McKinsey & Company
Director, Brand Marketing Content
McKinsey & Company, Chicago, Illinois, United States, 60290
CommunicationsDirector, Brand Marketing ContentJob ID: 90890You will lead McKinsey's global content and storytelling strategy, planning, and operations, ensuring we share the best stories of our people in action, our client impact and capabilities, and our firm's positive societal impact.Who You'll Work WithThis is an exceptional opportunity to leave your mark at McKinsey & Company, a global leader committed to driving sustainable and inclusive growth. As the Director of Brand Marketing Content, you will play a crucial role in helping to shape our reputation and strengthen client development. This position leads a global team of creative professionals, with responsibility for multiple programs: McKinsey's brand content strategy and operations, brand news and copy production, organic social media, and client impact storytelling. This role is pivotal in elevating our brand presence and reputation globally, by creating and sharing compelling content about our people, our innovation, and how we deliver on our mission to create positive, enduring change.
What You'll DoIn this role, you will lead McKinsey's global content and storytelling strategy, planning, and operations, ensuring we share the best stories of our people in action, our client impact and capabilities, and our firm's positive societal impact. You'll take a data-driven approach to consider needs of our audience, and you'll drive innovation across our content mix, use of formats, channels, and tone. You'll set the agenda for our broader marketing content approach and partner on our flagship global campaigns, working to enhance market presence, positively shape familiarity and consideration of McKinsey, and drive growth. You'll also lead the brand news and copy program, which acts as the editorial engine for the New at McKinsey blog, marketing pages across McKinsey.com, campaign content, some social media posts, and client reference stories. In addition, you'll ensure that all content reflects McKinsey's commitment to sustainable inclusive growth and resonates with target audiences. You'll also be tasked with adapting and innovating content formats and lengths based on audience insights and our content agenda. In this role, you'll direct McKinsey's organic social media program, including colleague social media activation. Together with the team, you'll lead on the strategy across social media platforms, with a focus on the content agenda on those platforms, and drive all innovation efforts in our organic social program. You will also lead our social measurement strategy, ensuring we are increasing engagement with our audience and amplifying content expressing key messages. You'll be responsible for directing client impact storytelling, partnering with firm leaders to ensure we are telling our best stories of client impact and crafting narratives that highlight our client successes and the transformative impact of our work. You'll also drive continued innovation around how and where these stories are told, taking a data-driven approach to improve the pipeline and performance. Furthermore, you'll lead efforts to engage colleagues around our firm in our brand content agenda. This includes McKinsey partners, as well as our broader Reach and Engage (marketing and communications) function, where you will build deep and collaborative relationships with each of our practice areas (i.e., technology, marketing, banking, etc.) as well as across regions. Key functions of the role include crafting and executing global brand marketing strategies to elevate McKinsey's reputation and visibility; ensuring consistent brand messaging across all platforms through effective collaboration with cross-functional teams; managing the production of diverse marketing content and oversee the company's social media engagements; analyzing market trends to identify brand growth opportunities and develop influencer marketing campaigns; monitoring marketing campaign effectiveness, making strategic adjustments as needed to achieve objectives.
Qualifications
Minimum of ten years in content development, strategic and creative communications, social media, and brand leadership on a global scaleDemonstrated expertise in external corporate communications, including social media, media relations, events coverage, and agency managementProven leadership of a diverse and inclusive team of communications professionalsStrong collaboration skills, with a history of working effectively with executives and clients to develop impactful contentExceptional writing, editing, and storytelling abilities, across print, digital, and video formats, and including long form as well as effective ad copyExperience leading internal cultural change initiativesExpertise in launching communications strategies that boost visibility and credibilityExcellent project management skills, capable of managing multiple projects simultaneouslyA passion for storytelling and a commitment to making a positive global impactAnalytical acumen, with a knack for using data to optimize content effectiveness
Apply NowApply Later
FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
Certain US jurisdictions require McKinsey & Company to include a reasonable estimate of the salary or hourly range for this role.For new joiners for this role in the United States, including all office locations where the job may be performed, a reasonable estimated rangeis $196,000 - $262,000 -to help you understand what you can expect. This reflects our best estimate of the lowest to highest[salary/hourly wages] for this role at the time of this posting, ensuring you have a clear picture right from the start, though it's importantto remember that actual salaries may vary. Factors like your office location, your unique blend of experience and skills, start date and our currentorganizational needs all play a part in determining the final figure. Certain roles are also eligible for bonuses, subject to McKinsey's discretionand based on factors such as individual and/or organizational performance.
Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families.This includes medical, mental health, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement contributions program, financial guidance,and paid time off.
FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional detailsregarding our global EEO policy and diversity initiatives, please visit ourMcKinsey Careers andDiversity & Inclusion sites.
