Publicis Groupe
Director, Content
Publicis Groupe, Burbank, California, United States, 91505
About Publicis Imagine:
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.“If you can dream it, you can do it”- Walt DisneyPublicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.We also too believe that if you can dream it, you can do it.We are Publicis Imagine. Dreaming. DoingJob Description The Director of Content plays a leading role in crafting strategy, planning and activating of world-class content and influencer programs across multiple lines of Disney business. Reporting into the VP, Disney Content Lead, this role will be responsible and accountable for strategic content & creator strategy, marketplace development, and all relevant aspects of program implementation for their assigned line(s) of business.Drive holistic integrated marketing development for first-to-market programs
Partner with core Strategy and Digital Investment teams to articulate strategic role of custom content, experiential and influencer, to deliver against KPIsDeliver data-led tactical content strategies & partner consideration sets to inform go-to-market approach
Quarterback integrated programs across clients, IAT agency partners, and media entities
Coordinate and drive collaboration between client creative teams, media partners, influencers and influencer agencies to deliver innovative and compelling programsOversee bespoke media partner proposal development, refinement, and evaluation process with cross-functional teamCompare and analyze value levers across consideration set to identify strongest marketplace partnership for recommendation
Execute & measure with excellence
Oversee team and actively participate in development and implementation of custom campaigns activations, and initiativesCollaborate with key teams create and coordinate content strategies that work cohesively across different channelsLead influencer and content campaign management, including but not limited to strategic recommendations, contracting, content development management, quality assurance, FTC compliance and governance, performance monitoring, and reportingWork in tandem with internal client creative teams to adhere to and continually refine internal collaboration and review process, training team on all aspects of processConduct outreach to new and existing partners
Lead business affairs compliance
Maintain a clear understanding of and implementation needed to deliver client legal requirements for all content and influencer programsPrimary liaison with Publicis BA, clients, and media partners vendors to draft and manage all related content partnership SOWs and agreementsTrain and support team in understanding of and adherence to legal and business affairs requirementsLead team in and take responsibility for reviewing custom content for Disney Experiences, checking for overall compliance based on guidelines
Qualifications
5-7+ years in media agency, influencer, content, or related marketing fieldStrong communication skills (written and verbal) plus superior organization skillsMedia experience with content publishers, influencer agencies and/or IP holdersClient service-minded,including the ability to strategically think from a client’s perspective, deliberate conceptually, and translate concepts into actionable plans to drive clients’ businesses forwardForward-thinking: comfortable in an ambiguous environment, learning new marketplace offerings, and excited about inventing new ways of workingHighly collaborative team player capable of working across clients, partners, and internal teamsLeads by example, takes responsibility and accountability for the team, and makes every effort to assist the team in growing and developing knowledge and skill setDetail-oriented: able to prioritize and juggle many projects and deliverables simultaneouslyAnalytical: ability to interpret key data points to make sound performance recommendationsFamiliarity with:
Social platforms (Meta, Instagram, TikTok, X, YouTube, Snapchat)Media Publishers (networks, lifestyle publishers, news publishers, etc.)Analytical tools (Facebook Analytics, Google Analytics, etc.)Social Ad tools (FB Ads, Google Ads, TikTok Ads)Social Management & Listening Tools (Sprinklr, Hootsuite, Social Bakers)Microsoft Office (PowerPoint, Excel, Word)
Additional Information Compensation Range: $ 121,000 - $160,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/27/2024.All your information will be kept confidential according to EEO guidelines.
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Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.“If you can dream it, you can do it”- Walt DisneyPublicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.We also too believe that if you can dream it, you can do it.We are Publicis Imagine. Dreaming. DoingJob Description The Director of Content plays a leading role in crafting strategy, planning and activating of world-class content and influencer programs across multiple lines of Disney business. Reporting into the VP, Disney Content Lead, this role will be responsible and accountable for strategic content & creator strategy, marketplace development, and all relevant aspects of program implementation for their assigned line(s) of business.Drive holistic integrated marketing development for first-to-market programs
Partner with core Strategy and Digital Investment teams to articulate strategic role of custom content, experiential and influencer, to deliver against KPIsDeliver data-led tactical content strategies & partner consideration sets to inform go-to-market approach
Quarterback integrated programs across clients, IAT agency partners, and media entities
Coordinate and drive collaboration between client creative teams, media partners, influencers and influencer agencies to deliver innovative and compelling programsOversee bespoke media partner proposal development, refinement, and evaluation process with cross-functional teamCompare and analyze value levers across consideration set to identify strongest marketplace partnership for recommendation
Execute & measure with excellence
Oversee team and actively participate in development and implementation of custom campaigns activations, and initiativesCollaborate with key teams create and coordinate content strategies that work cohesively across different channelsLead influencer and content campaign management, including but not limited to strategic recommendations, contracting, content development management, quality assurance, FTC compliance and governance, performance monitoring, and reportingWork in tandem with internal client creative teams to adhere to and continually refine internal collaboration and review process, training team on all aspects of processConduct outreach to new and existing partners
Lead business affairs compliance
Maintain a clear understanding of and implementation needed to deliver client legal requirements for all content and influencer programsPrimary liaison with Publicis BA, clients, and media partners vendors to draft and manage all related content partnership SOWs and agreementsTrain and support team in understanding of and adherence to legal and business affairs requirementsLead team in and take responsibility for reviewing custom content for Disney Experiences, checking for overall compliance based on guidelines
Qualifications
5-7+ years in media agency, influencer, content, or related marketing fieldStrong communication skills (written and verbal) plus superior organization skillsMedia experience with content publishers, influencer agencies and/or IP holdersClient service-minded,including the ability to strategically think from a client’s perspective, deliberate conceptually, and translate concepts into actionable plans to drive clients’ businesses forwardForward-thinking: comfortable in an ambiguous environment, learning new marketplace offerings, and excited about inventing new ways of workingHighly collaborative team player capable of working across clients, partners, and internal teamsLeads by example, takes responsibility and accountability for the team, and makes every effort to assist the team in growing and developing knowledge and skill setDetail-oriented: able to prioritize and juggle many projects and deliverables simultaneouslyAnalytical: ability to interpret key data points to make sound performance recommendationsFamiliarity with:
Social platforms (Meta, Instagram, TikTok, X, YouTube, Snapchat)Media Publishers (networks, lifestyle publishers, news publishers, etc.)Analytical tools (Facebook Analytics, Google Analytics, etc.)Social Ad tools (FB Ads, Google Ads, TikTok Ads)Social Management & Listening Tools (Sprinklr, Hootsuite, Social Bakers)Microsoft Office (PowerPoint, Excel, Word)
Additional Information Compensation Range: $ 121,000 - $160,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/27/2024.All your information will be kept confidential according to EEO guidelines.
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