Stonewood Group Inc.
Enterprise Software/systems – Head of Global Marketing
Stonewood Group Inc., Cana, Virginia, United States, 24317
Enterprise Software/systems – Head of Global Marketing
About the Company
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.Our client is a profitable, Canadian intelligent IP software/systems company that provides powerful business solutions to enterprise clients around the world. The company’s mission is to deliver the highest value to its clients, with unparalleled industry specific solutions that are based on their advanced proven technologies and feature-rich enterprise suite of applications, professionally delivered with the breadth and depth of expertise harnessed by their employees.Our client is award winning and growing rapidly into new and emerging markets. The marketing aspects of this collective task will be the responsibility of the Vice-President Marketing.This is an outstanding opportunity that features:Strong industry and company growthWell established, committed leadershipAn opportunity to make a real differenceDiverse, inclusive high performing team and a healthy work environmentScope of PositionThe purpose of the position is to lead the growth of our client by increasing end-customer and channel partner demand for its solutions through the strategic management of the marketing function to the firm’s core target markets and geographies.The position is responsible for setting the marketing strategy and executing the key initiatives and tactics to further our client’s leadership in their highly evolving marketplace. The position includes responsibility for demand generation, integrated marketing campaigns, marketing communications, brand and corporate identity management, online strategy and digital programs, advertising, public relations and trade shows and events.The role is ideally Ottawa-based.Functional TasksEvaluate, develop, direct and execute effective marketing plans and strategies consistent with the company’s overall strategic objectives.Work closely with the Chief Sales and Marketing Officer, regional Sales Leaders, Product Management and Product Marketing to understand the strategic product direction and target market requirements.Lead the demand generation efforts across all marketing mix elements and team members responsible for those functions.Develop messaging and unique value propositions and bring them to life via integrated campaigns that rise above the clutter.Work with sales to ensure our marketing communication plans match sales value proposition both globally and regionally.Lead and manage the events function including large industry tradeshows, regional roadshows, and channel events.Manage the overall Marketing budget and the creation of the annual marketing plan.Participate in monthly business reviews with management to ensure alignment and results.Ensure that company is represented at relevant external activities such as industry trade shows, customer meetings/presentations and standard body conferences.Key Performance DeliverablesSpecific performance measures will be agreed upon with the successful candidate. Corporate measures include bookings, revenues and profitability.Competency ProfileThe following competencies define the role of
Head of Global Marketing
at our client:Results Orientation:
Focuses strongly on achieving agreed upon outcomes and ensures that key objectives are met.Strategic Approach:
Develops a strategic plan to realize the vision.People Management:
Establishes and communicates clear priorities and sense of direction.Planning & Objective Setting:
Systematic in approach to work.Communication:
Expresses ideas in a clear, fluent and concise manner.Customer/Client Orientation:
Strives to provide customers/clients with personalized and efficient service.Team Skills:
Helps to create a sense of team spirit and harmonious relations through cooperation and support.Initiative:
Proactive. Seizes opportunities and acts upon them immediately.Innovation:
Generates new ideas and challenges existing assumptions.Preferred Experience / EducationProven experience developing lead / demand generation program & strategies for a B2B software or software-related company.Bachelor’s degree in Marketing, Business, or Communications. MBA preferred.Minimum 10 years of experience in a high-technology marketing environment at a senior level.Demonstrated success managing all aspects of Marketing, including marcom, lead generation, tradeshows, branding, and budget.B2B marketing and technology experience is preferred.Experience with marketing and sales automation solutions.Ability to understand basic technology value propositions.Ability to work collaboratively with executives and build relationships to drive change.Ability to thrive and achieve results in a dynamic, multi-initiative environment.Must be creative, driven and able to see beyond what competitors are doing.A self-starter with ability to work with minimal supervision.
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About the Company
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.Our client is a profitable, Canadian intelligent IP software/systems company that provides powerful business solutions to enterprise clients around the world. The company’s mission is to deliver the highest value to its clients, with unparalleled industry specific solutions that are based on their advanced proven technologies and feature-rich enterprise suite of applications, professionally delivered with the breadth and depth of expertise harnessed by their employees.Our client is award winning and growing rapidly into new and emerging markets. The marketing aspects of this collective task will be the responsibility of the Vice-President Marketing.This is an outstanding opportunity that features:Strong industry and company growthWell established, committed leadershipAn opportunity to make a real differenceDiverse, inclusive high performing team and a healthy work environmentScope of PositionThe purpose of the position is to lead the growth of our client by increasing end-customer and channel partner demand for its solutions through the strategic management of the marketing function to the firm’s core target markets and geographies.The position is responsible for setting the marketing strategy and executing the key initiatives and tactics to further our client’s leadership in their highly evolving marketplace. The position includes responsibility for demand generation, integrated marketing campaigns, marketing communications, brand and corporate identity management, online strategy and digital programs, advertising, public relations and trade shows and events.The role is ideally Ottawa-based.Functional TasksEvaluate, develop, direct and execute effective marketing plans and strategies consistent with the company’s overall strategic objectives.Work closely with the Chief Sales and Marketing Officer, regional Sales Leaders, Product Management and Product Marketing to understand the strategic product direction and target market requirements.Lead the demand generation efforts across all marketing mix elements and team members responsible for those functions.Develop messaging and unique value propositions and bring them to life via integrated campaigns that rise above the clutter.Work with sales to ensure our marketing communication plans match sales value proposition both globally and regionally.Lead and manage the events function including large industry tradeshows, regional roadshows, and channel events.Manage the overall Marketing budget and the creation of the annual marketing plan.Participate in monthly business reviews with management to ensure alignment and results.Ensure that company is represented at relevant external activities such as industry trade shows, customer meetings/presentations and standard body conferences.Key Performance DeliverablesSpecific performance measures will be agreed upon with the successful candidate. Corporate measures include bookings, revenues and profitability.Competency ProfileThe following competencies define the role of
Head of Global Marketing
at our client:Results Orientation:
Focuses strongly on achieving agreed upon outcomes and ensures that key objectives are met.Strategic Approach:
Develops a strategic plan to realize the vision.People Management:
Establishes and communicates clear priorities and sense of direction.Planning & Objective Setting:
Systematic in approach to work.Communication:
Expresses ideas in a clear, fluent and concise manner.Customer/Client Orientation:
Strives to provide customers/clients with personalized and efficient service.Team Skills:
Helps to create a sense of team spirit and harmonious relations through cooperation and support.Initiative:
Proactive. Seizes opportunities and acts upon them immediately.Innovation:
Generates new ideas and challenges existing assumptions.Preferred Experience / EducationProven experience developing lead / demand generation program & strategies for a B2B software or software-related company.Bachelor’s degree in Marketing, Business, or Communications. MBA preferred.Minimum 10 years of experience in a high-technology marketing environment at a senior level.Demonstrated success managing all aspects of Marketing, including marcom, lead generation, tradeshows, branding, and budget.B2B marketing and technology experience is preferred.Experience with marketing and sales automation solutions.Ability to understand basic technology value propositions.Ability to work collaboratively with executives and build relationships to drive change.Ability to thrive and achieve results in a dynamic, multi-initiative environment.Must be creative, driven and able to see beyond what competitors are doing.A self-starter with ability to work with minimal supervision.
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