Workday
Sr Associate Product Marketing Manager
Workday, Pleasanton, California, United States, 94566
Your work days are brighter here.
Before applying for this role, please read the following information about this opportunity found below.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the Team
Our team is responsible for deeply understanding and articulating what is different, better, and remarkable about Workday’s offerings and how they meet buyer needs. Fast-paced, nimble, and deadline driven, our work powers the company’s go-to-market strategies and our culture is a key foundation of the way we work together – keep it fun and hold each other accountable. We bring together Workday-wide stakeholders to deliver compelling and differentiated messaging and related assets for successful outcomes. Our product marketers are experts of products, markets, and competitors, continuously learning from buyer behavior and customer successes.About the Role
Are you passionate about HR technology and trends? Do you enjoy collaborating on impactful initiatives, working with cross-functional teams, and experimenting with new ideas for GTM activities? We are looking for a product and solution marketer to support strategic programs that drive awareness and communicate the value of Workday offerings for the oCHRO buying center.As a product marketer at Workday, you will position and promote our suite of products for the office of the oCHRO, support demand generation and sales enablement initiatives, and develop content for in-person and virtual events.Responsibilities:
Strategic Insights, Messaging and Positioning: Support various initiatives to articulate the Workday vision and value to the office of the oCHRO through effective messaging and positioning.Integrated Marketing Plan Partnership: Partner with Global Campaigns teams on oCHRO-led programs across our various product offerings.Analyst Relations Support: Deliver collaborative initiatives focused on various analyst relations activities, including survey responses, briefings, demos etc.Tier 1 Events Support: Collaboratively partner on marquee events to create exceptional customer experiences that drives awareness of oCHRO product suite.Market facing content strategy and execution: Help design and deliver customer and prospect facing assets to solidify oCHRO messaging and positioning.Sales Enablement: Assist in developing buyer-centric sales enablement and provide HCM deal support.About You Basic Qualifications:
Experience in product marketing.Demonstrated experience simplifying complex information into compelling positioning, messaging and storytelling.Other Qualifications:
Excellent verbal and written expression.An active and highly empathetic listener, with the capacity to tailor messages to different contexts and stakeholders.Experience with Enterprise software in the HCM space.Experience working with large, global teams.Proven track record of successful partnership with sales.Experience in a fast-paced work environment.Strong problem-solving and critical thinking skills.Consistent achievement or overachievement of assigned goals and targets.Ability to work under pressure, on multiple projects, and supporting multiple sales teams.Collaborative with those in other roles to work towards shared goals.Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $93,400 USD - $140,000 USDAdditional US Location(s) Base Pay Range: $84,400 USD - $140,000 USDOur Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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Before applying for this role, please read the following information about this opportunity found below.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the Team
Our team is responsible for deeply understanding and articulating what is different, better, and remarkable about Workday’s offerings and how they meet buyer needs. Fast-paced, nimble, and deadline driven, our work powers the company’s go-to-market strategies and our culture is a key foundation of the way we work together – keep it fun and hold each other accountable. We bring together Workday-wide stakeholders to deliver compelling and differentiated messaging and related assets for successful outcomes. Our product marketers are experts of products, markets, and competitors, continuously learning from buyer behavior and customer successes.About the Role
Are you passionate about HR technology and trends? Do you enjoy collaborating on impactful initiatives, working with cross-functional teams, and experimenting with new ideas for GTM activities? We are looking for a product and solution marketer to support strategic programs that drive awareness and communicate the value of Workday offerings for the oCHRO buying center.As a product marketer at Workday, you will position and promote our suite of products for the office of the oCHRO, support demand generation and sales enablement initiatives, and develop content for in-person and virtual events.Responsibilities:
Strategic Insights, Messaging and Positioning: Support various initiatives to articulate the Workday vision and value to the office of the oCHRO through effective messaging and positioning.Integrated Marketing Plan Partnership: Partner with Global Campaigns teams on oCHRO-led programs across our various product offerings.Analyst Relations Support: Deliver collaborative initiatives focused on various analyst relations activities, including survey responses, briefings, demos etc.Tier 1 Events Support: Collaboratively partner on marquee events to create exceptional customer experiences that drives awareness of oCHRO product suite.Market facing content strategy and execution: Help design and deliver customer and prospect facing assets to solidify oCHRO messaging and positioning.Sales Enablement: Assist in developing buyer-centric sales enablement and provide HCM deal support.About You Basic Qualifications:
Experience in product marketing.Demonstrated experience simplifying complex information into compelling positioning, messaging and storytelling.Other Qualifications:
Excellent verbal and written expression.An active and highly empathetic listener, with the capacity to tailor messages to different contexts and stakeholders.Experience with Enterprise software in the HCM space.Experience working with large, global teams.Proven track record of successful partnership with sales.Experience in a fast-paced work environment.Strong problem-solving and critical thinking skills.Consistent achievement or overachievement of assigned goals and targets.Ability to work under pressure, on multiple projects, and supporting multiple sales teams.Collaborative with those in other roles to work towards shared goals.Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $93,400 USD - $140,000 USDAdditional US Location(s) Base Pay Range: $84,400 USD - $140,000 USDOur Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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