EXO Freight
Product Marketing Lead
EXO Freight, Royal Oak, Michigan, United States, 48073
[Full Time] Product Marketing Lead at EXO Freight (United States)
If you think you are the right match for the following opportunity, apply after reading the complete description.Product Marketing Lead
EXO Freight United StatesDate Posted: 03 Dec, 2022Work Location: Royal Oak, MI, United StatesSalary Offered: $80000 — $110000 yearlyJob Type: Full TimeExperience Required: 3+ yearsRemote Work: YesVacancies: 1 availableEXO Freight provides next-generation technology that is transforming trucking logistics. Every day in the US, there are still hundreds of thousands of truck loads that are booked and coordinated by phone, fax or email. EXO Freight automates the process and adds logistics, banking, and management technology to help shippers like Walmart manage and source trucking capacity, and to help trucking companies manage their fleet and get paid quickly.About the Role: You will be the first team member on our product marketing team. This role will be an individual contributor role helping us build out processes and strategies as well as implement and execute a product marketing engine. This person will be leading product marketing across 2 main products, our Shipper facing TMS and our driver facing web app, invoice factoring product, and embedded financial products.What you’ll be doing:
Building out user journeysManage ads, landing pages, and webflow website pages with support from design teamUsing data to actively A/B testDevelop product messaging that differentiates us from others in the marketCommunicate the value of new products and services to the sales teamSpeak and present both internally and externally to promote the story of our productDevelop and implement promotional activities such as promotions and product launchesUse market research data to determine product pricingCreate product content such as case studies, videos, website copy and blog postsGain insight into customer use of current products, untapped opportunities and buyer personasMeasure and optimize the buyer journey as it relates to product feature adoption and usageQualifications
Need to have:5+ years of full-time employment as a product marketer, ideally at high growth companiesExperience conducting customer interviewsExperience analyzing data and running A/B experimentsThe drive to own a growing piece of an expanding organizationExcellent communication skillsExperience working with B2B products, analytics focused B2B marketing is a plusExperience with SEO, SEM, or other relevant channelsPrevious working experience as a Product Marketing ManagerNice to have:Experience with MarketplacesLogistics and supply chainWorking with a sales organizationWebflow and Salesforce PardotB2B SaaSPerks
100% company paid health/dental/vision insuranceCompetitive salaryCompetitive stock options representing significant equity401kLocation
We are location-agnostic; you are welcome to work: Fully remote, In-person out of our office in Royal Oak, Michigan, Hybrid. You must be currently authorized to work in the United States on a full-time basis.Salary range: $80,000 - $110,000. Exact compensation may vary based on skills, experience, and location.EXO Freight is an equal employment opportunity employer. We evaluate qualified candidates without regard to race, color, religion, gender, age, gender identity, sexual orientation, national origin, disability, age, military or veteran status, disability, or any other legal protected characteristics.About EXO Freight
Trucking marketplace connecting open deck carriers and shippersCompany Size:
51 - 250 PeopleYear Founded:
2020Country:
United StatesCompany Status:
Actively Hiring
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If you think you are the right match for the following opportunity, apply after reading the complete description.Product Marketing Lead
EXO Freight United StatesDate Posted: 03 Dec, 2022Work Location: Royal Oak, MI, United StatesSalary Offered: $80000 — $110000 yearlyJob Type: Full TimeExperience Required: 3+ yearsRemote Work: YesVacancies: 1 availableEXO Freight provides next-generation technology that is transforming trucking logistics. Every day in the US, there are still hundreds of thousands of truck loads that are booked and coordinated by phone, fax or email. EXO Freight automates the process and adds logistics, banking, and management technology to help shippers like Walmart manage and source trucking capacity, and to help trucking companies manage their fleet and get paid quickly.About the Role: You will be the first team member on our product marketing team. This role will be an individual contributor role helping us build out processes and strategies as well as implement and execute a product marketing engine. This person will be leading product marketing across 2 main products, our Shipper facing TMS and our driver facing web app, invoice factoring product, and embedded financial products.What you’ll be doing:
Building out user journeysManage ads, landing pages, and webflow website pages with support from design teamUsing data to actively A/B testDevelop product messaging that differentiates us from others in the marketCommunicate the value of new products and services to the sales teamSpeak and present both internally and externally to promote the story of our productDevelop and implement promotional activities such as promotions and product launchesUse market research data to determine product pricingCreate product content such as case studies, videos, website copy and blog postsGain insight into customer use of current products, untapped opportunities and buyer personasMeasure and optimize the buyer journey as it relates to product feature adoption and usageQualifications
Need to have:5+ years of full-time employment as a product marketer, ideally at high growth companiesExperience conducting customer interviewsExperience analyzing data and running A/B experimentsThe drive to own a growing piece of an expanding organizationExcellent communication skillsExperience working with B2B products, analytics focused B2B marketing is a plusExperience with SEO, SEM, or other relevant channelsPrevious working experience as a Product Marketing ManagerNice to have:Experience with MarketplacesLogistics and supply chainWorking with a sales organizationWebflow and Salesforce PardotB2B SaaSPerks
100% company paid health/dental/vision insuranceCompetitive salaryCompetitive stock options representing significant equity401kLocation
We are location-agnostic; you are welcome to work: Fully remote, In-person out of our office in Royal Oak, Michigan, Hybrid. You must be currently authorized to work in the United States on a full-time basis.Salary range: $80,000 - $110,000. Exact compensation may vary based on skills, experience, and location.EXO Freight is an equal employment opportunity employer. We evaluate qualified candidates without regard to race, color, religion, gender, age, gender identity, sexual orientation, national origin, disability, age, military or veteran status, disability, or any other legal protected characteristics.About EXO Freight
Trucking marketplace connecting open deck carriers and shippersCompany Size:
51 - 250 PeopleYear Founded:
2020Country:
United StatesCompany Status:
Actively Hiring
#J-18808-Ljbffr