The New York Times Company
Product Manager, Advertising Insights and Measurement
The New York Times Company, Long Island City, New York, United States, 11101
Mission or Department Overview and Responsibilities:
Please make sure you read the following details carefully before making any applications.The next generation of advertiser solutions is upon us, and The Times is at the forefront with a suite of 1P targeting, Emotions and GenAI targeting products. The Advertising Insights and Measurement team operates within Advertising Data Products and uses big data and the latest AI technologies to help advertisers with pre and post campaign insights. We are building tools that make our campaign managers, ad sales, and operations more engaging. The team is involved in automation of data reports and insight mining to drive action.
We are looking for a dedicated and flexible person who has led cross-functional teams and has driven projects to delivery. You will be building proprietary tools to help advertising clients better understand the NYT audience and their media performance. You will collaborate with our teams such as Data Science, Data Insights, and Creative Insights to determine:
How can we best measure a client's media effectiveness
How can we best measure our own product performance and benchmarks
How can we deliver meaningful audience insights to clients to help build their media plan
What tools and dashboards are necessary to facilitate access to insights for clients and internal users
You will use Agile best practices and collaborate with designers, engineers, and project management to deliver the most valuable products. You will report into the Head of Advertising Data Products. This role is based in our Times Square, New York City office.
Responsibilities
Roadmap Management:
Develop and prioritize the product strategy and roadmap for your portfolio based on stakeholder needs, established KPIs, and input from partners and company leadership.
Product Execution:
Help the team achieve key goals by leading the product development lifecycle from discovery to delivery.
Stakeholder Management:
Meet with invested partners, communicate your team’s priorities and roadmap, solicit feedback and drive strategy.
Domain Management:
Be the expert on measurement and be the go-to person for all things measurement and insights.
Basic Qualifications:
2+ years experience working in product management or relevant experience
Experience with Agile software development
Experience communicating product updates, milestones, and progress to internal and external partners
Preferred Qualifications:
Experience launching visual products to help simplify large datasets into actionable recommendations
Demonstrated understanding of the evolving media landscape specifically around advertising
Stakeholder and customer empathy and awareness
#LI-Hybrid
#J-18808-Ljbffr
Please make sure you read the following details carefully before making any applications.The next generation of advertiser solutions is upon us, and The Times is at the forefront with a suite of 1P targeting, Emotions and GenAI targeting products. The Advertising Insights and Measurement team operates within Advertising Data Products and uses big data and the latest AI technologies to help advertisers with pre and post campaign insights. We are building tools that make our campaign managers, ad sales, and operations more engaging. The team is involved in automation of data reports and insight mining to drive action.
We are looking for a dedicated and flexible person who has led cross-functional teams and has driven projects to delivery. You will be building proprietary tools to help advertising clients better understand the NYT audience and their media performance. You will collaborate with our teams such as Data Science, Data Insights, and Creative Insights to determine:
How can we best measure a client's media effectiveness
How can we best measure our own product performance and benchmarks
How can we deliver meaningful audience insights to clients to help build their media plan
What tools and dashboards are necessary to facilitate access to insights for clients and internal users
You will use Agile best practices and collaborate with designers, engineers, and project management to deliver the most valuable products. You will report into the Head of Advertising Data Products. This role is based in our Times Square, New York City office.
Responsibilities
Roadmap Management:
Develop and prioritize the product strategy and roadmap for your portfolio based on stakeholder needs, established KPIs, and input from partners and company leadership.
Product Execution:
Help the team achieve key goals by leading the product development lifecycle from discovery to delivery.
Stakeholder Management:
Meet with invested partners, communicate your team’s priorities and roadmap, solicit feedback and drive strategy.
Domain Management:
Be the expert on measurement and be the go-to person for all things measurement and insights.
Basic Qualifications:
2+ years experience working in product management or relevant experience
Experience with Agile software development
Experience communicating product updates, milestones, and progress to internal and external partners
Preferred Qualifications:
Experience launching visual products to help simplify large datasets into actionable recommendations
Demonstrated understanding of the evolving media landscape specifically around advertising
Stakeholder and customer empathy and awareness
#LI-Hybrid
#J-18808-Ljbffr