Mesh
Product Marketing lead
Mesh, San Jose, California, United States, 95123
[Full Time] Product Marketing Lead at Mesh (United States)
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.Product Marketing Lead Mesh, United StatesDate Posted: 07 Jun, 2023Work Location: San Jose, CA, United StatesSalary Offered: $2,000,000 — $3,000,000 yearlyJob Type: Full TimeExperience Required: 6+ yearsRemote Work: YesVacancies: 1 availableWhat is Mesh?Mesh is a performance enablement platform that helps distributed teams achieve their goals faster by:Establishing clarity of goals throughout the organizationInculcating the habit of regular check-insEnabling continuous feedback and constructive adviceCareer planning focused on employee development and engagementCompany CultureAt Mesh, we look for people who will show up as their whole self because we value diversity and inclusion. If you think you can see yourself delivering WOW as a member of the Mesh team, then check out the job description below!ROLEThis role will give you the opportunity to:Choose your own path to success - you’ll have the freedom to define the vision and the responsibility for making it happenInspire teams with your ideas, knowledge, and self-starting attitudeBe flexible in how and where you workWhat you’ll doSegmentation and Personas:
Constant validation and enablement around our ICP and target buyers while also exploring new market opportunities.Define, refine, and update our target buyer segments and personasSupport research into new market segments, ICPs, and personasMaintain internal training tools for definitions, positioning, and messagingCreate specialized collateral targeting specific segments or buyersProduct Positioning and Messaging:Lead the development of product messaging and positioning globallyDevelop a deep understanding of the voice of our customer/prospectDevelop creative ideas that shape our customer engagement and internal evangelismOwn the website, product knowledge hub, and allied collateralsWebsite and CRO Management:Own and update the website and track performance on conversionsRun CRO, A/B tests, and personalization experimentsCollaborate with Demand on Paid Search campaignsRevenue Teams Enablement:Create/update sales pitch decks across the buyer lifecycleDevelop compelling and easy-to-understand internally facing contentMaintain our competitive collateralWhat you'll needYou could be a great fit if you:Have demonstrated experience in product marketing including messaging, positioning, and competitive analysisHave 5+ years experience in storytelling and delivering compelling product marketing results in a B2B Software/SaaS organizationHave experience managing and developing new marketing programsCollaborate effectively with sales, product, and customer successDrive targeted messages in B2B markets with account-based marketingPossess superb written and oral communication skillsWhat else does Mesh have to offer?Investment in personal and professional growthContinued learning investments and reimbursementsFlexible vacation/time-off policyRemote-first hybrid modelIf that gets you excited, now is the perfect time to join; so bring your appetite for ownership and creation and help Mesh continue to grow!Mesh is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.
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Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.Product Marketing Lead Mesh, United StatesDate Posted: 07 Jun, 2023Work Location: San Jose, CA, United StatesSalary Offered: $2,000,000 — $3,000,000 yearlyJob Type: Full TimeExperience Required: 6+ yearsRemote Work: YesVacancies: 1 availableWhat is Mesh?Mesh is a performance enablement platform that helps distributed teams achieve their goals faster by:Establishing clarity of goals throughout the organizationInculcating the habit of regular check-insEnabling continuous feedback and constructive adviceCareer planning focused on employee development and engagementCompany CultureAt Mesh, we look for people who will show up as their whole self because we value diversity and inclusion. If you think you can see yourself delivering WOW as a member of the Mesh team, then check out the job description below!ROLEThis role will give you the opportunity to:Choose your own path to success - you’ll have the freedom to define the vision and the responsibility for making it happenInspire teams with your ideas, knowledge, and self-starting attitudeBe flexible in how and where you workWhat you’ll doSegmentation and Personas:
Constant validation and enablement around our ICP and target buyers while also exploring new market opportunities.Define, refine, and update our target buyer segments and personasSupport research into new market segments, ICPs, and personasMaintain internal training tools for definitions, positioning, and messagingCreate specialized collateral targeting specific segments or buyersProduct Positioning and Messaging:Lead the development of product messaging and positioning globallyDevelop a deep understanding of the voice of our customer/prospectDevelop creative ideas that shape our customer engagement and internal evangelismOwn the website, product knowledge hub, and allied collateralsWebsite and CRO Management:Own and update the website and track performance on conversionsRun CRO, A/B tests, and personalization experimentsCollaborate with Demand on Paid Search campaignsRevenue Teams Enablement:Create/update sales pitch decks across the buyer lifecycleDevelop compelling and easy-to-understand internally facing contentMaintain our competitive collateralWhat you'll needYou could be a great fit if you:Have demonstrated experience in product marketing including messaging, positioning, and competitive analysisHave 5+ years experience in storytelling and delivering compelling product marketing results in a B2B Software/SaaS organizationHave experience managing and developing new marketing programsCollaborate effectively with sales, product, and customer successDrive targeted messages in B2B markets with account-based marketingPossess superb written and oral communication skillsWhat else does Mesh have to offer?Investment in personal and professional growthContinued learning investments and reimbursementsFlexible vacation/time-off policyRemote-first hybrid modelIf that gets you excited, now is the perfect time to join; so bring your appetite for ownership and creation and help Mesh continue to grow!Mesh is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.
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