Life Fitness
Partnerships & Performance Segment Marketing Manager
Life Fitness, Rosemont, Illinois, United States,
Join us as we empower the world to work out, creating healthier lives together.
About the Opportunity:
In this newly created role, the
Partnerships & Performance Marketing Manager
at Life Fitness will be responsible for developing, managing, and optimizing strategic partnerships that drive branding initiatives and company growth. The initial focus will be on the (1) performance and (2) hospitality segments where the halo effect has a direct impact on the main strategic segments (health clubs, athletics, military, education and MUH). This role involves working closely with key stakeholders, internally and externally, to identify opportunities, implement partnerships, and monitor their effectiveness.
**this is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid
Life Fitness' Partnerships & Performance Marketing Manager will bring a proven track record of building and executing on a results-based partnership strategy. What our Partnerships & Performance Marketing Manager will be responsible for:
Strategic Planning:
Develop and execute a strategic plan for partnership growth and development.Stay informed about industry trends and competitive landscape to identify new opportunities for partnerships.Work closely with internal teams, including Brand, Marketing, Sales, Legal, Finance and Product Development, to align partnership strategies with overall business objectives.Coordinate with partners to ensure the successful execution of joint initiatives and campaigns.Develop partnership content strategies to achieve business goals within the strategic segments of growthPartnership Development:
Identify and pursue new partnership opportunities that align with the company's strategic goals.Build and maintain strong relationships with existing and potential partners.Negotiate and finalize partnership agreements to ensure mutually beneficial outcomes.Address and resolve any issues or challenges that arise within partnerships.Provide solutions and recommendations to improve partnership performance.Brand Performance Optimization:
Manage global brand partnership budget and maximize ROIDevelop and implement strategies to optimize performance and achieve business objectives.Track and analyze partnership performance data to assess impact and ROI.Monitor the performance of each partnerships on a quarterly basis using key performance indicators (KPIs) and metrics.Provide regular reports and insights to stakeholders (C-suite/direct reports) on partnership performance.Project Management:
Oversee the execution of partnership projects, ensuring they are delivered on time, within scope, and within budget.Manage project timelines, resources, and communications to ensure successful outcomes.
What we're looking for in our Brand Partnerships Manager (Qualifications):
Education:
Bachelor's degree in Business Administration, Marketing, or a related field. Advanced degree preferred.
Experience:
Minimum of 5 years of experience in brand partnership management with proven track record of partnerships building and contacts within sports / fitness industries
Skills:
Strong analytical skills with the ability to interpret data and generate actionable insights.Excellent negotiation, communication, and interpersonal skills.Proven ability to manage multiple projects and priorities in a fast-paced environment.Strong understanding of marketing, sales, and business development; prior experience in a B2B organization strongly preferred
Attributes:
Strategic thinker with a proactive approach to problem-solving.Results-oriented with a track record of meeting or exceeding performance targets.Ability to build and maintain relationships with diverse stakeholders.
Want to take the next step in your career?
Life Fitness takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.
Life Fitness is an affirmative action-equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through "@lifefitness.com" or "@indoorcycling.com" domain email addresses or "lifefitness@myworkday.com" for U.S. opportunities.
Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
About the Opportunity:
In this newly created role, the
Partnerships & Performance Marketing Manager
at Life Fitness will be responsible for developing, managing, and optimizing strategic partnerships that drive branding initiatives and company growth. The initial focus will be on the (1) performance and (2) hospitality segments where the halo effect has a direct impact on the main strategic segments (health clubs, athletics, military, education and MUH). This role involves working closely with key stakeholders, internally and externally, to identify opportunities, implement partnerships, and monitor their effectiveness.
**this is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid
Life Fitness' Partnerships & Performance Marketing Manager will bring a proven track record of building and executing on a results-based partnership strategy. What our Partnerships & Performance Marketing Manager will be responsible for:
Strategic Planning:
Develop and execute a strategic plan for partnership growth and development.Stay informed about industry trends and competitive landscape to identify new opportunities for partnerships.Work closely with internal teams, including Brand, Marketing, Sales, Legal, Finance and Product Development, to align partnership strategies with overall business objectives.Coordinate with partners to ensure the successful execution of joint initiatives and campaigns.Develop partnership content strategies to achieve business goals within the strategic segments of growthPartnership Development:
Identify and pursue new partnership opportunities that align with the company's strategic goals.Build and maintain strong relationships with existing and potential partners.Negotiate and finalize partnership agreements to ensure mutually beneficial outcomes.Address and resolve any issues or challenges that arise within partnerships.Provide solutions and recommendations to improve partnership performance.Brand Performance Optimization:
Manage global brand partnership budget and maximize ROIDevelop and implement strategies to optimize performance and achieve business objectives.Track and analyze partnership performance data to assess impact and ROI.Monitor the performance of each partnerships on a quarterly basis using key performance indicators (KPIs) and metrics.Provide regular reports and insights to stakeholders (C-suite/direct reports) on partnership performance.Project Management:
Oversee the execution of partnership projects, ensuring they are delivered on time, within scope, and within budget.Manage project timelines, resources, and communications to ensure successful outcomes.
What we're looking for in our Brand Partnerships Manager (Qualifications):
Education:
Bachelor's degree in Business Administration, Marketing, or a related field. Advanced degree preferred.
Experience:
Minimum of 5 years of experience in brand partnership management with proven track record of partnerships building and contacts within sports / fitness industries
Skills:
Strong analytical skills with the ability to interpret data and generate actionable insights.Excellent negotiation, communication, and interpersonal skills.Proven ability to manage multiple projects and priorities in a fast-paced environment.Strong understanding of marketing, sales, and business development; prior experience in a B2B organization strongly preferred
Attributes:
Strategic thinker with a proactive approach to problem-solving.Results-oriented with a track record of meeting or exceeding performance targets.Ability to build and maintain relationships with diverse stakeholders.
Want to take the next step in your career?
Life Fitness takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.
Life Fitness is an affirmative action-equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through "@lifefitness.com" or "@indoorcycling.com" domain email addresses or "lifefitness@myworkday.com" for U.S. opportunities.
Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.