CareerPlug
Senior Marketing Manager, Account-Based Marketing
CareerPlug, Austin, Texas, us, 78716
Be a key contributor to an exciting software company!
All candidates should make sure to read the following job description and information carefully before applying.CareerPlug provides innovative recruiting and HR software for over 17,000 growing companies. Our applicant tracking and paperless onboarding platforms help companies make better hires to have the right people in place to build a successful business.We believe that people are the heart of our business and are committed to building one of the best places to work --anywhere. To us, that means putting care and purpose into our hiring process, providing meaningful development and training opportunities for our team members, and living our core values every day.CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.Who are we looking for? We are looking for a
Senior Marketing Manager, Account Based Marketing
to work across the company to play a crucial role in driving the growth of our partner ecosystem of franchisors and membership-based organizations. This is an individual contributor role reporting directly to the VP of Marketing who will focus on creating compelling content to attract and engage potential partners, ultimately leading to scheduled demos.Key Responsibilities:
Outbound Campaigns for Prospecting:
Develop and execute outbound campaigns targeting prospective partners to generate new leads.Craft compelling, personalized messaging for targeted prospects.Create content to effectively communicate the value proposition of partnering with CareerPlug.Collaborate with cross-functional teams to ensure alignment with overall marketing and business objectives.
Campaigns for Prospecting Units within Partners:
Design targeted campaigns to reach specific franchisees or members within existing partners for prospecting purposes to gain access to the decision-makers within the brand/organization.Tailor messaging to address the unique needs and challenges of different partner segments.Work closely with sales teams to align campaigns with partner-specific goals.Leverage content calendar for up-to-date content.
Personalized Marketing for Partner Prospects:
Collaborate with the rest of the marketing team to create or leverage marketing materials to engage and nurture potential partners.Utilize data-driven insights to tailor content for specific industries, regions, and partner profiles.Implement strategies to enhance the partner to increase conversion rates of franchisees and association members by working with key contacts within the partner's organization.
Demo Script and Sales Enablement:
Develop impactful demo scripts and sales material to showcase the key features and benefits of our offerings to potential partners.Create comprehensive sales enablement materials that empower the sales team to effectively communicate with partners during demos.Collaborate with product teams to stay updated on new features and ensure accurate representation in sales materials.
Key Qualifications:
5+ years working in a SaaS company preferred.Familiarity with the franchise business model and experience with working with brands and or membership organizations.Familiarity with Human Capital Management, HR, and Applicant Tracking Systems.Demonstrated success in creating and implementing innovative, result-oriented, full-funnel marketing programs with proven results.Persuasive and able to relate/empathize with entrepreneurs and small business owners.Experience with Canva to use templates and a brand library is a plus!Experience with HubSpot is a plus!Benefits:
100% Remote Company!Employer Paid Health InsuranceDental & Vision Insurance401(K) Employer MatchPet InsuranceLTDUnlimited PTO (with minimums!)One-week paid PTO (prestart date)100% Employer Matched DonationsLife InsuranceRemote: As of March 2020, our formerly Austin-based team has been working fully remotely. We have transitioned to a Remote First company forever. This role may be filled by any U.S.-based candidate.Compensation: This is a salaried exempt role with a base salary of $116,000 with an additional $10,000 in bonus potential annually.CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job postings. In order to ensure equitability and fairness for candidates and current employees, we always lead at our best and don’t negotiate offers.CareerPlug is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CareerPlug is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to accommodations@careerplug.com.This is a remote position.
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All candidates should make sure to read the following job description and information carefully before applying.CareerPlug provides innovative recruiting and HR software for over 17,000 growing companies. Our applicant tracking and paperless onboarding platforms help companies make better hires to have the right people in place to build a successful business.We believe that people are the heart of our business and are committed to building one of the best places to work --anywhere. To us, that means putting care and purpose into our hiring process, providing meaningful development and training opportunities for our team members, and living our core values every day.CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.Who are we looking for? We are looking for a
Senior Marketing Manager, Account Based Marketing
to work across the company to play a crucial role in driving the growth of our partner ecosystem of franchisors and membership-based organizations. This is an individual contributor role reporting directly to the VP of Marketing who will focus on creating compelling content to attract and engage potential partners, ultimately leading to scheduled demos.Key Responsibilities:
Outbound Campaigns for Prospecting:
Develop and execute outbound campaigns targeting prospective partners to generate new leads.Craft compelling, personalized messaging for targeted prospects.Create content to effectively communicate the value proposition of partnering with CareerPlug.Collaborate with cross-functional teams to ensure alignment with overall marketing and business objectives.
Campaigns for Prospecting Units within Partners:
Design targeted campaigns to reach specific franchisees or members within existing partners for prospecting purposes to gain access to the decision-makers within the brand/organization.Tailor messaging to address the unique needs and challenges of different partner segments.Work closely with sales teams to align campaigns with partner-specific goals.Leverage content calendar for up-to-date content.
Personalized Marketing for Partner Prospects:
Collaborate with the rest of the marketing team to create or leverage marketing materials to engage and nurture potential partners.Utilize data-driven insights to tailor content for specific industries, regions, and partner profiles.Implement strategies to enhance the partner to increase conversion rates of franchisees and association members by working with key contacts within the partner's organization.
Demo Script and Sales Enablement:
Develop impactful demo scripts and sales material to showcase the key features and benefits of our offerings to potential partners.Create comprehensive sales enablement materials that empower the sales team to effectively communicate with partners during demos.Collaborate with product teams to stay updated on new features and ensure accurate representation in sales materials.
Key Qualifications:
5+ years working in a SaaS company preferred.Familiarity with the franchise business model and experience with working with brands and or membership organizations.Familiarity with Human Capital Management, HR, and Applicant Tracking Systems.Demonstrated success in creating and implementing innovative, result-oriented, full-funnel marketing programs with proven results.Persuasive and able to relate/empathize with entrepreneurs and small business owners.Experience with Canva to use templates and a brand library is a plus!Experience with HubSpot is a plus!Benefits:
100% Remote Company!Employer Paid Health InsuranceDental & Vision Insurance401(K) Employer MatchPet InsuranceLTDUnlimited PTO (with minimums!)One-week paid PTO (prestart date)100% Employer Matched DonationsLife InsuranceRemote: As of March 2020, our formerly Austin-based team has been working fully remotely. We have transitioned to a Remote First company forever. This role may be filled by any U.S.-based candidate.Compensation: This is a salaried exempt role with a base salary of $116,000 with an additional $10,000 in bonus potential annually.CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job postings. In order to ensure equitability and fairness for candidates and current employees, we always lead at our best and don’t negotiate offers.CareerPlug is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CareerPlug is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to accommodations@careerplug.com.This is a remote position.
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