, VWO, Mouseflow, and Clickfunnels.Excellent analytical, problem-solving, and project management skills.Ability to collaborate effectively with cross-functional teams to achieve marketing objectives.What is helpful to have:
EOS or Scaling UpEntrepreneurial backgroundWhy You Should Work Here:
Salary from $ 80-100,000Unlimited Paid Time Off PolicyPaid Parental LeaveCaribbean Travel PerksFully RemoteFull Benefits including Medical/Dental/Vision401k with Company Match
Employment Notes :
Candidates should be authorized to accept employment in the US from any employer, should be willing to start within three weeks of accepting an offer, and should be able to work the same daily working hours as our Chicago office.
Destify is committed to providing equal employment opportunities regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
AI use disclaimer:
Please be advised that Destify utilizes artificial intelligence tools to assist in the initial review of resumes. This technology is used to enhance our recruitment process by analyzing key qualifications and skills. However, interviewing decisions are made by our human resources team based on a comprehensive evaluation of each candidate's qualifications and experience. If you have any concerns about the use of AI in our hiring process, please feel free to contact our HR department, at humanresources@Destify.com for clarification.
Salary Description
80,000-100,000
Full-time
Description
Who We Are:
We are Destify! We focus on our people, our culture, and our technology. We have completely changed the way couples book their destination weddings by combining exceptional technology and service.
Who You Are:
A skilled Conversion Optimization and SEO Specialist
who will lead our efforts in optimizing key conversion points and enhancing our website's search engine performance. In this role, you will manage a small team and collaborate with cross-functional departments to drive lead generation, improve conversion rates, and boost organic search rankings.
What You Will Do!
Manage and optimize key conversion points on the website, including landing pages, calls-to-action (CTAs), and lead-generating forms.Conduct A/B testing and continually measure the performance of CTAs, landing pages, and other conversion elements to identify opportunities for improvement.Lead SEO initiatives, including on-page optimization, keyword research, and link-building strategies, to improve search engine rankings and drive organic traffic.Manage a small team (1-3).Collaborate with content creation, email marketing, and social media teams to optimize each conversion path and ensure a seamless user experience.Analyze website analytics, heatmaps, and user behavior data to uncover insights and develop data-driven optimization strategies.Implement conversion rate optimization techniques, such as progressive profiling, smart CTAs, and personalization, to improve lead-to-customer conversion rates.Continuously seek opportunities to enhance the effectiveness of conversion optimization efforts and drive marketing-qualified leads for the sales team.Requirements
What Skills You Need:
Proven experience in conversion rate optimization, SEO, or a similar role.Strong understanding of SEO best practices, website analytics, A/B testing, and data-driven decision-making.Experience managing a small team, including setting goals, providing feedback, and fostering a collaborative environment.Practical knowledge of tools such as Jira, GA4, VWO, Mouseflow, and Clickfunnels.Excellent analytical, problem-solving, and project management skills.Ability to collaborate effectively with cross-functional teams to achieve marketing objectives.What is helpful to have:
EOS or Scaling UpEntrepreneurial backgroundWhy You Should Work Here:
Salary from $ 80-100,000Unlimited Paid Time Off PolicyPaid Parental LeaveCaribbean Travel PerksFully RemoteFull Benefits including Medical/Dental/Vision401k with Company Match
Employment Notes :
Candidates should be authorized to accept employment in the US from any employer, should be willing to start within three weeks of accepting an offer, and should be able to work the same daily working hours as our Chicago office.
Destify is committed to providing equal employment opportunities regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
AI use disclaimer:
Please be advised that Destify utilizes artificial intelligence tools to assist in the initial review of resumes. This technology is used to enhance our recruitment process by analyzing key qualifications and skills. However, interviewing decisions are made by our human resources team based on a comprehensive evaluation of each candidate's qualifications and experience. If you have any concerns about the use of AI in our hiring process, please feel free to contact our HR department, at humanresources@Destify.com for clarification.
Salary Description
80,000-100,000