Planet Interactive
Marketing Analyst
Planet Interactive, Culver City, California, United States,
Location:
Culver City, CA - RemoteDuration:
~ 1 YearPay:
Up to $52.15/hour DOEBenefits:
Health, Dental, Vision and more
Planet Interactive
is looking for a
Marketing Analyst
to join our well known Fortune 500 client on a 12-month contract! This role is 40 hours per week and will follow a remote work schedule but with an expectation for the candidate to sit close to their Culver City office.
Marketing Analyst Responsibilities:Lead reporting for owned social media channels, covering campaign specific, monthly, and ad hoc reports.Establish and maintain owned social media benchmarks across platforms to evaluate success of campaigns, organic posts, and to identify trends.Track and analyze the performance of creators and third party mentions, establishing benchmarks and providing insights to optimize partnerships and illustrate results.Track and report on brand-related digital conversations as well as broader industry topics.Build and maintain dashboards to visualize digital conversation data, including sentiment analysis and topic modeling through Tableau.Set and evaluate KPIs for digital conversation and search performance.Respond to ad hoc reporting requests, including but not limited to geo-specific topic modeling, audience analysis, and competitor research.Provide insights that drive strategy by analyzing diverse datasets, identifying trends, and offering targeted recommendations.
Marketing Analyst Requirements:2-3+ years' experience focusing on data analytics for organic marketing campaigns (social heavy.)Bachelor's degree.Highly proficient with Excel.Experience with Tableau, SQL, and Python are highly sought after.Experience building presentations in Keynote.An understanding of social analytics and workflows.
Culver City, CA - RemoteDuration:
~ 1 YearPay:
Up to $52.15/hour DOEBenefits:
Health, Dental, Vision and more
Planet Interactive
is looking for a
Marketing Analyst
to join our well known Fortune 500 client on a 12-month contract! This role is 40 hours per week and will follow a remote work schedule but with an expectation for the candidate to sit close to their Culver City office.
Marketing Analyst Responsibilities:Lead reporting for owned social media channels, covering campaign specific, monthly, and ad hoc reports.Establish and maintain owned social media benchmarks across platforms to evaluate success of campaigns, organic posts, and to identify trends.Track and analyze the performance of creators and third party mentions, establishing benchmarks and providing insights to optimize partnerships and illustrate results.Track and report on brand-related digital conversations as well as broader industry topics.Build and maintain dashboards to visualize digital conversation data, including sentiment analysis and topic modeling through Tableau.Set and evaluate KPIs for digital conversation and search performance.Respond to ad hoc reporting requests, including but not limited to geo-specific topic modeling, audience analysis, and competitor research.Provide insights that drive strategy by analyzing diverse datasets, identifying trends, and offering targeted recommendations.
Marketing Analyst Requirements:2-3+ years' experience focusing on data analytics for organic marketing campaigns (social heavy.)Bachelor's degree.Highly proficient with Excel.Experience with Tableau, SQL, and Python are highly sought after.Experience building presentations in Keynote.An understanding of social analytics and workflows.