Cash App
Staff Data Scientist - Marketing
Cash App, San Francisco, California, United States,
Job Description
The Data Science team at Cash App derives valuable insights from our extremely unique datasets and turns those insights into actions that improve the experience for our customers every day. As a Marketing Data Scientist, you will play a critical role in accelerating Cash App’s growth by creating and improving how we measure the impact of all our marketing efforts.
In this role, you’ll be embedded in our Marketing organization and work closely with quantitative finance, marketers, product management as well as other cross-functional partners to help us understand the incrementality of paid marketing initiatives at different network levels, create a validation plan for our mixed marketing model, and explore new opportunities to enable Cash App to become the top provider of primary banking services to our customers.
You will:
Build models to optimize our marketing efforts to ensure our spend has the best possible ROI
Design and analyze A/B experiments to evaluate the impact of marketing campaigns we launch
Analyze large datasets using SQL and scripting languages to surface actionable insights and opportunities to the Marketing product team and other key stakeholders
Partner directly with the Cash App Marketing org to influence their roadmap and define success metrics to understand the impact to business
Approach problems from first principles, using a variety of statistical and mathematical modeling techniques to research and understand customer behavior & segments
Build, forecast, and report on metrics that drive strategy and facilitate decision making for key business initiatives
Write code to effectively process, cleanse, and combine data sources in unique and useful ways, often resulting in curated ETL datasets that are easily used by the broader team
Build and share data visualizations and self-serve dashboards for your partners
Effectively communicate your work with team leads and cross-functional stakeholders on a regular basis
The Data Science team at Cash App derives valuable insights from our extremely unique datasets and turns those insights into actions that improve the experience for our customers every day. As a Marketing Data Scientist, you will play a critical role in accelerating Cash App’s growth by creating and improving how we measure the impact of all our marketing efforts.
In this role, you’ll be embedded in our Marketing organization and work closely with quantitative finance, marketers, product management as well as other cross-functional partners to help us understand the incrementality of paid marketing initiatives at different network levels, create a validation plan for our mixed marketing model, and explore new opportunities to enable Cash App to become the top provider of primary banking services to our customers.
You will:
Build models to optimize our marketing efforts to ensure our spend has the best possible ROI
Design and analyze A/B experiments to evaluate the impact of marketing campaigns we launch
Analyze large datasets using SQL and scripting languages to surface actionable insights and opportunities to the Marketing product team and other key stakeholders
Partner directly with the Cash App Marketing org to influence their roadmap and define success metrics to understand the impact to business
Approach problems from first principles, using a variety of statistical and mathematical modeling techniques to research and understand customer behavior & segments
Build, forecast, and report on metrics that drive strategy and facilitate decision making for key business initiatives
Write code to effectively process, cleanse, and combine data sources in unique and useful ways, often resulting in curated ETL datasets that are easily used by the broader team
Build and share data visualizations and self-serve dashboards for your partners
Effectively communicate your work with team leads and cross-functional stakeholders on a regular basis