Mattel, Inc.and Subsidiaries
Associate Manager, Global Brand Marketing - Barbie
Mattel, Inc.and Subsidiaries, El Segundo, California, United States, 90245
Posting Title Associate Manager, Global Brand Marketing - BarbieRequisition Number R229914Company Mattel Sales Corp.Location El Segundo, CaliforniaAddress 333 Continental BlvdZip Code 90245Job Category Marketing
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.The Opportunity:The Associate Manager, Global Barbie Brand Marketing will be working on the Global Barbie Brand Team. They will assist with setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Manager and cross-functional teams, the Global Associate Marketing Manager will ensure that the brand has exceptional marketing support,
creating unique and strategic products and programs
within budgets
that can be maximized across global retail and ecommerce .Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and adaptive capacity. Strong interpersonal and relationship management skills is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and be a strong executer.What Your Impact Will Be:Ensure all brand marketing projects are supported by business strategy, objectives and insightsAssist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of businessWork closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer InsightsCreate unique retailer exclusive products and campaignsCommunicate regularly with regional teams and lines of business to ensure needs are being metPrepare for and deliver presentations that convey a strategic message to large audiencesPresent with confidence to drive brand strategy and productsBrief and develop marketing assetsHelp develop global marketing campaigns for execution at a local levelMonitor key trends, brands and competitors' performance in all marketsLead global business reporting and analysisWork with other Mattel Global Brand teams to continuously share plans and establish 'best practices' around the worldAct as point of contact for brand inquiries and dissemination of brand information and assetsTake initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutionsWhat We're Looking For:5+ years (2 years with MBA) experience in marketing, preferably in product developmentExperience with company/product/marketing that is rooted in consumer trendsThorough understanding of marketing mix and KPIsExperience analyzing data and managing financialsAbility to synthesize data and pull insights to create recommendationsStrong skills presenting in front of large groupsHighly organized, independent and detail oriented with strong follow up skillsStrong time management, planning and project execution skillsExcellent written and verbal communication skillsStrong interpersonal skills with the ability to build solid collaborative relationshipsStrong PowerPoint creation and presentation skills, proficiency in Outlook, Word and ExcelMust be comfortable working in a demanding, challenging, and dynamic environment with a knack for embracing ambiguity and change, while focusing on solutions and best paths forwardThe annual base salary range for this position is between $115,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.Don't meet every single requirement?At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.Our Approach to Flexible Work:We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.Who We Are:Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.
Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.Videos to watch:The Culture at MattelMattel Investor Highlights
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.The Opportunity:The Associate Manager, Global Barbie Brand Marketing will be working on the Global Barbie Brand Team. They will assist with setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Manager and cross-functional teams, the Global Associate Marketing Manager will ensure that the brand has exceptional marketing support,
creating unique and strategic products and programs
within budgets
that can be maximized across global retail and ecommerce .Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and adaptive capacity. Strong interpersonal and relationship management skills is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and be a strong executer.What Your Impact Will Be:Ensure all brand marketing projects are supported by business strategy, objectives and insightsAssist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of businessWork closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer InsightsCreate unique retailer exclusive products and campaignsCommunicate regularly with regional teams and lines of business to ensure needs are being metPrepare for and deliver presentations that convey a strategic message to large audiencesPresent with confidence to drive brand strategy and productsBrief and develop marketing assetsHelp develop global marketing campaigns for execution at a local levelMonitor key trends, brands and competitors' performance in all marketsLead global business reporting and analysisWork with other Mattel Global Brand teams to continuously share plans and establish 'best practices' around the worldAct as point of contact for brand inquiries and dissemination of brand information and assetsTake initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutionsWhat We're Looking For:5+ years (2 years with MBA) experience in marketing, preferably in product developmentExperience with company/product/marketing that is rooted in consumer trendsThorough understanding of marketing mix and KPIsExperience analyzing data and managing financialsAbility to synthesize data and pull insights to create recommendationsStrong skills presenting in front of large groupsHighly organized, independent and detail oriented with strong follow up skillsStrong time management, planning and project execution skillsExcellent written and verbal communication skillsStrong interpersonal skills with the ability to build solid collaborative relationshipsStrong PowerPoint creation and presentation skills, proficiency in Outlook, Word and ExcelMust be comfortable working in a demanding, challenging, and dynamic environment with a knack for embracing ambiguity and change, while focusing on solutions and best paths forwardThe annual base salary range for this position is between $115,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.Don't meet every single requirement?At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.Our Approach to Flexible Work:We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.Who We Are:Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.
Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.Videos to watch:The Culture at MattelMattel Investor Highlights