Ruder Finn
Vice President of Multicultural Communications, Relate, Ruder Finn
Ruder Finn, Austin, Texas, us, 78716
Ruder Finn is in search of a Vice President of Multicultural Communications to join our Relate team. At Relate, we bring together people, purpose, and policy! We collaborate with businesses, governments, and NGOs to create and implement programs and communications that resonate with key audiences on topics like environmental sustainability, social impact, diversity, equity, and inclusion (DEI), environmental, social, and governance (ESG), advocacy, and public affairs.
The ideal candidate should possess extensive experience pertaining to community impact, sustainability, diversity, equity, and inclusion, alongside a proven track record of designing communication strategies tailored to culturally diverse audiences. This individual should demonstrate a passion for spearheading diverse and innovative communication initiatives in collaboration with marketing, digital, and social teams, employing an all-encompassing approach. Exceptional written and verbal communication skills are essential, along with the ability to juggle multiple tasks, delegate effectively and provide seasoned counsel. Familiarity with best communication practices and the capacity to advise executive-level clients while leading the execution of related projects is crucial. Moreover, they should possess a natural aptitude for cultivating and nurturing strong client and interpersonal relationships. The individual should have experience with supporting diverse audiences, including but not limited to Hispanic, Black, AAPI, Rural, Native American, LGBTQIA+ communities.
Key Responsibilities
Develop and implement integrated communication strategies and plans that align with the client's goals, brand identity, and valuesContribute to the development of IMulticulturalEI communications strategies that activate awareness, drive innovation, connect with diverse audiences, and enhance brand engagementAct as primary client contact; continually foster client-agency relationship to build trust and become a valuable resource to clientsProactively generate new business opportunities and actively contribute to new business brainstorms and the RFP processWork in collaboration with different teams across the organization to provide culturally relevant insights to identify key opportunities to reach and connect with diverse communitiesConduct research and analysis on the client's industry, market, competitors, and target audiences to identify the best tactics and key messaging to reach and influence multicultural audiencesDevelop and present persuasive and culturally appropriate stories, perspectives, and messages that highlight the client's products, services, initiatives, or achievementsServe as the expert leader on client teams, demonstrating industry or media-driven knowledge that directly and indirectly affects the clientDeliver an excellent level of client service by articulating client media relations needs to senior managers, updating on media relations project status and priorities, and ensuring seamless workflow and communication among all team membersIdentify and anticipate potential issues or crises, and develop/execute appropriate responseDevelop and maintain strong relationships with diverse-owned, diverse-reaching, and multicultural media partnersStay updated on the latest trends, developments, and best practices in multicultural communications, as well as the client's industry and marketQualifications
A bachelor's degree or higher in public relations, communications, journalism, marketing, or a related fieldAt least eight (8) years of experience in public relations, with a focus on multicultural or diversity, equity and inclusion (DE&I) communicationsProven track record of leading and executing successful and impactful campaigns or integrated planning/programming for multicultural clients or audiencesExcellent written and verbal communication skills, with the ability to craft and deliver persuasive and engaging messages for different media formats and audiencesStrong media relations skills, with an extensive network of contacts and relationships with multicultural media and influencersCreative and strategic thinking skills, with the ability to develop and implement innovative and effective public relations solutionsAbility to motivate, inspire, and develop a team of multicultural public relations professionalsCultural competence and sensitivity, with the ability to understand and respect the diverse perspectives, values, and needs of multicultural clients and audiencesAnalytical and problem-solving skills, with the ability to measure and evaluate the results and outcomes of campaigns, and to address and resolve any public relations issues or crisesPassion and enthusiasm for multicultural communications, with a commitment to advancing DE&I efforts in societyBilingual (Spanish-Speaking) is preferred but not requiredBenefits & More
You will receive a competitive base salary and bonus opportunityYou can also enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, and 401k (match) plan.Monthly allowance for cell phone, office equipment, etc.Generous PTO policy with paid maternity/paternity leaveTransit benefitsProfessional learning and development opportunitiesWorkplace flexibilityOn-site and off-site social gatherings
Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
The ideal candidate should possess extensive experience pertaining to community impact, sustainability, diversity, equity, and inclusion, alongside a proven track record of designing communication strategies tailored to culturally diverse audiences. This individual should demonstrate a passion for spearheading diverse and innovative communication initiatives in collaboration with marketing, digital, and social teams, employing an all-encompassing approach. Exceptional written and verbal communication skills are essential, along with the ability to juggle multiple tasks, delegate effectively and provide seasoned counsel. Familiarity with best communication practices and the capacity to advise executive-level clients while leading the execution of related projects is crucial. Moreover, they should possess a natural aptitude for cultivating and nurturing strong client and interpersonal relationships. The individual should have experience with supporting diverse audiences, including but not limited to Hispanic, Black, AAPI, Rural, Native American, LGBTQIA+ communities.
Key Responsibilities
Develop and implement integrated communication strategies and plans that align with the client's goals, brand identity, and valuesContribute to the development of IMulticulturalEI communications strategies that activate awareness, drive innovation, connect with diverse audiences, and enhance brand engagementAct as primary client contact; continually foster client-agency relationship to build trust and become a valuable resource to clientsProactively generate new business opportunities and actively contribute to new business brainstorms and the RFP processWork in collaboration with different teams across the organization to provide culturally relevant insights to identify key opportunities to reach and connect with diverse communitiesConduct research and analysis on the client's industry, market, competitors, and target audiences to identify the best tactics and key messaging to reach and influence multicultural audiencesDevelop and present persuasive and culturally appropriate stories, perspectives, and messages that highlight the client's products, services, initiatives, or achievementsServe as the expert leader on client teams, demonstrating industry or media-driven knowledge that directly and indirectly affects the clientDeliver an excellent level of client service by articulating client media relations needs to senior managers, updating on media relations project status and priorities, and ensuring seamless workflow and communication among all team membersIdentify and anticipate potential issues or crises, and develop/execute appropriate responseDevelop and maintain strong relationships with diverse-owned, diverse-reaching, and multicultural media partnersStay updated on the latest trends, developments, and best practices in multicultural communications, as well as the client's industry and marketQualifications
A bachelor's degree or higher in public relations, communications, journalism, marketing, or a related fieldAt least eight (8) years of experience in public relations, with a focus on multicultural or diversity, equity and inclusion (DE&I) communicationsProven track record of leading and executing successful and impactful campaigns or integrated planning/programming for multicultural clients or audiencesExcellent written and verbal communication skills, with the ability to craft and deliver persuasive and engaging messages for different media formats and audiencesStrong media relations skills, with an extensive network of contacts and relationships with multicultural media and influencersCreative and strategic thinking skills, with the ability to develop and implement innovative and effective public relations solutionsAbility to motivate, inspire, and develop a team of multicultural public relations professionalsCultural competence and sensitivity, with the ability to understand and respect the diverse perspectives, values, and needs of multicultural clients and audiencesAnalytical and problem-solving skills, with the ability to measure and evaluate the results and outcomes of campaigns, and to address and resolve any public relations issues or crisesPassion and enthusiasm for multicultural communications, with a commitment to advancing DE&I efforts in societyBilingual (Spanish-Speaking) is preferred but not requiredBenefits & More
You will receive a competitive base salary and bonus opportunityYou can also enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, and 401k (match) plan.Monthly allowance for cell phone, office equipment, etc.Generous PTO policy with paid maternity/paternity leaveTransit benefitsProfessional learning and development opportunitiesWorkplace flexibilityOn-site and off-site social gatherings
Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.