Medical Mutual
Digital Marketing Specialist
Medical Mutual, Brooklyn, Ohio, United States,
Note, requires (3) days per week in-office in Brooklyn, Ohio.
Founded in 1934, Medical Mutual is the oldest and one of the largest health insurance companies based in Ohio. We provide peace of mind to more than 1.2 million members through our high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement, and individual plans.
Responsibilities
Digital Marketing Specialist I
Executes day-to-day functions related to maintaining the Company's corporate websites and online brand. Ensures websites meet the needs of target audiences. Builds knowledge of search engine optimization (SEO), website usability and agile software development as it pertains to overall corporate website strategy. Provides input into Company website including functionality, content, and ways to improve the website visitor experience.
• Uses content management system (CMS) to support day-to-day management of corporate websites, including content management, updates, and audits.
• Executes website strategy developed by department leadership.
• Gains exposure to search engine optimization (SEO) and website usability best practices and tools under guidance of more senior team members.
• Stays current in knowledge of website platform, best practices, and industry trends.
• Performs other duties as assigned.
Digital Marketing Specialist II
Executes day-to-day functions related to maintaining the Company's corporate websites and online brand. Ensures websites meet the needs of target audiences. Assists with creating web experiences that support the Company's acquisition and retention marketing campaigns. Executes website optimization and search engine optimization (SEO) tactics. Provides input into Company website including functionality, content, and ways to improve the website visitor experience.
• Uses content management system (CMS) to perform day-to-day management of corporate websites, including content management, updates, and audits.
• Creates and maintains landing pages aligned with marketing and communications campaigns that drive conversions.
• Executes on search engine optimization tactics using SEO tools, including keyword research and content audits.
• Analyzes SEO metrics, such as search engine referrals and keyword rankings.
• Assists with website optimization projects and implements some optimization tactics, such as A/B testing and personalization, to improve overall user experience.
• Implements website strategy developed by department leadership.
• Stays current in knowledge of website platform, best practices, and industry trends.
• Performs other duties as assigned.
Qualifications
Digital Marketing Specialist I
• Bachelor's degree in marketing, communications, business administration, or related discipline.
• 0-1-year experience in digital marketing, which includes exposure to web content and management.
• Basic webpage design, HTML editing and content management systems skills.
• Basic knowledge of search engine optimization principles and keyword research.
Digital Marketing Specialist II
• Bachelor's degree in marketing, communications, business administration, or related discipline.
• 2 years of experience as a Digital Marketing Specialist or equivalent experience in digital marketing, which includes exposure to web content and management.
• Experience with web, mobile and other interactive marketing campaigns preferred.
• Basic to intermediate webpage design, HTML editing and content management systems skills.
• Knowledge of search engine optimization principles and keyword research. Basic proficiency with SEO tools.
• Knowledge of website optimization tactics, such as A/B testing and personalization.
• Familiarity with best practices and trends in web design, SEO, User Interface UI/ User Experience UX, information architecture and accessibility.
Medical Mutual is looking to grow our team! We truly value and respect the talents and abilities of all of our employees. That's why we offer an exceptional package that includes:
A Great Place to Work:We will provide the equipment you need for this role, including a laptop, monitors, keyboard, mouse and headset.Whether you are working remote or in the office, employees have access to on-site fitness centers at many locations, or a gym membership reimbursement when there is no Medical Mutual facility available. Enjoy the use of weights, cardio machines, locker rooms, classes and more.On-site cafeteria, serving hot breakfast and lunch, at the Brooklyn, OH headquarters.Discounts at many places in and around town, just for being a Medical Mutual team member.The opportunity to earn cash rewards for shopping with our customers.Business casual attire, including jeans.Excellent Benefits and Compensation:
Employee bonus program.401(k) with company match up to 4% and an additional company contribution.Health Savings Account with a company matching contribution.Excellent medical, dental, vision, life and disability insurance - insurance is what we do best, and we make affordable coverage for our team a priority.Access to an Employee Assistance Program, which includes professional counseling, personal and professional coaching, self-help resources and assistance with work/life benefits.Company holidays and up to 16 PTO days during the first year of employment with options to carry over unused PTO time.After 120 days of service, parental leave for eligible employees who become parents through maternity, paternity or adoption.An Investment in You:
Career development programs and classes.Mentoring and coaching to help you advance in your career.Tuition reimbursement up to $5,250 per year, the IRS maximum.Diverse, inclusive and welcoming culture with Business Resource Groups.
About Medical Mutual:
Medical Mutual's status as a mutual company means we are owned by our policyholders, not stockholders, so we don't answer to Wall Street analysts or pay dividends to investors. Instead, we focus on developing products and services that allow us to better serve our customers and the communities around us.
There's a good chance you already know many of our Medical Mutual customers. As the official insurer of everything you love, we are trusted by businesses and nonprofit organizations throughout Ohio to provide high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement and individual plans. Our plans provide peace of mind to more than 1.2 million Ohioans.
We're not just one of the largest health insurance companies based in Ohio, we're also the longest running. Founded in 1934, we're proud of our rich history with the communities where we live and work.
