Director of Marketing

Director of Marketing

SKILLS, KNOWLEDGE AND PERSONAL CHARACTERISTICS:

The Director of Marketing is a key leadership role within our Hawthorne Residential Partners, responsible for developing and executing strategic marketing initiatives that drive occupancy, brand awareness, lead generation, and revenue growth across our portfolio of properties.

SUMMARY OF FUNCTIONS:

This position requires a dynamic and experienced marketing professional with a deep understanding of the multifamily industry, a proven track record of leading successful marketing teams, and the ability to translate corporate goals into actionable marketing strategies. Beyond these skills, the role is expected to embody Hawthorne's Live It culture, characterized by serving people and communities with kindness, leading with a servant's heart, and making memorable moments an integral part of our business approach.

This position reports to the Senior Vice President of Marketing. Work will be performed independently on routine and regular assignments at Hawthorne's corporate office.

ESSENTIAL FUNCTIONS:

Responsibilities include but are not limited to:Strategic LeadershipDevelop and implement comprehensive marketing strategies that align with corporate objectives and support business growth.Lead the marketing team in the creation and execution of marketing plans for individual properties, ensuring alignment with overall brand strategy.Monitor market trends, competitor activities, and industry best practices to inform strategic decisions.Team ManagementLead, mentor, and develop a high-performing marketing team, fostering a collaborative and innovative work environment.Set clear performance goals, conduct regular reviews, and provide ongoing feedback and professional development opportunities.Collaborate with cross-functional teams to ensure marketing initiatives support broader business objectives.Brand ManagementOversee the maintenance of the company's brand identity, ensuring consistency across all marketing channels and materials.Responsible for maintaining our #1 ranking in the Online Reputation Assessment (ORA) score, ensuring that all properties uphold the highest standards in online reputation management.Ensure all marketing efforts effectively communicate the value proposition of the brand and resonate with target audiences.Property Performance & Lead GenerationWork closely with property managers to develop and implement localized marketing strategies that drive leasing, retention, lead generation, and overall property performance.Analyze and optimize marketing initiatives to improve property-level performance, including occupancy rates, lease renewal rates, resident satisfaction, and lead conversion rates.Support new property launches with tailored marketing plans that generate excitement, lease-up velocity, and quality leads.Regularly assess the performance of marketing campaigns and strategies at the property level, making data-driven adjustments to achieve optimal results.Ensure marketing efforts are responsive to the needs of each property, adjusting strategies as market conditions change.Budget ManagementDevelop and manage the marketing budget, ensuring efficient allocation of resources across projects and initiatives.Track and report on the effectiveness of marketing spend, adjusting as necessary to achieve optimal results.Education/Experience and Technical Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field.8+ years of experience in marketing, with at least 3 years in a leadership role within the multifamily industry.Proven track record of developing and executing successful marketing strategies in a multifamily or real estate environment.Experience in managing and mentoring a team of marketing professionals.Additional Information:

Skills

Strong leadership and team management skills with the ability to inspire and motivate others.Excellent communication and presentation skills, with the ability to effectively articulate marketing strategies to senior leadership.Strong analytical skills, with the ability to interpret data and make data-driven decisions.Proficiency in marketing software and tools, including CRM systems, marketing automation platforms, and analytics tools.Personal Attributes

Strategic thinker with a creative approach to problem-solving.Results-oriented with a focus on achieving measurable outcomes.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.Strong attention to detail and commitment to delivering high-quality work.Compensation

Competitive salary and performance-based bonus.Comprehensive benefits package, including health, dental, and retirement plans.Opportunities for professional development and career advancement.

ORGANIZATIONAL RELATIONSHIPS:

The position reports directly to the Senior Vice President of Marketing.

ATTENDANCE/TRAVEL REQUIREMENTS:

The standard business hours for this position are 8am to 5pm Monday through Friday. This position is exempt from overtime and may entail working hours as needed to perform the position requirements satisfactorily. Overnight travel may be required.

Transportation:

Must have a reliable vehicle to fulfill all the job's functions. Must have proof of liability insurance for same. Bondable and valid driver's license required.

SUPERVISORY RESPONSIBILITIES:

Yes

FLSA STATUS : Exempt

PHYSICAL DEMANDS:

Must be able to perform the physical functions of the position, which may include but are not limited to: Must be able to see, hear, talk, sit, stand, walk, reach, climb, stoop, kneel and crouch.

COMMUNICATION:

Must be able to communicate effectively both verbally and in written form with Senior Leadership team, Regional Managers, corporate team members, and outside vendors etc.

LANGUAGE SKILLS:

Ability to read, write and verbally communicate in English.

WORKING ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REASONING ABILITY : Must be able to apply principles of logical thinking to define problems, collect pertinent data, establish facts, draw valid conclusions and initiate appropriate course of action.

MATHEMATICAL SKILLS:

The position requires the ability to perform advanced business mathematical functions.

COMPUTER SKILLS : Microsoft Word, Microsoft Outlook, Microsoft Excel, Yardi Voyager knowledge preferred.

PRE-EMPLOYMENT TESTING:

Successfully complete pre-employment psychological and basic skills exam, including interest patterns. Pass drug test and background check requirements.

PERSONAL APPEARANCE:

Dress, grooming and personal cleanliness standards contribute to the business image of Hawthorne Residential Partners. During business hours or when representing the company, you are expected to present a clean, neat and tasteful appearance. Refer to Employee Handbook for complete Personal Appearance Guidelines.