Penn Foster
Head of Marketing - Lex Machina
Penn Foster, Dayton, Ohio, United States, 45424
Head of Marketing - Lex Machina
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.Lex Machina provides Legal Analytics to companies and law firms, enabling them to craft successful litigation strategies, win cases, and close business. We are the pioneers of Legal Analytics, we’re the market leader, and our award-winning product is used by global corporations such as Eli Lilly, GM, Microsoft, Facebook, and Nike, as well as the majority of Am Law 100 law firms including Akin Gump, White & Case, Ropes & Gray, Wilson Sonsini, and Quinn Emanuel.Lex Machina is one of the fastest-growing businesses in LexisNexis, having been successfully acquired to expand our Legal Analytics product to all areas of the law. Lex Machina offers an innovative, fast-paced, and exciting culture that is true to our startup roots, with the security and financial stability of being part of legal technology giant LexisNexis.Recently, Lex Machina won the “2022 Top Workplaces” award (San Francisco Chronicle), was named one of the “10 Most Promising Legal Tech Solutions Providers – 2022” (CIO Review), and was also named a “2021 Legal Technology Trailblazer” (National Law Journal).By joining Lex Machina, you will help us provide data-driven answers to the question “What really happens when companies and people end up in court?”Job Description Can you see yourself as a leader, collaborator, and integral member of a rapidly growing global analytics company? Do you have an intrapreneurial spirit and demonstrated expertise generating high-quality leads, driving conversion rates through strategic marketing programs?As Head of Marketing, you will lead all aspects of Lex Machina's marketing and related strategy; including defining objectives, driving initiatives, developing processes, and setting standards to be leveraged throughout the business.Responsibilities
Lead the process and development of marketing plans in designated specialized areas.Strong proficiency in marketing analytics, with a deep understanding of metrics, data analysis, and the ability to draw meaningful insights.Advanced ability in the development of marketing strategies, and programs building brand equity.Lead plans to incorporate marketing elements in the new product launches.Alignment with the Brand Marketing area needs for PR, Direct to Customer, Show Management, web, sales/account management tools.Recommendations of marketing effectiveness versus objectives.Achieving revenue goals and managing approved budgets.Monthly department report, financial and customer analysis, quarterly updates.Leadership skills, clear communication plans and alignment to internal and external stakeholders, and persuading others to support ideas.Collaborates with business unit leaders to ensure that marketing efforts are aligned with and adding value to the business.Leads the team to provide superior strategic market analytics, campaign marketing effectiveness analysis, web analysis and funnel analysis and provides strategic testing plan, execution and deep insights.Working with Us Lex Machina is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Together, we are building a diverse and inclusive workplace.Working for You We believe in a healthy work/life balance. We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:Comprehensive, multi-carrier health plan benefitsDisability insuranceDependent care and commuter spending accountsLife and accident insuranceRetirement benefits (salary investment plan/employer stock purchase plan)Modern family benefits, including adoption and surrogacy.LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK.Please read our Candidate Privacy Policy.
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Please read the following job description thoroughly to ensure you are the right fit for this role before applying.Lex Machina provides Legal Analytics to companies and law firms, enabling them to craft successful litigation strategies, win cases, and close business. We are the pioneers of Legal Analytics, we’re the market leader, and our award-winning product is used by global corporations such as Eli Lilly, GM, Microsoft, Facebook, and Nike, as well as the majority of Am Law 100 law firms including Akin Gump, White & Case, Ropes & Gray, Wilson Sonsini, and Quinn Emanuel.Lex Machina is one of the fastest-growing businesses in LexisNexis, having been successfully acquired to expand our Legal Analytics product to all areas of the law. Lex Machina offers an innovative, fast-paced, and exciting culture that is true to our startup roots, with the security and financial stability of being part of legal technology giant LexisNexis.Recently, Lex Machina won the “2022 Top Workplaces” award (San Francisco Chronicle), was named one of the “10 Most Promising Legal Tech Solutions Providers – 2022” (CIO Review), and was also named a “2021 Legal Technology Trailblazer” (National Law Journal).By joining Lex Machina, you will help us provide data-driven answers to the question “What really happens when companies and people end up in court?”Job Description Can you see yourself as a leader, collaborator, and integral member of a rapidly growing global analytics company? Do you have an intrapreneurial spirit and demonstrated expertise generating high-quality leads, driving conversion rates through strategic marketing programs?As Head of Marketing, you will lead all aspects of Lex Machina's marketing and related strategy; including defining objectives, driving initiatives, developing processes, and setting standards to be leveraged throughout the business.Responsibilities
Lead the process and development of marketing plans in designated specialized areas.Strong proficiency in marketing analytics, with a deep understanding of metrics, data analysis, and the ability to draw meaningful insights.Advanced ability in the development of marketing strategies, and programs building brand equity.Lead plans to incorporate marketing elements in the new product launches.Alignment with the Brand Marketing area needs for PR, Direct to Customer, Show Management, web, sales/account management tools.Recommendations of marketing effectiveness versus objectives.Achieving revenue goals and managing approved budgets.Monthly department report, financial and customer analysis, quarterly updates.Leadership skills, clear communication plans and alignment to internal and external stakeholders, and persuading others to support ideas.Collaborates with business unit leaders to ensure that marketing efforts are aligned with and adding value to the business.Leads the team to provide superior strategic market analytics, campaign marketing effectiveness analysis, web analysis and funnel analysis and provides strategic testing plan, execution and deep insights.Working with Us Lex Machina is proud to be an equal-opportunity employer. We are committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Together, we are building a diverse and inclusive workplace.Working for You We believe in a healthy work/life balance. We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:Comprehensive, multi-carrier health plan benefitsDisability insuranceDependent care and commuter spending accountsLife and accident insuranceRetirement benefits (salary investment plan/employer stock purchase plan)Modern family benefits, including adoption and surrogacy.LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK.Please read our Candidate Privacy Policy.
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