We maintain a drug-free workplace and perform pre-employment substance abuse and nicotine testing.
Founded in 1934, Medical Mutual is the oldest and one of the largest health insurance companies based in Ohio. We provide peace of mind to more than 1.2 million members through our high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement, and individual plans.
Responsibilities
Digital Marketing Specialist I
Executes day-to-day functions related to maintaining the Company's corporate websites and online brand. Ensures websites meet the needs of target audiences. Builds knowledge of search engine optimization (SEO), website usability and agile software development as it pertains to overall corporate website strategy. Provides input into Company website including functionality, content, and ways to improve the website visitor experience.
• Uses content management system (CMS) to support day-to-day management of corporate websites, including content management, updates, and audits.
• Executes website strategy developed by department leadership.
• Gains exposure to search engine optimization (SEO) and website usability best practices and tools under guidance of more senior team members.
• Stays current in knowledge of website platform, best practices, and industry trends.
• Performs other duties as assigned.
Digital Marketing Specialist II
Executes day-to-day functions related to maintaining the Company's corporate websites and online brand. Ensures websites meet the needs of target audiences. Assists with creating web experiences that support the Company's acquisition and retention marketing campaigns. Executes website optimization and search engine optimization (SEO) tactics. Provides input into Company website including functionality, content, and ways to improve the website visitor experience.
• Uses content management system (CMS) to perform day-to-day management of corporate websites, including content management, updates, and audits.
• Creates and maintains landing pages aligned with marketing and communications campaigns that drive conversions.
• Executes on search engine optimization tactics using SEO tools, including keyword research and content audits.
• Analyzes SEO metrics, such as search engine referrals and keyword rankings.
• Assists with website optimization projects and implements some optimization tactics, such as A/B testing and personalization, to improve overall user experience.
• Implements website strategy developed by department leadership.
• Stays current in knowledge of website platform, best practices, and industry trends.
• Performs other duties as assigned.
Qualifications
Digital Marketing Specialist I
• Bachelor's degree in marketing, communications, business administration, or related discipline.
• 0-1-year experience in digital marketing, which includes exposure to web content and management.
• Basic webpage design, HTML editing and content management systems skills.
• Basic knowledge of search engine optimization principles and keyword research.
Digital Marketing Specialist II
• Bachelor's degree in marketing, communications, business administration, or related discipline.
• 2 years of experience as a Digital Marketing Specialist or equivalent experience in digital marketing, which includes exposure to web content and management.
• Experience with web, mobile and other interactive marketing campaigns preferred.
• Basic to intermediate webpage design, HTML editing and content management systems skills.
• Knowledge of search engine optimization principles and keyword research. Basic proficiency with SEO tools.
• Knowledge of website optimization tactics, such as A/B testing and personalization.
• Familiarity with best practices and trends in web design, SEO, User Interface UI/ User Experience UX, information architecture and accessibility.
Medical Mutual is looking to grow our team! We truly value and respect the talents and abilities of all of our employees. That's why we offer an exceptional package that includes:
A Great Place to Work:We will provide the equipment you need for this role, including a laptop, monitors, keyboard, mouse and headset.Whether you are working remote or in the office, employees have access to on-site fitness centers at many locations, or a gym membership reimbursement when there is no Medical Mutual facility available. Enjoy the use of weights, cardio machines, locker rooms, classes and more.On-site cafeteria, serving hot breakfast and lunch, at the Brooklyn, OH headquarters.Discounts at many places in and around town, just for being a Medical Mutual team member.The opportunity to earn cash rewards for shopping with our customers.Business casual attire, including jeans.Excellent Benefits and Compensation:
Employee bonus program.401(k) with company match up to 4% and an additional company contribution.Health Savings Account with a company matching contribution.Excellent medical, dental, vision, life and disability insurance - insurance is what we do best, and we make affordable coverage for our team a priority.Access to an Employee Assistance Program, which includes professional counseling, personal and professional coaching, self-help resources and assistance with work/life benefits.Company holidays and up to 16 PTO days during the first year of employment with options to carry over unused PTO time.After 120 days of service, parental leave for eligible employees who become parents through maternity, paternity or adoption.An Investment in You:
Career development programs and classes.Mentoring and coaching to help you advance in your career.Tuition reimbursement up to $5,250 per year, the IRS maximum.Diverse, inclusive and welcoming culture with Business Resource Groups.
About Medical Mutual:
Medical Mutual's status as a mutual company means we are owned by our policyholders, not stockholders, so we don't answer to Wall Street analysts or pay dividends to investors. Instead, we focus on developing products and services that allow us to better serve our customers and the communities around us.
There's a good chance you already know many of our Medical Mutual customers. As the official insurer of everything you love, we are trusted by businesses and nonprofit organizations throughout Ohio to provide high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement and individual plans. Our plans provide peace of mind to more than 1.2 million Ohioans.
We're not just one of the largest health insurance companies based in Ohio, we're also the longest running. Founded in 1934, we're proud of our rich history with the communities where we live and work.
We maintain a drug-free workplace and perform pre-employment substance abuse and nicotine testing.