ASUS
Product Marketing Manager
ASUS, San Francisco, California, United States, 94199
Job Description Overview:
Make sure to apply with all the requested information, as laid out in the job overview below.The Product Marketing Manager is responsible for developing and implementing the VGA product line marketing GTM (Go-to-market) strategy, overseeing day-to-day operations, conducting market research and analysis, and collaborating with other marketing teams for effective campaign execution.Essential Duties and Responsibilities:Lead the definition and development of the GTM strategy that supports organizational brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability, and preferencePartner with PM and other marketing functionalities to execute successful product marketing communications and GTM plans around the PC componentsProvide thought leadership to influence decisions and tradeoffs related to short- and long-term marketing strategyInterested in PC DIY, familiar with components like Graphics Card, Motherboard, and other PC componentsEstablish a scalable curation process to identify opportunities across products and services that reflect ASUS’s key themes and priorities that are consistent with the brand, style and toneWork with social and digital production teams to project manage cross-channel content marketing programs and content optimization effortsInterpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging contentConduct and do competitive benchmarking and product comparisonBe knowledgeable in the hardware/product range and marketing requirementsBe responsible for managing the marketing budget and approval processesMaintain good attendance and punctualityKnowledge and Skills:Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is requiredExcellent written and verbal communication skills in EnglishRequired Qualification:Years of EducationBachelor’s DegreeWork Experience7+ years of Product Marketing or strategy experience with consumer electronicsExperience working in a cross-functional capacity with a fast-paced, changing environment across functionsExperience creating GTM documents, including defining audience, positioning, value proposition and success metricsPreferred Qualifications:Interest and understanding of consumer electronic industryMBAWorking Conditions :Typically works in an office environmentRequires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of timeMay involve travel to meeting events and conventions$85,000 - $100,500 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
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Make sure to apply with all the requested information, as laid out in the job overview below.The Product Marketing Manager is responsible for developing and implementing the VGA product line marketing GTM (Go-to-market) strategy, overseeing day-to-day operations, conducting market research and analysis, and collaborating with other marketing teams for effective campaign execution.Essential Duties and Responsibilities:Lead the definition and development of the GTM strategy that supports organizational brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability, and preferencePartner with PM and other marketing functionalities to execute successful product marketing communications and GTM plans around the PC componentsProvide thought leadership to influence decisions and tradeoffs related to short- and long-term marketing strategyInterested in PC DIY, familiar with components like Graphics Card, Motherboard, and other PC componentsEstablish a scalable curation process to identify opportunities across products and services that reflect ASUS’s key themes and priorities that are consistent with the brand, style and toneWork with social and digital production teams to project manage cross-channel content marketing programs and content optimization effortsInterpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging contentConduct and do competitive benchmarking and product comparisonBe knowledgeable in the hardware/product range and marketing requirementsBe responsible for managing the marketing budget and approval processesMaintain good attendance and punctualityKnowledge and Skills:Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is requiredExcellent written and verbal communication skills in EnglishRequired Qualification:Years of EducationBachelor’s DegreeWork Experience7+ years of Product Marketing or strategy experience with consumer electronicsExperience working in a cross-functional capacity with a fast-paced, changing environment across functionsExperience creating GTM documents, including defining audience, positioning, value proposition and success metricsPreferred Qualifications:Interest and understanding of consumer electronic industryMBAWorking Conditions :Typically works in an office environmentRequires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of timeMay involve travel to meeting events and conventions$85,000 - $100,500 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
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