Whataburger
Retail Graphic Design Specialist
Whataburger, New York, New York, United States,
Summary Description: The position focuses on product design, environmental photography, product photography as well as creating marketing campaigns that include digital, print and social assets for the Retail Team. Delivers production-ready artwork or assets for a variety of print and digital materials which includes print ads, collateral pieces, social media, web, presentation materials, retail product design, packaging, email marketing, mock-ups and corporate communications pieces.
Responsibilities:Creates print and digital collateral based on current and emerging creative industry trends that align with Whataburger® branding and standards.Demonstrates expert knowledge of typography, layout and design with the ability to create marketing communications pieces from conception to completion.Translates established designs into various advertising elements and versions including both print and digital mediums.Stays current on emerging technologies in computer software and new media, particularly as it relates to a design environment.Organizes and serves a primary lead for department’s design tracking system and keeps management and marketing department informed on all work being created.Interfaces with third-party print vendors to ensure they are meeting Whataburger® brand standards on print materials by reviewing proofs and attending press checks. Reviews costs, sign estimates and assigns appropriate bill codes when appropriate.Coordinates distribution of print-ready materials to appropriate vendors in a timely manner and follows through until completion.Partners with the external ad agency to share and release designs and files in an effective and time-efficient manner.Collaborates with advertising agency on copywriting as needed; maintains partnership with agency to collaborate on projects and ensure brand consistency.Ensures that the overall look and feel of the print and digital marketing materials is best in class, aesthetically pleasing, consistent, and compelling while adhering to our brand standards.Validates and aligns designs with multiple stakeholders, ensuring integration of brand strategy, visual design concepts, product attributes, and iconography. Provides options and willingly iterates to achieve brand vision and tone.Occasionally reviews and provides input into the work of outside graphic designers. Evaluates and acquires imaging content from external production artists, designers, vendors, and contractors.Develops, designs, produces compelling marketing materials in print and digital media.Proactively executes projects as outlined by business unit and company goals.Assumes additional responsibilities as assigned
Education:Bachelor’s degree in Fine Art Design, Graphic Design,, Marketing, Communications or related discipline or any equivalent combination of education and experience required
Experience:2+ years’ experience as a production artist preferred2+ years’ experience in creative design requiredGraphic design and production experience within an agency or in-house firm beneficial2+ years’ experience in graphic designPhotography experience
Knowledge, Skills & Abilities:Skilled in proactively communicating relevant project information and status updates to team and managementCapable of independently and proactively executing multiple projects simultaneously within tight deadlinesAccountable for setting own work direction toward specific objectivesProficiency in Adobe Creative Cloud/Suite applications in a Mac environmentProficiency in print and digital productionKnowledge of common design principles, print production and mechanical standards/portfolio requiredAbility to presents and explain ideas to creative manager and marketing department in a confident mannerKnowledge of pre-press and print productionAbility to take initiative and collaborateAbility to deliver high-quality work on schedule or preferably one to three months in advanceStrong layout skills and an experienced eye for color and typographyProficiency in MS Office Word, Excel, Outlook and PowerPointProficiency in Workday (as applicable)Ability to communicate well with the general public and experience in establishing and maintaining an effective working relationship with management, vendors, and co-workersAbility to work in a team environment
Working Conditions/Travel Requirements:Expected to work the necessary time to satisfactorily fulfill job responsibilitiesMust be able to report to work timely and as required by operational/business needsMust be able to work a full-time schedule and work outside of normal business hours when necessarySome travel, both locally and long distances, (including air travel), to worksites, meeting sites, and other locations may be necessary
Responsibilities:Creates print and digital collateral based on current and emerging creative industry trends that align with Whataburger® branding and standards.Demonstrates expert knowledge of typography, layout and design with the ability to create marketing communications pieces from conception to completion.Translates established designs into various advertising elements and versions including both print and digital mediums.Stays current on emerging technologies in computer software and new media, particularly as it relates to a design environment.Organizes and serves a primary lead for department’s design tracking system and keeps management and marketing department informed on all work being created.Interfaces with third-party print vendors to ensure they are meeting Whataburger® brand standards on print materials by reviewing proofs and attending press checks. Reviews costs, sign estimates and assigns appropriate bill codes when appropriate.Coordinates distribution of print-ready materials to appropriate vendors in a timely manner and follows through until completion.Partners with the external ad agency to share and release designs and files in an effective and time-efficient manner.Collaborates with advertising agency on copywriting as needed; maintains partnership with agency to collaborate on projects and ensure brand consistency.Ensures that the overall look and feel of the print and digital marketing materials is best in class, aesthetically pleasing, consistent, and compelling while adhering to our brand standards.Validates and aligns designs with multiple stakeholders, ensuring integration of brand strategy, visual design concepts, product attributes, and iconography. Provides options and willingly iterates to achieve brand vision and tone.Occasionally reviews and provides input into the work of outside graphic designers. Evaluates and acquires imaging content from external production artists, designers, vendors, and contractors.Develops, designs, produces compelling marketing materials in print and digital media.Proactively executes projects as outlined by business unit and company goals.Assumes additional responsibilities as assigned
Education:Bachelor’s degree in Fine Art Design, Graphic Design,, Marketing, Communications or related discipline or any equivalent combination of education and experience required
Experience:2+ years’ experience as a production artist preferred2+ years’ experience in creative design requiredGraphic design and production experience within an agency or in-house firm beneficial2+ years’ experience in graphic designPhotography experience
Knowledge, Skills & Abilities:Skilled in proactively communicating relevant project information and status updates to team and managementCapable of independently and proactively executing multiple projects simultaneously within tight deadlinesAccountable for setting own work direction toward specific objectivesProficiency in Adobe Creative Cloud/Suite applications in a Mac environmentProficiency in print and digital productionKnowledge of common design principles, print production and mechanical standards/portfolio requiredAbility to presents and explain ideas to creative manager and marketing department in a confident mannerKnowledge of pre-press and print productionAbility to take initiative and collaborateAbility to deliver high-quality work on schedule or preferably one to three months in advanceStrong layout skills and an experienced eye for color and typographyProficiency in MS Office Word, Excel, Outlook and PowerPointProficiency in Workday (as applicable)Ability to communicate well with the general public and experience in establishing and maintaining an effective working relationship with management, vendors, and co-workersAbility to work in a team environment
Working Conditions/Travel Requirements:Expected to work the necessary time to satisfactorily fulfill job responsibilitiesMust be able to report to work timely and as required by operational/business needsMust be able to work a full-time schedule and work outside of normal business hours when necessarySome travel, both locally and long distances, (including air travel), to worksites, meeting sites, and other locations may be necessary