First Baptist Atlanta
Director of Marketing and Communications
First Baptist Atlanta, Atlanta, Georgia, United States, 30349
POSITION SUMMARY
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.The Director of Marketing and Communications manages the church’s image and message through excellence and effectiveness in branding, design services, marketing, online presence, and other strategic means. The successful candidate must possess excellent leadership qualities, written and verbal communication skills, and the ability to maximize the talents of their team.QUALIFICATIONSMust have a growing and mature personal relationship with Jesus ChristMust align with the beliefs, values, and mission of First Baptist AtlantaBachelor’s degree or higher in marketing, communications, or related studyMinimum 10 years’ experience in marketing and communicationsMust be an effective manager of individual employees and teamsMust be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff membersMust be accessible at all times for addressing emergencies that may ariseMust be proficient with programs in Microsoft suite, Adobe suite, as well as Social and Digital Media platformsMust possess robust copywriting and editing skillsMust possess strong time management and leadership skillsESSENTIAL FUNCTIONSDevelop and propose effective marketing and communication strategies for First Baptist Atlanta while also identifying target audiencesWork with the team to develop all digital, social, video, audio, and print contentBuild brand awareness, including positioning, and set guidelines to maintain the brand standardUtilize search engine optimization, Google Analytics, social and digital platforms to expand FBA’s audience and reachOversee, track, analyze, and report on the performance of the website and social mediaProvide oversight and direction for contractors and vendorsRecruit and train a volunteer team to assist with photography and livestream monitoringOversee all legal aspects of communications such as copyrights, waivers, permissions, and contractsEstablish protocols for direct reports that include clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performanceCultivate a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversationsEstablish annual goals for increasing effectiveness in all areas of communicationsProvide team members with training opportunities and other resources for each team member’s personal, professional, and spiritual developmentMaintain familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church CommunicationsExplore and pursue professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologiesPrepare the annual Communications departmental budget for proposal to the Senior PastorADDITIONAL DUTIESPerforms the annual employee review of job performance of direct reportsProvides team members and volunteers with training opportunities and other resources for each team member’s personal, professional, and spiritual developmentExplores and pursues professional associations and networks among other churches and ministries for collaborative enrichment in all areas pertinent to effective Great Commission ministries through the local church
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If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.The Director of Marketing and Communications manages the church’s image and message through excellence and effectiveness in branding, design services, marketing, online presence, and other strategic means. The successful candidate must possess excellent leadership qualities, written and verbal communication skills, and the ability to maximize the talents of their team.QUALIFICATIONSMust have a growing and mature personal relationship with Jesus ChristMust align with the beliefs, values, and mission of First Baptist AtlantaBachelor’s degree or higher in marketing, communications, or related studyMinimum 10 years’ experience in marketing and communicationsMust be an effective manager of individual employees and teamsMust be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff membersMust be accessible at all times for addressing emergencies that may ariseMust be proficient with programs in Microsoft suite, Adobe suite, as well as Social and Digital Media platformsMust possess robust copywriting and editing skillsMust possess strong time management and leadership skillsESSENTIAL FUNCTIONSDevelop and propose effective marketing and communication strategies for First Baptist Atlanta while also identifying target audiencesWork with the team to develop all digital, social, video, audio, and print contentBuild brand awareness, including positioning, and set guidelines to maintain the brand standardUtilize search engine optimization, Google Analytics, social and digital platforms to expand FBA’s audience and reachOversee, track, analyze, and report on the performance of the website and social mediaProvide oversight and direction for contractors and vendorsRecruit and train a volunteer team to assist with photography and livestream monitoringOversee all legal aspects of communications such as copyrights, waivers, permissions, and contractsEstablish protocols for direct reports that include clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performanceCultivate a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversationsEstablish annual goals for increasing effectiveness in all areas of communicationsProvide team members with training opportunities and other resources for each team member’s personal, professional, and spiritual developmentMaintain familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church CommunicationsExplore and pursue professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologiesPrepare the annual Communications departmental budget for proposal to the Senior PastorADDITIONAL DUTIESPerforms the annual employee review of job performance of direct reportsProvides team members and volunteers with training opportunities and other resources for each team member’s personal, professional, and spiritual developmentExplores and pursues professional associations and networks among other churches and ministries for collaborative enrichment in all areas pertinent to effective Great Commission ministries through the local church
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