Bytedance
Data Scientist - Tiktok Ads, Growth Marketing
Bytedance, Mountain View, California, us, 94039
Responsibilities
Increase your chances of an interview by reading the following overview of this role before making an application.TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. The mission of TikTok Ads Platform is to connect global advertisers and users, enabling advertisers of any industry and experience level to get suitable marketing solutions and easily create, manage, and optimize ads.The Ad Growth team is responsible for driving advertising growth on the TikTok platform. We achieve this by acquiring and retaining advertisers through brand marketing, performance marketing, organic growth initiatives, and customer management.We are looking for experienced Data Scientists to influence the product roadmaps for the Ad Growth team.Work closely with key stakeholders to optimize overall growth performance. Examples of projects include building and implementing incrementally measurement, understanding customer journey to fulfill funnel gaps, and optimizing channel investments.Develop comprehensive knowledge of TikTok Ads Growth structures and metrics, advocating for changes where needed for product development.Mentor and partner with embedded data scientists on individual channel teams to drive business performance.Work with data scientists across the organization to up-level data-driven strategies.Qualifications5+ years industry experience and advanced degree in a quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience.Experience in Growth Marketing, Attribution Systems, Customer LTV, Ads Platforms is a plus.Deep knowledge of experiment design and causal inference, strong analytical and causal reasoning mindset.Fluency in core set of Data Science.Proficiency in SQL/Hive, R/Python.Experience with ETL processes.Developing funnels & decomposing metrics variation.Implementing visualizations, dashboards, and reports.Demonstrated track record of product leadership and ability to lead and influence teams.Proven ability to succeed in an innovative and fast-paced environment.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.At TikTok, our mission is to inspire creativity and bring joy. We celebrate our diverse voices and create an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience.Job Information:Compensation Description (annually)The base salary range for this position in the selected city is $153,000 - $296,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location.We Offer The Following Benefits To Eligible EmployeesAt ByteDance/TikTok, our benefits are designed to convey company culture and values, create an efficient and inspiring work environment, and support ByteDancers to give their best in both work and life. We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and offer a Health Savings Account (HSA) with a company match. We provide Dental, Vision, Short/Long-term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.Our time off and leave plans include 10 paid holidays per year, 17 days of Paid Personal Time Off (PPTO), and 10 paid sick days per year, along with 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide mental and emotional health benefits through our EAP and Lyra, a 401K company match, gym, and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Increase your chances of an interview by reading the following overview of this role before making an application.TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. The mission of TikTok Ads Platform is to connect global advertisers and users, enabling advertisers of any industry and experience level to get suitable marketing solutions and easily create, manage, and optimize ads.The Ad Growth team is responsible for driving advertising growth on the TikTok platform. We achieve this by acquiring and retaining advertisers through brand marketing, performance marketing, organic growth initiatives, and customer management.We are looking for experienced Data Scientists to influence the product roadmaps for the Ad Growth team.Work closely with key stakeholders to optimize overall growth performance. Examples of projects include building and implementing incrementally measurement, understanding customer journey to fulfill funnel gaps, and optimizing channel investments.Develop comprehensive knowledge of TikTok Ads Growth structures and metrics, advocating for changes where needed for product development.Mentor and partner with embedded data scientists on individual channel teams to drive business performance.Work with data scientists across the organization to up-level data-driven strategies.Qualifications5+ years industry experience and advanced degree in a quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience.Experience in Growth Marketing, Attribution Systems, Customer LTV, Ads Platforms is a plus.Deep knowledge of experiment design and causal inference, strong analytical and causal reasoning mindset.Fluency in core set of Data Science.Proficiency in SQL/Hive, R/Python.Experience with ETL processes.Developing funnels & decomposing metrics variation.Implementing visualizations, dashboards, and reports.Demonstrated track record of product leadership and ability to lead and influence teams.Proven ability to succeed in an innovative and fast-paced environment.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.At TikTok, our mission is to inspire creativity and bring joy. We celebrate our diverse voices and create an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience.Job Information:Compensation Description (annually)The base salary range for this position in the selected city is $153,000 - $296,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location.We Offer The Following Benefits To Eligible EmployeesAt ByteDance/TikTok, our benefits are designed to convey company culture and values, create an efficient and inspiring work environment, and support ByteDancers to give their best in both work and life. We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and offer a Health Savings Account (HSA) with a company match. We provide Dental, Vision, Short/Long-term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.Our time off and leave plans include 10 paid holidays per year, 17 days of Paid Personal Time Off (PPTO), and 10 paid sick days per year, along with 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide mental and emotional health benefits through our EAP and Lyra, a 401K company match, gym, and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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