Pager on Life
Senior Director, Marketing - US Remote
Pager on Life, Boulder, Colorado, United States, 80301
Pager Health is a connected health platform company that enables healthcare enterprises to deliver high-engagement, intelligent health experiences for their patients, members and teams through integrated technology, AI and concierge services. Our solutions help people get the right care at the right time in the right place and stay healthy, while simultaneously reducing system friction and fragmentation, powering engagement, and orchestrating the enterprise. Pager Health partners with leading payers, providers and employers representing more than 28 million individuals across the United States and Latin America.
We believe that healthcare should work for everyone. We believe that it's too important to be as cumbersome and difficult as it is. And we believe that there is a better way to deliver a simplified, more meaningful healthcare experience for all - one that we're determined to enable.
Position Overview:
Pager Health is seeking a dynamic and strategic Senior Director, Marketing to join our growing team. As a key member of the marketing organization, you will serve as a strong strategic thought partner and internal leader who excels at growth and product marketing strategy and tactical execution, delivering business outcomes. You'll be responsible for developing and implementing go-to-market (GTM) plans, creating compelling GTM enablement materials, and developing and executing strategic integrated campaigns targeting lead generation and the support of revenue acquisition/retention goals.
Responsibilities:
Develop and execute a comprehensive GTM strategy and plan in collaboration with the VP of Marketing and leaders of Sales, Client Success, Solution Engineering, Product and Strategy teams.Create and deploy strategic integrated campaigns and account-based marketing (ABM) to generate leads and increase funnel volume using a wide variety of component initiatives (incl. email, PR, social media, webinars, events, etc.).Increase funnel velocity in collaboration with Sales through custom strategy and asset creation that supports prospects taking next action.Ensure strong company presence at leading healthcare industry events, conferences, webinars and trade shows, etc., to drive awareness and generate new business opportunities.Develop and execute comprehensive product marketing strategies that align with Pager Health's overall business objectives.Understand customer needs, market trends and competitive landscape to help define and position Pager Health's products in the market and communicate value to payers and health systems.Help identify and articulate the unique value propositions of Pager Health's products and services, and work with product marketing and sales teams to optimize GTM messaging and materials.Establish key performance indicators (KPIs) to measure the effectiveness of growth and product marketing initiatives, analyze marketing data and metrics to identify trends, track ROI, and make data-driven decisions to optimize marketing efforts.Partner cross-functionally with Sales Ops/IT on expanding Marketing-to-Sales tech stack capabilities to optimize data capture and tracking.Help develop and lead high-performing growth and product marketing teams, managing and mentoring individual marketing professionals, including setting clear goals and expectations, providing guidance and support, and fostering a collaborative and results-driven culture.Qualifications:
Bachelor's Degree in Marketing (or related field), Master's Degree preferred10+ years of experience in product and growth marketing strategy and execution, in roles of progressively increasing responsibility, within high-growth health-tech organizationsDeep familiarity with how the US healthcare system operates and motivations of risk-bearing entities like payers, self-insured employers, ACOs/pay-viders4+ years of experience leading and managing a teamExperienced in building marketing playbooks and end-to-end Go-to-Market strategies from the ground up, including account-based marketing (ABM) and B2B/Enterprise digital marketingStrategic thinker with proven ability to craft and execute impactful marketing campaigns, driving initiatives over the finish lineFerocious attention to detailExcellent communication and collaboration skills, both written and verbalExperience managing marketing budgets and optimizing ROIAbility to analyze marketing data, identify trends, and make data-driven decisionsWhy Work at Pager Health?
At Pager Health, you will work alongside passionate, talented and mission-driven professionals - people who are building scalable platforms, solving critical enterprise-level challenges in health tech and providing concierge services to help individuals access the medical care and wellbeing programs they need.
You will be encouraged to shape your job, stretch your skills and drive the company's future. You will be part of a remote-first, dynamic and tight-knit team that embraces the challenges and opportunities that come with being part of a growth company. Most importantly, you will be an industry innovator who is making a positive impact on people's lives.
Offers are contingent upon the successful completion of a background check. This may include but is not limited to substance testing, education, employment, references, state and federal licensure and certifications, criminal history, Office of the Inspector General (OIG) and General Services Administration (GSA) exclusions checks.
For Colorado, Nevada, New York, and Washington DC-based employment: In accordance with the Pay Transparency laws the pay range for this position is $160,000 to $220,000. The compensation package may include stock options, plus a range of medical, dental, vision, financial, generous PTO, stipends for professional development, and wellness benefits. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. The range listed only applies to Colorado, Nevada, New York, and Washington DC.