Job Skill Group - CSSA
Job Skill Code - DC - Director of Communications
Function - Firm Administration;Marketing & Sales
Industry - Financial Services;Media & Entertainment;Telecommunications
Post to LinkedIn - Yes
Posted to LinkedIn Date - Wed Sep 06 00:00:00 GMT 2023
LinkedIn Posting City - New York
LinkedIn Posting State/Province - New York
LinkedIn Posting Country - United States
LinkedIn Job Title - Director, Brand Marketing Content
LinkedIn Function - Marketing;Public Relations;Writing / Editing
LinkedIn Industry - Marketing and Advertising;Public Relations and Communications;Publishing
LinkedIn Seniority Level - Director
What You'll DoIn this role, you will lead McKinsey's global content and storytelling strategy, planning, and operations, ensuring we share the best stories of our people in action, our client impact and capabilities, and our firm's positive societal impact. You'll take a data-driven approach to consider needs of our audience, and you'll drive innovation across our content mix, use of formats, channels, and tone. You'll set the agenda for our broader marketing content approach and partner on our flagship global campaigns, working to enhance market presence, positively shape familiarity and consideration of McKinsey, and drive growth. You'll also lead the brand news and copy program, which acts as the editorial engine for the New at McKinsey blog, marketing pages across McKinsey.com, campaign content, some social media posts, and client reference stories. In addition, you'll ensure that all content reflects McKinsey's commitment to sustainable inclusive growth and resonates with target audiences. You'll also be tasked with adapting and innovating content formats and lengths based on audience insights and our content agenda. In this role, you'll direct McKinsey's organic social media program, including colleague social media activation. Together with the team, you'll lead on the strategy across social media platforms, with a focus on the content agenda on those platforms, and drive all innovation efforts in our organic social program. You will also lead our social measurement strategy, ensuring we are increasing engagement with our audience and amplifying content expressing key messages. You'll be responsible for directing client impact storytelling, partnering with firm leaders to ensure we are telling our best stories of client impact and crafting narratives that highlight our client successes and the transformative impact of our work. You'll also drive continued innovation around how and where these stories are told, taking a data-driven approach to improve the pipeline and performance. Furthermore, you'll lead efforts to engage colleagues around our firm in our brand content agenda. This includes McKinsey partners, as well as our broader Reach and Engage (marketing and communications) function, where you will build deep and collaborative relationships with each of our practice areas (i.e., technology, marketing, banking, etc.) as well as across regions. Key functions of the role include crafting and executing global brand marketing strategies to elevate McKinsey's reputation and visibility; ensuring consistent brand messaging across all platforms through effective collaboration with cross-functional teams; managing the production of diverse marketing content and oversee the company's social media engagements; analyzing market trends to identify brand growth opportunities and develop influencer marketing campaigns; monitoring marketing campaign effectiveness, making strategic adjustments as needed to achieve objectives.
Qualifications
Minimum of ten years in content development, strategic and creative communications, social media, and brand leadership on a global scaleDemonstrated expertise in external corporate communications, including social media, media relations, events coverage, and agency managementProven leadership of a diverse and inclusive team of communications professionalsStrong collaboration skills, with a history of working effectively with executives and clients to develop impactful contentExceptional writing, editing, and storytelling abilities, across print, digital, and video formats, and including long form as well as effective ad copyExperience leading internal cultural change initiativesExpertise in launching communications strategies that boost visibility and credibilityExcellent project management skills, capable of managing multiple projects simultaneouslyA passion for storytelling and a commitment to making a positive global impactAnalytical acumen, with a knack for using data to optimize content effectiveness
Apply NowApply Later
FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
Certain US jurisdictions require McKinsey & Company to include a reasonable estimate of the salary or hourly range for this role.For new joiners for this role in the United States, including all office locations where the job may be performed, a reasonable estimated rangeis $196,000 - $262,000 -to help you understand what you can expect. This reflects our best estimate of the lowest to highest[salary/hourly wages] for this role at the time of this posting, ensuring you have a clear picture right from the start, though it's importantto remember that actual salaries may vary. Factors like your office location, your unique blend of experience and skills, start date and our currentorganizational needs all play a part in determining the final figure. Certain roles are also eligible for bonuses, subject to McKinsey's discretionand based on factors such as individual and/or organizational performance.
Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families.This includes medical, mental health, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement contributions program, financial guidance,and paid time off.
FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional detailsregarding our global EEO policy and diversity initiatives, please visit ourMcKinsey Careers andDiversity & Inclusion sites.
Job Skill Group - CSSA
Job Skill Code - DC - Director of Communications
Function - Firm Administration;Marketing & Sales
Industry - Financial Services;Media & Entertainment;Telecommunications
Post to LinkedIn - Yes
Posted to LinkedIn Date - Wed Sep 06 00:00:00 GMT 2023
LinkedIn Posting City - New York
LinkedIn Posting State/Province - New York
LinkedIn Posting Country - United States
LinkedIn Job Title - Director, Brand Marketing Content
LinkedIn Function - Marketing;Public Relations;Writing / Editing
LinkedIn Industry - Marketing and Advertising;Public Relations and Communications;Publishing
LinkedIn Seniority Level - Director