New York Life
Solutions Marketing Manager
New York Life, New York, New York, us, 10261
Job Requisition ID: [[id]]
Location Designation: [[cust_rolelocationdesignation]]
New York Life is seeking a highly qualified individual as a Solutions Marketing Manager for its various product lines – such as Life Insurance, individual disability insurance (IDI), wealth management, etc.. This role will be responsible for helping craft the messaging and positioning of various NYL product solutions, supporting the creation of content, developing marketing campaigns, marketing collateral, and supporting new product launches. This role will interact with other marketing leads, the agency sales strategy and sales distribution teams to educate, inform, and encourage the adoption of agent-based marketing programs, resources, initiatives, and tactics to enable sales growth and support agent productivity, as well as meeting client needs. This position will report up through Corporate Marketing but will work closely with product and sales teams that collaborate with marketing.
Key Responsibilities
Manage the development of compelling content and marketing materials that describes the solution’s ability to meet consumer needs, creating consumer facing, external messages and assets focused on key market segments identified for the product category, buyer personas and buying stages. Develops creative briefs to support the development of high priority/high impact content.
Supports the development of core messaging.
Handle editorial and content production activities and processes as well as content maintenance
Assists in the creation and cultivation of internal marketing and sales assets, and marketing campaigns.
Interact with product teams and cross-functional marketing teams to support and develop the product positioning strategy, messaging, and differentiation.
Work closely with the agency sales distribution team and ensure alignment between the product value proposition and sales positioning strategies.
Provide additional marketing support as needed
Skills
Ability to navigate across multiple functions to establish buy-in and sign-off
Communicate effectively to motivate, convince, and influence people
Strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
Innovative and creative mindset for initiating new ideas
Excellent written and verbal communication skills
Understanding of consumer needs and implications to business strategies, with ability to interact with sales teams
Ability to multi-task and succeed in a fast-paced, deadline-driven environment
Results-oriented with strong attention to detail and problem-solving skills
Strong planning, project management skills
Ability to develop, create and identify needed marketing collateral
Experience
3-5 years of product or financial services marketing experience
Relevant experience creating, developing, and implementing successful marketing plans
Education
Bachelor’s degree is required, preferably in business, marketing, or related field
Pay Transparency
Salary Range: [[cust_salaryRangePosting]]
Overtime eligible: [[customString6]]
Discretionary bonus eligible: [[cust_merit]]
Sales bonus eligible: [[stockPackage]]
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click here (https://performancemanager8.successfactors.com/doc/custom/NYLPRD/6338_0524%20HR%20Talent%20Acquisition%20Employee%20Benefits%20PDF_NYL_FINAL.pdf) to discover more about our comprehensive benefit options or visit ourNYL Benefits Site (https://nylbenefits.com/) .
Our Diversity Promise
We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.Click here (https://www.newyorklife.com/newsroom/diversity-and-inclusion-awards) to learn more about how we have been recognized for our leadership.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation (http://www.newyorklife.com/foundation) . We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit theCareers (https://www.newyorklife.com/about/careers/) page of www.NewYorkLife.com .
Job Requisition ID: [[id]]
#LI-SA1
Location Designation: [[cust_rolelocationdesignation]]
New York Life is seeking a highly qualified individual as a Solutions Marketing Manager for its various product lines – such as Life Insurance, individual disability insurance (IDI), wealth management, etc.. This role will be responsible for helping craft the messaging and positioning of various NYL product solutions, supporting the creation of content, developing marketing campaigns, marketing collateral, and supporting new product launches. This role will interact with other marketing leads, the agency sales strategy and sales distribution teams to educate, inform, and encourage the adoption of agent-based marketing programs, resources, initiatives, and tactics to enable sales growth and support agent productivity, as well as meeting client needs. This position will report up through Corporate Marketing but will work closely with product and sales teams that collaborate with marketing.
Key Responsibilities
Manage the development of compelling content and marketing materials that describes the solution’s ability to meet consumer needs, creating consumer facing, external messages and assets focused on key market segments identified for the product category, buyer personas and buying stages. Develops creative briefs to support the development of high priority/high impact content.
Supports the development of core messaging.
Handle editorial and content production activities and processes as well as content maintenance
Assists in the creation and cultivation of internal marketing and sales assets, and marketing campaigns.
Interact with product teams and cross-functional marketing teams to support and develop the product positioning strategy, messaging, and differentiation.
Work closely with the agency sales distribution team and ensure alignment between the product value proposition and sales positioning strategies.
Provide additional marketing support as needed
Skills
Ability to navigate across multiple functions to establish buy-in and sign-off
Communicate effectively to motivate, convince, and influence people
Strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
Innovative and creative mindset for initiating new ideas
Excellent written and verbal communication skills
Understanding of consumer needs and implications to business strategies, with ability to interact with sales teams
Ability to multi-task and succeed in a fast-paced, deadline-driven environment
Results-oriented with strong attention to detail and problem-solving skills
Strong planning, project management skills
Ability to develop, create and identify needed marketing collateral
Experience
3-5 years of product or financial services marketing experience
Relevant experience creating, developing, and implementing successful marketing plans
Education
Bachelor’s degree is required, preferably in business, marketing, or related field
Pay Transparency
Salary Range: [[cust_salaryRangePosting]]
Overtime eligible: [[customString6]]
Discretionary bonus eligible: [[cust_merit]]
Sales bonus eligible: [[stockPackage]]
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click here (https://performancemanager8.successfactors.com/doc/custom/NYLPRD/6338_0524%20HR%20Talent%20Acquisition%20Employee%20Benefits%20PDF_NYL_FINAL.pdf) to discover more about our comprehensive benefit options or visit ourNYL Benefits Site (https://nylbenefits.com/) .
Our Diversity Promise
We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.Click here (https://www.newyorklife.com/newsroom/diversity-and-inclusion-awards) to learn more about how we have been recognized for our leadership.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation (http://www.newyorklife.com/foundation) . We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit theCareers (https://www.newyorklife.com/about/careers/) page of www.NewYorkLife.com .
Job Requisition ID: [[id]]
#LI-SA1