At Pager Health, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Please be aware that all official communication from Pager Health regarding employment opportunities will originate from email addresses ending in @pager.com. We will never request personal or financial information via email. If you receive an email purporting to be from Pager Health that does not adhere to this format, please do not respond and report it to security@pager.com.Pager Health is committed to protecting the privacy and security of your personal information.
Other details
Pay Type SalaryTravel Required YesTravel % 10Telecommute % 100
Apply Now
We believe that healthcare should work for everyone. We believe that it's too important to be as cumbersome and difficult as it is. And we believe that there is a better way to deliver a simplified, more meaningful healthcare experience for all - one that we're determined to enable.
Position Overview:
Pager Health is seeking a dynamic and strategic Senior Director, Marketing to join our growing team. As a key member of the marketing organization, you will serve as a strong strategic thought partner and internal leader who excels at growth and product marketing strategy and tactical execution, delivering business outcomes. You'll be responsible for developing and implementing go-to-market (GTM) plans, creating compelling GTM enablement materials, and developing and executing strategic integrated campaigns targeting lead generation and the support of revenue acquisition/retention goals.
Responsibilities:
Develop and execute a comprehensive GTM strategy and plan in collaboration with the VP of Marketing and leaders of Sales, Client Success, Solution Engineering, Product and Strategy teams.Create and deploy strategic integrated campaigns and account-based marketing (ABM) to generate leads and increase funnel volume using a wide variety of component initiatives (incl. email, PR, social media, webinars, events, etc.).Increase funnel velocity in collaboration with Sales through custom strategy and asset creation that supports prospects taking next action.Ensure strong company presence at leading healthcare industry events, conferences, webinars and trade shows, etc., to drive awareness and generate new business opportunities.Develop and execute comprehensive product marketing strategies that align with Pager Health's overall business objectives.Understand customer needs, market trends and competitive landscape to help define and position Pager Health's products in the market and communicate value to payers and health systems.Help identify and articulate the unique value propositions of Pager Health's products and services, and work with product marketing and sales teams to optimize GTM messaging and materials.Establish key performance indicators (KPIs) to measure the effectiveness of growth and product marketing initiatives, analyze marketing data and metrics to identify trends, track ROI, and make data-driven decisions to optimize marketing efforts.Partner cross-functionally with Sales Ops/IT on expanding Marketing-to-Sales tech stack capabilities to optimize data capture and tracking.Help develop and lead high-performing growth and product marketing teams, managing and mentoring individual marketing professionals, including setting clear goals and expectations, providing guidance and support, and fostering a collaborative and results-driven culture.Qualifications:
Bachelor's Degree in Marketing (or related field), Master's Degree preferred10+ years of experience in product and growth marketing strategy and execution, in roles of progressively increasing responsibility, within high-growth health-tech organizationsDeep familiarity with how the US healthcare system operates and motivations of risk-bearing entities like payers, self-insured employers, ACOs/pay-viders4+ years of experience leading and managing a teamExperienced in building marketing playbooks and end-to-end Go-to-Market strategies from the ground up, including account-based marketing (ABM) and B2B/Enterprise digital marketingStrategic thinker with proven ability to craft and execute impactful marketing campaigns, driving initiatives over the finish lineFerocious attention to detailExcellent communication and collaboration skills, both written and verbalExperience managing marketing budgets and optimizing ROIAbility to analyze marketing data, identify trends, and make data-driven decisionsWhy Work at Pager Health?
At Pager Health, you will work alongside passionate, talented and mission-driven professionals - people who are building scalable platforms, solving critical enterprise-level challenges in health tech and providing concierge services to help individuals access the medical care and wellbeing programs they need.
You will be encouraged to shape your job, stretch your skills and drive the company's future. You will be part of a remote-first, dynamic and tight-knit team that embraces the challenges and opportunities that come with being part of a growth company. Most importantly, you will be an industry innovator who is making a positive impact on people's lives.
Offers are contingent upon the successful completion of a background check. This may include but is not limited to substance testing, education, employment, references, state and federal licensure and certifications, criminal history, Office of the Inspector General (OIG) and General Services Administration (GSA) exclusions checks.
For Colorado, Nevada, New York, and Washington DC-based employment: In accordance with the Pay Transparency laws the pay range for this position is $160,000 to $220,000. The compensation package may include stock options, plus a range of medical, dental, vision, financial, generous PTO, stipends for professional development, and wellness benefits. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. The range listed only applies to Colorado, Nevada, New York, and Washington DC.
At Pager Health, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Please be aware that all official communication from Pager Health regarding employment opportunities will originate from email addresses ending in @pager.com. We will never request personal or financial information via email. If you receive an email purporting to be from Pager Health that does not adhere to this format, please do not respond and report it to security@pager.com.Pager Health is committed to protecting the privacy and security of your personal information.
Other details
Pay Type SalaryTravel Required YesTravel % 10Telecommute % 100
Apply Now