Crossway
Online Advertising Coordinator
Crossway, Wheaton, Illinois, United States, 60189
Title : Online Advertising CoordinatorReports to:
Director of Advertising and MerchandisingGeneral Description of Responsibilities :The Online Advertising Coordinator reports to the Director of Advertising and Merchandising and is responsible for executing on Crossway's online advertising efforts across Google, Facebook, Twitter, YouTube, Instagram, podcasts, print, and sponsored content. This position also includes tracking budgets and collecting and analyzing campaign performance metrics to make data-informed decisions.Specific Responsibilities :Execute on Crossway's pay-per-click (PPC) advertising efforts on various platforms, including Google, Facebook, Instagram, YouTube, and TwitterOversee the day-to-day operations of advertising campaigns, monitoring performance, optimizing campaigns, and providing strategic input for future campaignsResearch and help to execute podcast sponsorship opportunities catered to listener bases that overlap with Crossway's core audienceWork with the Director of Advertising and Merchandising to strengthen and refine Crossway's overarching advertising process, helping to develop more robust and transparent systems for planning, executing, and reporting on all campaignsAggregate, analyze, and report on performance metrics related to all advertising campaigns, helping to shape Crossway's advertising strategy with data-informed analysis and insightsOther tasks as assigned by the Director of Advertising and MerchandisingPosition Requirements:A college degree or equivalent professional work experienceExperience with advertising via Google Ads strongly preferredExperience with online advertising via various social media platforms (Facebook, Instagram, Twitter, etc.) strongly preferredPassion for excellence and attention to detailSkilled in strategic thinking and able to analyze and interpret dataHighly organized, self-motivated, and good interpersonal skillsPublishing Ministry Commitment :Commitment to the Crossway publishing ministry and vision, as summarized in the following statement of purpose: By God's grace: (a) to bring men, women, and children to Christ as their Lord and Savior; (b) to help individual Christians and the church grow in knowledge and understanding of the Bible and the Christian life; (c) to bear witness to God's Truth, Beauty, and Righteousness, and the Lordship of Christ in every area of life; and (d) to glorify our Lord and Savior Jesus Christ in every way.Personal Qualities :A love for God's Word and His church. Committed to an evangelical, historic Reformation understanding of the Bible, the gospel, and Christian doctrine. A genuine faith in Jesus Christ as one's Lord and Savior, and active participation in a local church. Pleasing personal demeanor with a willing, servant's heart. Creative, energetic, organized, timely, excellence in execution.Benefit Program :Comprehensive medical and dental plan.Life insurance.Paid vacation and holidays.Retirement Plan.Salary :Competitive salary based on previous work experience, education, acquired skills, and established relationships. Salary commensurate with current standards for comparable positions and responsibilities within publishing and other leading not-for-profit ministries. Compensation reviewed and evaluated annually by the Executive Compensation Committee (ECC) of the Crossway Board of Directors.
Director of Advertising and MerchandisingGeneral Description of Responsibilities :The Online Advertising Coordinator reports to the Director of Advertising and Merchandising and is responsible for executing on Crossway's online advertising efforts across Google, Facebook, Twitter, YouTube, Instagram, podcasts, print, and sponsored content. This position also includes tracking budgets and collecting and analyzing campaign performance metrics to make data-informed decisions.Specific Responsibilities :Execute on Crossway's pay-per-click (PPC) advertising efforts on various platforms, including Google, Facebook, Instagram, YouTube, and TwitterOversee the day-to-day operations of advertising campaigns, monitoring performance, optimizing campaigns, and providing strategic input for future campaignsResearch and help to execute podcast sponsorship opportunities catered to listener bases that overlap with Crossway's core audienceWork with the Director of Advertising and Merchandising to strengthen and refine Crossway's overarching advertising process, helping to develop more robust and transparent systems for planning, executing, and reporting on all campaignsAggregate, analyze, and report on performance metrics related to all advertising campaigns, helping to shape Crossway's advertising strategy with data-informed analysis and insightsOther tasks as assigned by the Director of Advertising and MerchandisingPosition Requirements:A college degree or equivalent professional work experienceExperience with advertising via Google Ads strongly preferredExperience with online advertising via various social media platforms (Facebook, Instagram, Twitter, etc.) strongly preferredPassion for excellence and attention to detailSkilled in strategic thinking and able to analyze and interpret dataHighly organized, self-motivated, and good interpersonal skillsPublishing Ministry Commitment :Commitment to the Crossway publishing ministry and vision, as summarized in the following statement of purpose: By God's grace: (a) to bring men, women, and children to Christ as their Lord and Savior; (b) to help individual Christians and the church grow in knowledge and understanding of the Bible and the Christian life; (c) to bear witness to God's Truth, Beauty, and Righteousness, and the Lordship of Christ in every area of life; and (d) to glorify our Lord and Savior Jesus Christ in every way.Personal Qualities :A love for God's Word and His church. Committed to an evangelical, historic Reformation understanding of the Bible, the gospel, and Christian doctrine. A genuine faith in Jesus Christ as one's Lord and Savior, and active participation in a local church. Pleasing personal demeanor with a willing, servant's heart. Creative, energetic, organized, timely, excellence in execution.Benefit Program :Comprehensive medical and dental plan.Life insurance.Paid vacation and holidays.Retirement Plan.Salary :Competitive salary based on previous work experience, education, acquired skills, and established relationships. Salary commensurate with current standards for comparable positions and responsibilities within publishing and other leading not-for-profit ministries. Compensation reviewed and evaluated annually by the Executive Compensation Committee (ECC) of the Crossway Board of Directors.