Carewell Family, Inc.
Director of Digital Marketing
Carewell Family, Inc., Mississippi State, Mississippi, us, 39762
Are you a data-driven problem solver who is passionate about making a difference in the lives of others while contributing to a successful business? Join Carewell and be a part of a team that creates impactful solutions for caregivers and their unique challenges. We're looking for hardworking individuals committed to raising the bar and striving for impact, scalability, and simplicity. Build your career with Carewell, a category-defining business dedicated to making caregiving easier.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.The Importance of hiring a Director of Digital Marketing:As Carewell enters its next phase of growth striving to be a ‘one stop shop’ for all caregiving needs, the company is seeking a Director of Digital Marketing, who will report to the CMO and oversee assigned digital marketing strategies. This ambitious and data driven marketing leader will think big, while rolling up their sleeves to ideate and execute captivating marketing campaigns to drive new customer acquisition.The ideal candidate can quickly understand the caregiving industry and various unique audiences, identifying opportunities to scale established channel strategies (Text Ads, Shopping, Performance Max etc.), while also experimenting with emerging channels to drive new insight and opportunities for growth.What you’ll do:Build, plan, and implement the overall digital marketing strategy across paid social, display, video, and other digital channelsBe obsessed with improving our current channels through tests, experimentation, and continuous optimizationMeasure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for the channels you ownDevelop and execute plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPAThink big by testing into new channels that can efficiently drive new customersClosely collaborate with the marketing team including the Senior Director of Paid Search and other team members on key initiativesGuide and inform the creative team to develop and optimize creative assetsHelp develop the marketing technology roadmap as well as set the direction for which tools the marketing team should utilizeWork with peers across the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholderKPIs:New Customer AcquisitionCustomer Acquisition CostWhat you’ll need:8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channelsStrong analytical foundation and data-driven approach to understanding a businessSignificant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable resultsExperience with multiple marketing channelsExperience with a retail model of 1,000+ SKUs is strongly preferredDemonstrated success driving growth initiatives and cost efficienciesWillingness to get things done quickly in a “scrappy” entrepreneurial start-up environmentWhat we offer:Competitive compensationHealth, Dental, and Vision insuranceShort-term Disability and Life Insurance (100% employer-sponsored)Long-term DisabilitySupplemental Life Insurance401(k) Retirement Plan100% RemoteGenerous paid time off and 6 paid holidaysAbout Carewell:Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones.As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.The Importance of hiring a Director of Digital Marketing:As Carewell enters its next phase of growth striving to be a ‘one stop shop’ for all caregiving needs, the company is seeking a Director of Digital Marketing, who will report to the CMO and oversee assigned digital marketing strategies. This ambitious and data driven marketing leader will think big, while rolling up their sleeves to ideate and execute captivating marketing campaigns to drive new customer acquisition.The ideal candidate can quickly understand the caregiving industry and various unique audiences, identifying opportunities to scale established channel strategies (Text Ads, Shopping, Performance Max etc.), while also experimenting with emerging channels to drive new insight and opportunities for growth.What you’ll do:Build, plan, and implement the overall digital marketing strategy across paid social, display, video, and other digital channelsBe obsessed with improving our current channels through tests, experimentation, and continuous optimizationMeasure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for the channels you ownDevelop and execute plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPAThink big by testing into new channels that can efficiently drive new customersClosely collaborate with the marketing team including the Senior Director of Paid Search and other team members on key initiativesGuide and inform the creative team to develop and optimize creative assetsHelp develop the marketing technology roadmap as well as set the direction for which tools the marketing team should utilizeWork with peers across the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholderKPIs:New Customer AcquisitionCustomer Acquisition CostWhat you’ll need:8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channelsStrong analytical foundation and data-driven approach to understanding a businessSignificant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable resultsExperience with multiple marketing channelsExperience with a retail model of 1,000+ SKUs is strongly preferredDemonstrated success driving growth initiatives and cost efficienciesWillingness to get things done quickly in a “scrappy” entrepreneurial start-up environmentWhat we offer:Competitive compensationHealth, Dental, and Vision insuranceShort-term Disability and Life Insurance (100% employer-sponsored)Long-term DisabilitySupplemental Life Insurance401(k) Retirement Plan100% RemoteGenerous paid time off and 6 paid holidaysAbout Carewell:Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones.As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.
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