Portex Inc.
Marketing Manager
Portex Inc., San Francisco, California, United States, 94199
Portex is building a procurement and payment operating system for the $4 trillion logistics industry - the backbone of the global economy. We’re building simple yet revolutionary freight procurement, payment and financing products to help businesses realize pricing efficiency and transparency in global trade.
If you think you are the right match for the following opportunity, apply after reading the complete description.Our founding team has backgrounds from Flexport, Uber, KeepTruckin, Procore and Morgan Stanley. We raised a $8M+ seed round of funding from VC firms including Susa Ventures, Footwork, Cowboy Ventures and Base10, and a group of angels from founding teams at Uber, Affirm, Brex, Plaid, Cloudtrucks, KeepTruckin and more.Our business is at a point where we’ve built a sticky product with high usage and retention that customers are willing to pay for. Now our top priorities are 1) building a repeatable sales motion to consistently scale our customer base each month and 2) determining a monetization strategy that will prove we can become a profitable business over time. This is an opportunity to join in a founding role and help shape how the company is built from the ground up.About the roleYou are our first marketing hire. We need someone with startup DNA - you’re familiar with working and thriving in an early stage environment. You understand the B2B SaaS market and aren’t afraid of legacy industries.This person is creative, analytical and data-driven, strategic, and action oriented. You enjoy experimenting and iterating quickly, problem solving, and making a real impact on growth. You will work cross function and have the ability to make an early impact while laying the groundwork for scale.We believe that there are many paths that could lead to this role. You may have done one or many of the following at a startup or high-growth company: Demand Gen, Paid Marketing, Content Marketing, or Product Marketing.What you'll doConduct experiments across all marketing channels, including, but not limited to, performance marketing, affiliate partnerships, events, lifecycle marketing, referral, and contentTrack, analyze and report key marketing metrics and data from all marketing activity and experimenting, providing insights and recommendations to improve marketingOptimize campaigns and strategies based on key learnings to constantly improve brand awareness, top of funnel growth, and conversionExecute strategies and testing to target and grow customer base and awareness in identified key industries and cohortsExplore opportunities for industry specific opportunities for marketing including content, virtual and IRL eventsDevelop and test targeted demand gen campaigns across multiple channels to drive prospects down the funnel: email, direct mail, gifting, etc.Think of creative ways to reach traditionally hard to reach, old school businessesWork directly with the CEO (former leading salesperson at both Flexport and Uber) as a thought partnerAlign and strategize with Sales on target accounts to maximize opportunities and increase pipeline velocity - e.g. small events, round tables, etc.Brainstorm and execute on partnerships that drive growth/salesQualificationsHas 3+ years of marketing experience at a SaaS company pre series B (bonus pre series A)Up to date on the latest growth hacks and sales/marketing technologyExperience running many experiments simultaneouslyWide breadth of knowledge around different GTM strategies - paid, outbound, social, content, partnerships, etc.Is an extremely organized “swiss army knife” generalistDemonstrated track record of getting marketing projects off the ground from 0 to 1Powerful storyteller: written, verbal, and visualMetrics driven - you are able to organize your marketing efforts, track & analyze results, and effectively communicate insights so we can scale what’s workingIs a self-starter who thrives in ambiguity and is excited by the startup grindExperience in supply chain/logistics (bonus but not a requirement)
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If you think you are the right match for the following opportunity, apply after reading the complete description.Our founding team has backgrounds from Flexport, Uber, KeepTruckin, Procore and Morgan Stanley. We raised a $8M+ seed round of funding from VC firms including Susa Ventures, Footwork, Cowboy Ventures and Base10, and a group of angels from founding teams at Uber, Affirm, Brex, Plaid, Cloudtrucks, KeepTruckin and more.Our business is at a point where we’ve built a sticky product with high usage and retention that customers are willing to pay for. Now our top priorities are 1) building a repeatable sales motion to consistently scale our customer base each month and 2) determining a monetization strategy that will prove we can become a profitable business over time. This is an opportunity to join in a founding role and help shape how the company is built from the ground up.About the roleYou are our first marketing hire. We need someone with startup DNA - you’re familiar with working and thriving in an early stage environment. You understand the B2B SaaS market and aren’t afraid of legacy industries.This person is creative, analytical and data-driven, strategic, and action oriented. You enjoy experimenting and iterating quickly, problem solving, and making a real impact on growth. You will work cross function and have the ability to make an early impact while laying the groundwork for scale.We believe that there are many paths that could lead to this role. You may have done one or many of the following at a startup or high-growth company: Demand Gen, Paid Marketing, Content Marketing, or Product Marketing.What you'll doConduct experiments across all marketing channels, including, but not limited to, performance marketing, affiliate partnerships, events, lifecycle marketing, referral, and contentTrack, analyze and report key marketing metrics and data from all marketing activity and experimenting, providing insights and recommendations to improve marketingOptimize campaigns and strategies based on key learnings to constantly improve brand awareness, top of funnel growth, and conversionExecute strategies and testing to target and grow customer base and awareness in identified key industries and cohortsExplore opportunities for industry specific opportunities for marketing including content, virtual and IRL eventsDevelop and test targeted demand gen campaigns across multiple channels to drive prospects down the funnel: email, direct mail, gifting, etc.Think of creative ways to reach traditionally hard to reach, old school businessesWork directly with the CEO (former leading salesperson at both Flexport and Uber) as a thought partnerAlign and strategize with Sales on target accounts to maximize opportunities and increase pipeline velocity - e.g. small events, round tables, etc.Brainstorm and execute on partnerships that drive growth/salesQualificationsHas 3+ years of marketing experience at a SaaS company pre series B (bonus pre series A)Up to date on the latest growth hacks and sales/marketing technologyExperience running many experiments simultaneouslyWide breadth of knowledge around different GTM strategies - paid, outbound, social, content, partnerships, etc.Is an extremely organized “swiss army knife” generalistDemonstrated track record of getting marketing projects off the ground from 0 to 1Powerful storyteller: written, verbal, and visualMetrics driven - you are able to organize your marketing efforts, track & analyze results, and effectively communicate insights so we can scale what’s workingIs a self-starter who thrives in ambiguity and is excited by the startup grindExperience in supply chain/logistics (bonus but not a requirement)
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