Cision Ltd.
Senior Manager, Marketing Automation & Technology
Cision Ltd., Long Island City, New York, United States, 11101
Senior Manager, Marketing Automation & Technology Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.
Considering making an application for this job Check all the details in this job description, and then click on Apply.Cision is looking for a Senior Manager of Marketing Automation & Technology to join the Marketing Operations Team. This person’s primary responsibilities will include managing marketing technology and complex system integrations. They will also support audience segmentation and database governance. The ideal candidate is technically inclined, logic oriented, and data savvy. They will report to Cision’s Global Director of Marketing Operations.Requirements:
Lead strategic cross-functional MOps initiatives including onboarding new marketing technologies and major system or process updates:
Requirement gathering and documentationProject management and stakeholder communicationAlignment with IT and Web OperationsPlatform configuration and integrationsEnd user training and enablement
Strategically implement, manage, and troubleshoot integrations across our MarTech stack:
Manage automated syncs between Eloqua and four regional Salesforce instancesOversee complex lead creation programsEnsure seamless integrations between our websites and Eloqua / MarTech tools
Own and manage select MarTech tools:
Advocate for platform adoptionSupport new use cases defined by Marketing teamsManage users and licensesAudit usage and make contract renewal recommendations
Support advancements in audience segmentation and promote database health and governance:
Identify best data sources and integrations for evolving marketing segmentation needsSupport data enrichment and contact acquisition strategiesPerform data manipulation to manage dirty or incomplete dataMonitor contact database health and implement database management best practicesHelp ensure our processes and programs are compliant with privacy and consent laws
Qualifications:
5+ years of technical Eloqua experience including integration management, complex operational programs, and segment configuration3+ years of implementing and managing MarTech tools (beyond core MAP)Experience managing large-scale cross-functional MOps initiativesStrong Excel skills related to data transformation and analysisUnderstanding of the SaaS business model and B2B Marketing funnel
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Considering making an application for this job Check all the details in this job description, and then click on Apply.Cision is looking for a Senior Manager of Marketing Automation & Technology to join the Marketing Operations Team. This person’s primary responsibilities will include managing marketing technology and complex system integrations. They will also support audience segmentation and database governance. The ideal candidate is technically inclined, logic oriented, and data savvy. They will report to Cision’s Global Director of Marketing Operations.Requirements:
Lead strategic cross-functional MOps initiatives including onboarding new marketing technologies and major system or process updates:
Requirement gathering and documentationProject management and stakeholder communicationAlignment with IT and Web OperationsPlatform configuration and integrationsEnd user training and enablement
Strategically implement, manage, and troubleshoot integrations across our MarTech stack:
Manage automated syncs between Eloqua and four regional Salesforce instancesOversee complex lead creation programsEnsure seamless integrations between our websites and Eloqua / MarTech tools
Own and manage select MarTech tools:
Advocate for platform adoptionSupport new use cases defined by Marketing teamsManage users and licensesAudit usage and make contract renewal recommendations
Support advancements in audience segmentation and promote database health and governance:
Identify best data sources and integrations for evolving marketing segmentation needsSupport data enrichment and contact acquisition strategiesPerform data manipulation to manage dirty or incomplete dataMonitor contact database health and implement database management best practicesHelp ensure our processes and programs are compliant with privacy and consent laws
Qualifications:
5+ years of technical Eloqua experience including integration management, complex operational programs, and segment configuration3+ years of implementing and managing MarTech tools (beyond core MAP)Experience managing large-scale cross-functional MOps initiativesStrong Excel skills related to data transformation and analysisUnderstanding of the SaaS business model and B2B Marketing funnel
#J-18808-Ljbffr