Sr Marketing Associate, CRM

Who we areJoin Embark on our mission to bring joy to dog lovers by offering the world’s best products and services to strengthen their bonds with the dogs in their lives. Our canine DNA test — named the best by The New York Times — enables us to make scientific advances in personalized pet care. Embark was listed in Forbes’ ‘Next Billion Dollar Startups’, and with over 2 million dogs tested, we continue to make amazing progress towards bettering the lives of dogs.Join our pack! At Embark, our People First culture is centered around building an amazing team and giving everyone an opportunity to have a voice and make an impact. We support DEI&B, your continued growth & development, work-life balance, and are committed to making Embark the best place you've ever worked!Position OverviewHelp us turn customers into advocates! We are seeking an experienced marketer manager to join our CRM team. You’ll have the opportunity to support CRM programs across the full funnel, from first purchase, to re-engagement, to cross sell efforts, and product launches. You will play a pivotal role in engaging millions of dog lovers during their customer lifecycle. Your expertise in all things CRM, creative thinking, attention to detail, and analytical skills will be instrumental in transforming the way humans care for their dogs.What you’ll do:Manage the entire CRM campaign process from briefing and building to scheduling, launching, and analyzing.Support CRM lifecycle strategies through email, SMS, and onsite experiences, identifying opportunities to delight, engage, and create value.Work closely with our CRM lead to develop segmentation strategies across our customer base.Monitor campaign performance, produce and deliver post-campaign reports and analysis to marketing team members.Identify opportunities to standardize and improve processes, making workflows more efficient and repeatable.What experience we’re looking for:2-3 years of experience working directly in a CRM role.While this role is remote, the company operates on EST, and our strong preference is for a candidate in the Eastern or Central time zones.Proven B2C marketing track record with a focus on CRM, cross sell/upsell or upgrades.Experience in executing email and SMS campaigns required.Experience working in Talkable and Iterable.Ability to create messaging and write content for loyalty and advocacy initiatives.Experience working in design tools like Figma or Photoshop.Proficiency in data analysis tools and techniques to derive insights and make data-driven decisions.Ability to manage multiple projects simultaneously and meet deadlines in a high growth, test & learn environment.Worked in a collaborative, cross-functional team environment before and enjoyed working as a team.Comfort with pivoting and switching gears. Along with the ability to problem-solve in real-time.SQL and HTML experience a plus.Research suggests that up to 60% of those identifying as under-represented individuals might have talked themselves out of applying at this point. Don’t worry about checking all the boxes. At Embark, we are committed to diversity, equity, inclusivity and belonging. We are focused on hiring team members who are excited to learn and grow with us, so please—introduce yourself and let us know about you!What we offerAt Embark, we might be dog lovers, but we’re passionate about people too. We’re committed to building an inclusive culture where all employees can belong and flourish. Here are some of our benefits and perks:Dog-friendly office near South Station, Boston.Work from home flexibility and every other Friday off during the summer.Perks tailored for dog lovers including pet insurance and paw-ternity leave.Startup perks with big-company benefits (401k match, a generous bonus structure, commuter benefits, top-of-the-line healthcare, HSA/FSA).Competitive salaries, all-inclusive health care, and equity participation.A flexible vacation policy along with paid maternal and paternal leave.401k match.Bonus program.New MacBook Pros.Continuing education including attending conferences.Embark is an equal opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws. See also EEO is the Law.Salary Range:

$97,000 - $108,000

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.Boston-based or Remote with strong preference to Eastern and Central Timezones.

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