Welch's
Director, Marketing Sparkling & Spreads
Welch's, Concord, Massachusetts, us, 01742
Grow with Welch's!
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary:
We are seeking a dynamic leader to join our team as a Director, Marketing Sparkling & Spreads. You will play a crucial role in the creation and execution of brand strategies to drive business growth.
The Director, Marketing Sparkling & Spreads will join Welch's marketing team on the journey to refresh and revitalize a 150-year-old Brand with strong equity and purpose. In 2023, we launched a new master brand campaign called Let's Fruit Stuff Up, new package design, and built a disruptive innovation funnel. We need your leadership to take the next step in making Welch's a modern and relevant brand for today's consumers.
Where You'll Work:
This role will initially be based out of our Concord, MA headquarters and then moving to a new space in Waltham MA in the summer of 2025 where you can immerse yourself in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
What You'll Do:
Deliver total fiscal-year sparkling and spreads revenue and profit plan.
Translate insights and ideas into marketing strategy, brand plans and communication platforms.
Develop and synthesize Business Analysis, Marketing Plans (AOP), Strategic Plan (SGP) recommendations to deliver or exceed stated volume, profit and share objectives.
Deepen our understanding and knowledge of the consumer and competitors in the category.
Strengthen the team's business acumen and ability to forecast, analyze and create action.
Lead all new development efforts within portfolio, including product, packaging and design.
Lead development and execution of promotional and advertising activity.
Independently motivate, lead and communicate cross-functional/organizational change.
Manage, evaluate, coach and develop team members, ranging from Associate Marketing Managers to cross-functional partners and agencies.
Play a key role in building a contemporary and inspirational marketing team culture.
Who You Are:
Understands the needs of the consumer and customer by using technology, data and insights.
Makes decisions that positively impact the current and future state of the business.
Relentlessly drives for results, working to anticipate and overcome obstacles to deliver.
Sets stretch goals and plans to achieve them.
Develops meaningful relationships and collaborates across departments.
Engages in healthy dialogue and makes decisions with Welch's best interest in mind.
Continuously challenges the status quo and seeks ways to improve and develop.
Employs an enterprise-wide general manager mindset to ensure delivery of strategic priorities & financial decisions.
Formulates sound strategies and drives executional excellence.
A strong leader who creates direction with a "can do attitude" and helps coach and develop the team.
What You'll Need:
Bachelor's Degree in Business, Marketing or related field required; MBA Strongly preferred.
Minimum 10+ years brand management experience within CPG industry; food & beverage industry preferred.
Primarily an office-based position, Minimal (15-20%) travel required.
At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.
Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
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For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary:
We are seeking a dynamic leader to join our team as a Director, Marketing Sparkling & Spreads. You will play a crucial role in the creation and execution of brand strategies to drive business growth.
The Director, Marketing Sparkling & Spreads will join Welch's marketing team on the journey to refresh and revitalize a 150-year-old Brand with strong equity and purpose. In 2023, we launched a new master brand campaign called Let's Fruit Stuff Up, new package design, and built a disruptive innovation funnel. We need your leadership to take the next step in making Welch's a modern and relevant brand for today's consumers.
Where You'll Work:
This role will initially be based out of our Concord, MA headquarters and then moving to a new space in Waltham MA in the summer of 2025 where you can immerse yourself in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
What You'll Do:
Deliver total fiscal-year sparkling and spreads revenue and profit plan.
Translate insights and ideas into marketing strategy, brand plans and communication platforms.
Develop and synthesize Business Analysis, Marketing Plans (AOP), Strategic Plan (SGP) recommendations to deliver or exceed stated volume, profit and share objectives.
Deepen our understanding and knowledge of the consumer and competitors in the category.
Strengthen the team's business acumen and ability to forecast, analyze and create action.
Lead all new development efforts within portfolio, including product, packaging and design.
Lead development and execution of promotional and advertising activity.
Independently motivate, lead and communicate cross-functional/organizational change.
Manage, evaluate, coach and develop team members, ranging from Associate Marketing Managers to cross-functional partners and agencies.
Play a key role in building a contemporary and inspirational marketing team culture.
Who You Are:
Understands the needs of the consumer and customer by using technology, data and insights.
Makes decisions that positively impact the current and future state of the business.
Relentlessly drives for results, working to anticipate and overcome obstacles to deliver.
Sets stretch goals and plans to achieve them.
Develops meaningful relationships and collaborates across departments.
Engages in healthy dialogue and makes decisions with Welch's best interest in mind.
Continuously challenges the status quo and seeks ways to improve and develop.
Employs an enterprise-wide general manager mindset to ensure delivery of strategic priorities & financial decisions.
Formulates sound strategies and drives executional excellence.
A strong leader who creates direction with a "can do attitude" and helps coach and develop the team.
What You'll Need:
Bachelor's Degree in Business, Marketing or related field required; MBA Strongly preferred.
Minimum 10+ years brand management experience within CPG industry; food & beverage industry preferred.
Primarily an office-based position, Minimal (15-20%) travel required.
At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.
Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
#J-18808-Ljbffr