Bad Birdie
Senior Sports & Entertainment Marketing Manager
Bad Birdie, Scottsdale, Arizona, us, 85261
Senior Sports & Entertainment Marketing Manager Full-Time in Scottsdale, AZ - Hybrid (Remote and In Person) - Brand MarketingJOB OVERVIEW
Make sure to apply with all the requested information, as laid out in the job overview below.The Senior Sports & Entertainment Marketing Manager (SSEMM) drives the development and leads the execution of national sports and entertainment marketing initiatives for Bad Birdie. Through events, athlete partnerships, and entertainment collaborations, the SSEMM builds brand affinity nationwide while contributing to the company's global strategies in the golf and lifestyle sectors.KEY RESPONSIBILITIESEstablish a comprehensive network within the national golf scene entertainment industry and maintain awareness of emerging trends.Identify, develop, and nurture relationships with golf talent, celebrities, and entertainment figures.Scout, contract, and activate top athletes, influencers, and entertainment personalities.Manage PR strategies to amplify partner voices and drive brand awareness.Develop cross-over opportunities between golf and entertainment to broaden brand appeal.Event Initiatives & Entertainment Projects
:
Lead project management and execution of national golf marketing events and entertainment collaborations.Develop innovative concepts that blend golf with entertainment elements.Oversee national sports and entertainment marketing resources to maximize the impact.Create and manage branded content series featuring athletes and entertainers.Oversee relationships with external agencies, production companies, and event management firms to help execute overall vision.Ensure all third-party deliverables align with brand standards and event objectives.Coordinate logistics, timelines, and budgets with external partners to ensure seamless execution of events and projects.
Marketing Strategy and Execution
:
Develop and execute the annual National Sports & Entertainment Marketing Business Plan.Create integrated marketing campaigns that leverage both sports and entertainment assets.Design and implement holistic activation strategies for athletes and entertainment partners.Introduce seasonal product highlights through creative collaborations with entertainment industry figures.
Lead interface with Sales, Event Production, Product Merchandising, and Brand Communications teams.Identify opportunities for branded content that bridges golf and entertainment.Coordinate cross-functionally to ensure consistent brand experiences across sports and entertainment initiatives.Explore partnerships with media production companies for potential golf-related entertainment content.People Management
:
Eventually, hire and manage a team of specialists in sports marketing, entertainment partnerships, and event production.Foster a high-performing culture that encourages creativity and innovation.Identify and develop high-potential employees for growth opportunities within the organization.
QUALIFICATIONSBachelor's degree in Marketing, Business, Sports Management, or related field (strongly preferred).4+ years of experience in Sports and Entertainment Marketing.3-4 years relevant experience in Sports Marketing, Brand Communication.An equivalent combination of education and experience may be substituted for a degree.Deep understanding of the golf industry, sports trends, and entertainment landscape on a national level.Strong knowledge of brand marketing strategies and entertainment industry practices.Experience in managing large-scale projects and negotiating high-profile partnerships.Proficiency in substantial budget management.Excellent understanding of content creation, storytelling, and media production.Strong communication and networking skills.History of successful collaborations with diverse stakeholders in sports and entertainment.THINGS TO KNOWThis position will be working on-site in our office in Scottsdale, AZ.Reports to VP of Brand Marketing.Requires 40-50% of travel.We offer generous PTO, medical, vision, and dental benefits, and a 401k match.Enjoy 'Fairway Fridays' with the flexibility to work remotely every Friday.
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Make sure to apply with all the requested information, as laid out in the job overview below.The Senior Sports & Entertainment Marketing Manager (SSEMM) drives the development and leads the execution of national sports and entertainment marketing initiatives for Bad Birdie. Through events, athlete partnerships, and entertainment collaborations, the SSEMM builds brand affinity nationwide while contributing to the company's global strategies in the golf and lifestyle sectors.KEY RESPONSIBILITIESEstablish a comprehensive network within the national golf scene entertainment industry and maintain awareness of emerging trends.Identify, develop, and nurture relationships with golf talent, celebrities, and entertainment figures.Scout, contract, and activate top athletes, influencers, and entertainment personalities.Manage PR strategies to amplify partner voices and drive brand awareness.Develop cross-over opportunities between golf and entertainment to broaden brand appeal.Event Initiatives & Entertainment Projects
:
Lead project management and execution of national golf marketing events and entertainment collaborations.Develop innovative concepts that blend golf with entertainment elements.Oversee national sports and entertainment marketing resources to maximize the impact.Create and manage branded content series featuring athletes and entertainers.Oversee relationships with external agencies, production companies, and event management firms to help execute overall vision.Ensure all third-party deliverables align with brand standards and event objectives.Coordinate logistics, timelines, and budgets with external partners to ensure seamless execution of events and projects.
Marketing Strategy and Execution
:
Develop and execute the annual National Sports & Entertainment Marketing Business Plan.Create integrated marketing campaigns that leverage both sports and entertainment assets.Design and implement holistic activation strategies for athletes and entertainment partners.Introduce seasonal product highlights through creative collaborations with entertainment industry figures.
Lead interface with Sales, Event Production, Product Merchandising, and Brand Communications teams.Identify opportunities for branded content that bridges golf and entertainment.Coordinate cross-functionally to ensure consistent brand experiences across sports and entertainment initiatives.Explore partnerships with media production companies for potential golf-related entertainment content.People Management
:
Eventually, hire and manage a team of specialists in sports marketing, entertainment partnerships, and event production.Foster a high-performing culture that encourages creativity and innovation.Identify and develop high-potential employees for growth opportunities within the organization.
QUALIFICATIONSBachelor's degree in Marketing, Business, Sports Management, or related field (strongly preferred).4+ years of experience in Sports and Entertainment Marketing.3-4 years relevant experience in Sports Marketing, Brand Communication.An equivalent combination of education and experience may be substituted for a degree.Deep understanding of the golf industry, sports trends, and entertainment landscape on a national level.Strong knowledge of brand marketing strategies and entertainment industry practices.Experience in managing large-scale projects and negotiating high-profile partnerships.Proficiency in substantial budget management.Excellent understanding of content creation, storytelling, and media production.Strong communication and networking skills.History of successful collaborations with diverse stakeholders in sports and entertainment.THINGS TO KNOWThis position will be working on-site in our office in Scottsdale, AZ.Reports to VP of Brand Marketing.Requires 40-50% of travel.We offer generous PTO, medical, vision, and dental benefits, and a 401k match.Enjoy 'Fairway Fridays' with the flexibility to work remotely every Friday.
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